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Content creation makes your brand tangible.
As a content creation agency, we combine film, photography, animation and copy. Every piece has a clear role in your brand communication.
Why Content creation
Every piece of content needs a clear use.
Content creation connects your message with the right format. We consider the audience, channel and next step together. Not every topic needs a film, and not every channel needs the same visual approach. We plan content around your brand. Concepts, production and variations work together so your team can use the results in everyday communication.
What we offer
One concept. The right content formats.
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Photography
Teams, products and places in one visual language, planned for your brand and each channel.
Film production
Brand films, product videos and recruitment, from the first idea to the final edit.
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Motion design
Animated brands, graphics and explainers, with clear rules for timing and transitions.
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3D & CGI
Digital imagery for products, spaces and technical subjects.
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Copywriting
Messages, headlines and copy that make your brand clear, for websites and campaigns.
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Content adaptations
Turn one production into suitable crops and versions, matched to your channels and formats.
Discuss your project
A clear brief makes production concrete.
Bring your topics, existing content and planned channels. We discuss which formats suit each purpose, then agree on production scope, variations and responsibilities.
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Awards we have recently won
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Our process
From brief to handover.
Strategy & Briefing
We start with your brand, your target audience and your channels. Content analysis, platform strategy and a clear brief, before a single camera is even switched on.
Concept & Planning
Editorial planning, format development and mood boards. We determine which formats, channels and frequency best suit your objectives.
Production
Film, photography, animation and copy are produced from the concept. We coordinate the agreed production work and maintain the brand guidelines.
Post-production
Editing, colour grading, sound design and formatting for all platforms. Each asset is prepared natively for the channel on which it will be played.
Playback & Control
Content is assigned to its intended channels. Publishing, management and paid media are agreed as separate tasks.
Reporting & Optimisation
Monthly performance analyses and data-driven adjustments to the strategy. Which formats work, which don’t, and what we can learn from this for the next cycle.
Working together
How we approach your project.
Brand as a foundation
Message and design follow your positioning.
A clear concept
Every piece receives a defined purpose before production.
Suitable formats
We plan the required channels and variations from the start.
Reviewable drafts
You review concepts and work in progress at agreed stages.
Clear responsibilities
Services, approvals and handovers are agreed in advance.
Usable results
Final files are prepared for their agreed applications.
Related services
Services for content creation
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Project enquiry
Content with a clear purpose.
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
Insights on content creation
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Questions about Content creation
A content creation agency plans and produces brand communication. Film, photography, animation and copy are combined to suit the task. The audience and use determine the concept and format.
We combine film production, photography, motion design, 3D & CGI and copywriting. A project can produce individual pieces or coordinated series. The brief defines the required variations.
Brand guidelines, message and audience provide the foundation. We agree on tone and visual language before production. Reviews check the result against these criteria.
Existing images, films and copy can become part of the concept. We review their quality, usage rights and suitability for the channels. We then decide what needs revision or additional material.
Assessment follows the communication objective. We define relevant indicators before starting. Usage, feedback and available channel data can inform the next planning cycle.
Formats, subjects, shooting days, research and post-production determine scope. Variations and approvals are also part of planning. We define services and responsibilities before starting.
Let’s discuss your project.
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