Motion Design AgencyEye-catching motion design for brands that want to stand out.

Motion design refers to the creative discipline in which visual elements such as typography, shapes, icons or illustrations are brought to life through animation. Unlike traditional film production, motion design is created entirely on a computer, without the use of a camera or a set.

Animation is the umbrella term for all moving images. Motion design is a sub-field that focuses on the creative and communicative aspects of movement – in other words, how movement can make brands, messages and content more effective.

Video production uses real footage shot on set. Motion design is created entirely digitally, without a camera. The two disciplines often complement each other, for example when animated elements are integrated into film productions.

Motion design is used wherever movement attracts attention or makes content easier to understand. Typical applications include social media adverts, explainer videos, website animations, presentations, logo animations, app interfaces and campaign creatives.

The cost depends heavily on the scope of the project. A simple logo animation is significantly cheaper than a full-length explainer video with a storyboard, illustrations and sound design. The key factors are the length, complexity, number of elements and the formats required.

Simple animations can be produced in 1–2 weeks. More complex projects, such as explainer videos or motion campaigns, take 3–6 weeks, depending on their scope. Motion guidelines and brand systems are planned on a case-by-case basis.

Lottie is a format for lightweight web animations based on JSON. Lottie animations are vector-based, scale losslessly to any screen size and have virtually no impact on a website’s loading time. Ideal for animated icons, illustrations and UI elements.

Motion guidelines define how a brand moves. Speed, easing curves, transitions, typography animations. They are the equivalent of a brand guide, but for motion, and ensure that all animations are consistent with the brand.

Yes. Animated adverts perform measurably better on Meta, LinkedIn and TikTok than static creatives. Motion design is one of the most effective tools in performance marketing because it creates ‘scroll-stoppers’ and conveys messages more quickly.