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EMPLOYER BRANDING AGENCYA job advert is not the same as employer branding.
The best talent chooses employers they know, trust and identify with. We build employer brands that achieve this.
Over 500 leading brands place their trust in our branding agency
WHY EMPLOYER BRANDING?
It’s a good job. And the working culture’s good too. It’s just that you wouldn’t know it to look at you.
A shortage of skilled workers is rarely a recruitment problem. It is a branding problem. Employers who lack a clear stance, a recognisable identity and a compelling public image will lose talent to companies that communicate these aspects more effectively. Not because they are better employers, but because their brand conveys this more effectively. pechschwarz® builds employer brands that change that.
Figures that matter
Your employer branding partner for real recruitment results
The applications
Qualified applicants following the EB launch
Awareness
Average increase in conversion rate.
Time-to-hire
Average reduction in the time taken to fill a vacancy
The assessment
Average project rating.
What we offer
Employer branding as a comprehensive recruitment system.
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Employer Value Proposition
The strategic answer to ‘Why us?’. Developed on the basis of staff interviews and a competitive analysis.
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Employer Brand Strategy
Target audiences, messages, channels. The foundation before anything is produced.
Careers page
Not as a subpage, but as a standalone digital experience featuring cultural storytelling and job integration.
Recruitment Content
Videos, team interviews, culture posts. No stock photos, no generic promises.
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Social Recruiting
Paid campaigns on Meta, LinkedIn and TikTok. Job adverts that sell.
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Recruitment Funnel
From initial contact to recruitment. Landing pages, the applicant journey, candidate experience.
FREE EB CHECK
Your employer branding. Done right.
Careers page, job adverts, social media presence. In our free EB Check, we analyse your current employer brand and show you where the biggest opportunities lie for attracting more qualified applicants.
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Success stories
This is how effective employer branding works in practice.
Our process
From employee insights to recruitment infrastructure.
Discovery & Staff Interviews
What really sets you apart as an employer? Interviews with 8–15 staff members provide the honest foundation on which everything else is built.
EVP Development
The strategic answer to ‘Why us?’. Thoughtful, authentic and worded in such a way as to appeal to the right talent.
Employer Brand Identity
Visual and verbal identity for your employer branding. In line with your corporate brand, but with its own focus and tone of voice.
Careers page & content
A digital careers page featuring videos, team profiles and posts about our culture. Not just a generic website, but a genuine insight into your company.
Recruitment Funnel & Paid
Job adverts, paid recruitment on Meta, LinkedIn and TikTok, landing pages and the applicant journey as a system.
Rollout & Tracking
Launch with recruiter training. Followed by ongoing monitoring of the number of applications, their quality and time-to-hire.
Our strengths as an employer branding agency
Part of the overall brand
We don’t treat our employer brand in isolation. Our employer brand and corporate brand stem from a single team, a single system and a single design language.
In-house content
Videos, photos, copy. We produce everything ourselves. No external service providers, no loss of quality during handover.
Authentic rather than generic
Real employees, real stories, real insights. No stock photos, no generic promises.
Measurable right up to the point of hiring
Number of applications, quality of candidates, time-to-hire. We measure what matters, not vanity metrics.
Strategy and Implementation
EVP, Identity, Careers page, Content, Paid recruitment. All provided by a team that understands your context.
Long-term partner
No project? Bye then. We’ll keep supporting you with ongoing recruitment content and campaigns after the launch.
Other services
Marketing services
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3D & CGI
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SEO
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GEO
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Google Ads
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Social Ads
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Copywriting
Project enquiry
Ready for an employer brand that really attracts talent?
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
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Frequently asked questions about employer branding
That depends on the scope. Developing an EVP is significantly cheaper than a full EB project involving a careers page, content production and a recruitment retainer. We’ll discuss specific packages openly during our initial meeting.
The Employer Value Proposition is the strategic answer to the question: ‘Why should talented people work for you, rather than somewhere else?’ It is the foundation of every employer brand. Without it, everything that follows is interchangeable.
Strategy, identity and communication. Who you are as an employer, how you express this visually and verbally, and through which channels you reach the right people.
The EVP and strategy phase takes 4–6 weeks. A full EB project, including a careers page and content production, takes 3–4 months. Ongoing recruitment thereafter is carried out on a monthly basis.
Yes. Paid recruitment campaigns on Meta, LinkedIn and TikTok are possible even without a full-scale EB project.
Yes. We produce team portraits, office tours, culture clips and testimonial videos in-house.
Recruitment marketing promotes specific job vacancies. Employer branding builds the brand behind them. The two go hand in hand, but without a strong employer brand, any recruitment marketing budget will be wasted more quickly.
Ready to unleash your full branding potential?
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Our awards as a branding agency
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
