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Web design agency specialising in SEO, performance and growth

We develop search engine-friendly web design with a clear structure and user guidance designed to drive conversions – for greater visibility, more enquiries and increased turnover.

Web design that turns your website into a growth engine.

Your website is often the first point of contact with your brand. It shapes perceptions and trust, and determines whether your brand promise can be consistently experienced online.

And yet many teams work with websites that lack a clear strategy, are difficult to scale technologically, or are fragmented in operational terms. Effective web design is not achieved through the interface alone: it requires a clear UX strategy, a consistent brand experience, precise messaging and a technological architecture that can grow.

This is precisely where pechschwarz® comes in as a web design agency – we combine these disciplines within an integrated system and develop web design that acts as a growth engine.

What we offer

Web design, ready for growth and conversion.

Whether it’s a new launch or further development, we provide everything you need to get started quickly, iterate and achieve measurable results.

UX/UI Design

User guidance that converts, not leaves users guessing.

Websites

Corporate websites, careers pages, relaunches. On-brand.

Landing pages

Conversion-optimised, mobile-first, quick to launch.

Platforms

Portals, configurators, booking systems

APIs

Automate processes, synchronise data.

E-commerce & Online Shops

Shops that sell, scale up and stay true to their brand.

Our web design agency creates SEO-optimised and technically sound websites based on in-depth target audience analysis. With a clear information architecture, fast loading times and user guidance designed to maximise conversions, we create digital experiences that are visible on Google and generate sustainable growth.


Greater visibility

A clear structure, clean code and optimised content ensure that your website is easier to find on Google.


More enquiries

Clear user guidance and clear messages turn visitors into qualified enquiries and leads.


Better performance

Optimised loading times and modern technology improve rankings, user experience and conversion rates.

Reasons to choose our web design agency

Focus on conversion

A structured user journey and clear messaging logic lead to a measurable increase in leads and conversions.

Search Engine Optimisation

SEO, GEO and structured content are factored in right from the start – to ensure sustainable rankings and organic reach.

Maximum performance

Optimised Core Web Vitals, fast loading times and a robust architecture as the foundation for ranking and conversion.

Digital Authority

A clear entity structure, consistent brand signals and subject-matter expertise enhance relevance, trust and E-E-A-T in search engines and markets.

Reduced time-to-market

Strategy, UX, design, content and development work in an integrated manner – without handover, without any loss of momentum.

Scalable websites

Modular structures and interoperable technologies enable growth without operational friction.

Launch faster. Grow at scale. Achieve measurable conversions.

As a web design agency, pechschwarz® combines strategy, UX, design, content and development into a single integrated system. Rather than fragmented workflows or handover to external parties, websites are created through a consistent, multidisciplinary process. The result: a shorter time-to-market, a clear brand experience and better performance throughout the entire funnel.

One of the top 10 web design agencies

pechschwarz® is one of the country’s leading agencies. Featured on the A-List of the German Web Awards 2025 and having received numerous other awards, we stand for proven excellence and lasting brand impact.

Best-in-class technology for web design

Our web agency utilises cutting-edge technology stacks such as Jamstack and headless architectures – to create websites that not only inspire, but are also at the forefront of technology.

Web Design Services

We develop digital strategies that provide clarity, prioritise user needs and empower businesses to achieve sustainable growth in the digital space. Our approach combines analytical precision, technical expertise and creative thinking. Every strategic step is designed to shape digital experiences that generate relevance, provide guidance and deliver measurable results.

We analyse existing digital ecosystems to accurately identify their performance, usability and technical potential.

Our analysis of benchmarks and trends provides the strategic basis for identifying opportunities for digital differentiation.

Through direct dialogue with users, we gain a deep understanding of their needs and use this to derive uncompromisingly user-centred requirements.

We define measurable objectives and a clear scope in order to create a product vision that serves as a guiding star for the entire project.

This results in logical and intuitive navigation structures that make complex content easily accessible.

In collaborative sessions, we work together to refine priorities and develop a roadmap that provides strategic clarity for everyone involved.

We create digital experiences that are functionally compelling, aesthetically inspiring and bring brands to life in a tangible way. Our design process combines user needs with visual clarity, technological feasibility and a high standard of brand accuracy. This results in interfaces that function intuitively, build trust and have a lasting impact.

We turn ideas into clickable prototypes that enable concepts to be tested at an early stage and provide a sound basis for decision-making.

Clear guidelines for usability and visual consistency will be defined to ensure a seamless and intuitive user experience.

Our graphic systems combine typography, colour schemes, motion, iconography and modular components. They enable flexible brand management whilst remaining uncompromisingly consistent.

We design interfaces that, through intelligent interactions, not only provide clarity but also offer genuine added value for the user.

We design and develop digital experiences that are accessible to all users and regard inclusion as an integral part of the process.

We develop websites and web applications that bring brands to life digitally – strategically sound, visually precise and technologically future-proof. The result: digital solutions that delight users, boost sales and help your business grow.

We design and develop digital platforms that combine well-thought-out architecture with an excellent user experience.

By decoupling the front-end from the back-end, we create architectures that ensure maximum performance, security and scalability.

Our scalable architectures help international brands to deliver their content in a way that is consistent globally yet relevant locally.

We customise leading content management systems such as WordPress, Typo3 and Storyblok, and ensure seamless data migration.

Our web applications offer an app-like experience in the browser, combining speed with the ability to work offline.

We develop digital touchpoints that convey an authentic employer brand, thereby attracting the right talent.

We write high-performance, modular code that serves as a solid foundation for long-term stability and extensibility.

