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Rethinking the brand: Rebranding live
Rebranding is more than just a new logo. In this live webinar, we’ll show you how brands strategically realign their identity – from analysis, through positioning and the visual identity system, to consistent roll-out across the organisation.
Introduction
New colours, new fonts, a new logo – that’s all well and good. But it’s not enough.
A successful rebranding starts with clarity: where does the brand stand today, where is it heading, and what needs to change to ensure it is consistent both internally and externally? In this webinar, we’ll walk you through the key stages – focusing on strategy, design and implementation.
Here’s what it’s all about:
When a rebrand really makes sense
Strategically reposition the brand
Translating identity visually and verbally
Making decisions without losing the team’s support
Embed the rebranding internally and launch it externally
Concise, with practical examples and plenty of scope for your questions.
From an idea to a vibrant brand
More than just a new logo.
Rebranding is a strategic process. We show you how to use analysis, positioning and a vision to develop a clear direction – before design and communication begin.
Sharpen our positioning.
Who is the brand for? What does it promise – and what sets it apart? We’ll guide you through how to answer these questions and turn them into a compelling brand story.
A system rather than individual components.
Logo, colours, typography, visual language, tone: a strong brand functions as a system. We show how visual and verbal identity work together.
Win people over internally, launch externally.
Rebranding often fails due to a lack of involvement. We’ll discuss how to get teams on board, structure the approval process and ensure a consistent roll-out across all touchpoints.
Measuring what works.
How can you tell if the rebranding is working? We’ll give you some pointers on what to look out for after the launch – beyond likes and short-term campaign figures.
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