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Website relaunch in 60 minutes
You might be keen to get a new website up and running quickly. But what actually needs to be new? In 60 minutes, we’ll show you how to turn ‘We need a new website’ into a well-thought-out relaunch. From strategy and content, through to design and technology, right up to the launch.
Introduction
What does it take to ensure that a new website actually becomes a better one?
In our webinar, we walked through the entire relaunch process: from the initial strategic considerations, through content, UX and design, right through to technology and the launch.
The focus was primarily on the decisions that need to be made at an early stage, typical pitfalls and the question of how brand, content and technology can be combined to form a coherent whole.
Did you miss the webinar, or would you like to watch it again? You can find the full recording here.
Recording
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Here’s what it’s all about:
What a relaunch really needs to achieve
Setting the right targets and requirements
Rethinking structure and content
Translating a brand into the digital realm
Bringing UX and design together
Laying the right technical foundations
Taking SEO and performance into account
Go live safely and securely
Concise, to the point and with a focus on what really matters in the end.
From ‘new’ to ‘better’
Think first. Then design.
Before the first screens are designed, the right questions need to be answered. What does the website aim to achieve? Who is it for? And what isn’t working at the moment? We’ll show you how to use these questions to develop a clear foundation for the relaunch.
Content needs structure.
What content should stay? What can be removed? What’s missing? We look at how content, navigation and user journeys work together – so that users don’t have to search, but can find what they’re looking for.
The brand becomes the interface.
A website is more than just the digital application of a corporate identity. We show how a brand identity can be transformed into a digital system that feels consistent whilst still working effectively on the web.
Technology is not just a footnote.
CMS, front-end, interfaces, hosting, performance: technical decisions determine what is possible today – and how flexible the website will remain tomorrow. We’ll show you which questions need to be addressed at an early stage.
The launch isn’t the end of the story.
Redirects, SEO, tracking, performance and testing all play a part in determining whether a relaunch is successful. And once the site goes live, the real work begins: measuring, learning and improving.
Hosts
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Digital experiences are not created by the user interface alone. We combine strategy, UX, design and technology to create websites that bring brands to life, guide users and deliver measurable results in terms of more leads and revenue.
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