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Content Engine for brand teams
Content is not a one-off project, but a system. In this webinar, we’ll show you how brand teams produce content in a planned and structured way – with clear themes, recognisable formats and processes that take the strain off editorial, marketing and management teams.
Here’s what it’s all about:
Develop topics strategically rather than posting spontaneously
Define formats that suit the brand
Simplifying editorial and approval processes
Reusing content across channels
Combining quality and speed
Practical, with examples from brand management and opportunities for discussion.
From ad hoc posts to a system
Topics rather than individual posts.
Content pillars and editorial plans provide direction. We’ll show you how to use your brand strategy and your target audience’s needs to develop a content foundation that will last for months.
Formats that are recognisable.
Series, sections and recurring formats make content easier to plan – and ensure the brand stands out in the feed. We determine which formats are best suited to which channels and objectives.
Processes that enable speed.
Approvals, roles and deadlines mustn’t slow things down. We’re talking about streamlined workflows that ensure quality without having to start from scratch every time.
Group channels together; don’t duplicate them.
Good content can be used more than once. We’ll show you how to think of content in modular terms and adapt it effectively for your website, social media, newsletters and sales.
Measuring what strengthens the brand.
Reach alone is not enough. We provide insights into which metrics and feedback help to improve content strategically – rather than simply producing more of it.
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