We implement state-of-the-art hosting set-ups and DevOps processes that ensure maximum availability, security and optimal loading times.

We build e-commerce platforms that not only sell products, but also create lasting brand experiences through strategic design and intuitive user guidance.

We build e-commerce platforms that don’t just sell products, but create lasting brand experiences through strategic design and intuitive user guidance. Shopify / Shopware / Custom: We select and adapt the platform that best suits your business model and supports your growth objectives.

Our API-first architectures enable highly personalised omnichannel experiences and maximum flexibility for future growth.

By seamlessly integrating PIM, DAM and CRM systems, we create a consistent data ecosystem that enables efficient processes.

We connect digital systems to form high-performance ecosystems that make intelligent use of data and seamlessly integrate processes. Our approach combines technical excellence with strategic insight, ensuring that integrations not only work but also deliver real added value: from efficient workflows and consistent data structures to scalable, future-proof platforms.

We integrate product data systems to ensure that information is consistent and always up to date across all channels.

Flexible API interfaces enable optimised content workflows and the decoupled delivery of content across various platforms.

We centralise customer data and make it usable to create personalised experiences and strengthen customer relationships.

Integrating relevant tools enables automated campaigns, accurate reporting and increased marketing efficiency.

We develop bespoke interface solutions that map specific business processes and create a seamless system landscape.

We make digital performance visible and translate data into clear recommendations for action. Our approach combines technical tracking expertise, data-driven analysis and strategic optimisation thinking. This enables us to identify growth drivers, reduce friction points and develop digital experiences based on facts – delivering measurably better performance, greater efficiency and a forward-looking approach.

We use artificial intelligence for content automation, personalisation and conversational interfaces to revolutionise the user experience.

By implementing Google Analytics, Matomo or bespoke dashboards, we create a reliable data foundation for strategic decision-making.

We systematically test hypotheses and continuously optimise our approach in order to increase conversion rates based on data.

Performance & Security: By optimising Core Web Vitals and implementing the highest security standards, we ensure fast, secure and trustworthy digital experiences.

We implement and optimise tools such as Google Analytics and Matomo to create a reliable data foundation for strategic decision-making.

By analysing user journeys, we identify and remove specific barriers in order to optimise the user experience.

We transform complex data into clear reports and dashboards that provide actionable insights.

We use AI and machine learning to predict future trends and behaviours and to enable proactive strategies.

This is how our web design agency works in a strategic and structured way

Discover

Analysis, competitive analysis and digital positioning as the foundation for successful web design.

In the Discover workshop, we analyse the target audience, the offering and the market environment. As a web design agency, we use this analysis to develop well-founded hypotheses, identify areas for optimisation and lay a strategic foundation for a high-performing, search-engine-optimised website.

Key areas:

  • Offer Analysis & Positioning

  • Competition and Market Analysis

  • Target Audience Analysis & Jobs-to-be-Done

  • UX hypotheses & opportunities for optimisation

  • Strategic Web Design Workshop (remote or on-site)

Define

Structured information architecture and conversion logic for digital brands.

Based on the analysis, we develop a clear sitemap, define user flows and translate strategy into concrete page structures. This phase combines UX design, SEO structural planning and conversion optimisation to form a robust foundation for design and development.

Key areas:

  • Sitemap development

  • User Journey & User Flows

  • Wireframes & low-fidelity prototypes

  • Conversion structure

  • SEO structural planning

Design

Brand-focused UI design and systematic, responsive interfaces.

In terms of design, we develop a consistent design system and an interactive, high-fidelity prototype in Figma. Our web design combines brand identity, user guidance and a performance-focused approach – to create digital experiences that are visually compelling and functionally scalable.

Key areas:

  • UI design in Figma

  • Design System Development

  • Interactive prototypes

  • Responsive web design

  • Accessibility Basics

Develop

Scalable web development using modern technologies and a clean architecture.

We transform prototypes into high-performance, modular systems. Whether it’s headless architecture, API-first or a traditional CMS – we develop in a structured, future-proof manner, with a focus on Core Web Vitals and technical precision.

Key areas:

  • Modular front-end development

  • Headless or CMS architecture

  • API-first architectures

  • Performance optimisation

  • Clean Code & Scalable Components

Develop

A structured live launch, testing and long-term search engine optimisation.

Before the go-live, we check performance, structure and technical SEO factors. We implement structured data, optimise accessibility and ensure that your website not only goes live – but also delivers measurable results.

Key areas:

  • Technical SEO

  • Schema.org implementation

  • ARIA & Accessibility Optimisation

  • Performance testing

  • Tracking and Analytics Setup

  • QA & structured handover

Responsive & Mobile-First: not ‘just a bit responsive’

For us, responsive web design does not simply mean shrinking a desktop layout to fit a smartphone. Structure, components and interactions are deliberately adapted to each device so that the user experience on a mobile phone is just as precise as on a desktop. We design with a ‘mobile-first’ approach – because the majority of traffic comes from mobile devices and Google indexes sites according to the ‘mobile-first’ principle. Responsive design is therefore part of the concept right from the first wireframe, not an afterthought.

Headless CMS: Manage content yourself, without developers

A website must be easy to maintain without any programming knowledge. We build component-based systems on headless CMS platforms such as Storyblok: you select predefined, brand-compliant components, fill them with content and publish them – complete with a live preview and multilingual support. Because the front-end and back-end are decoupled, the site remains fast and secure, and you retain editorial independence. This means the website can grow alongside your business without every change having to go through the development team.

Performance & Core Web Vitals: lightning-fast loading times

Loading time determines rankings and conversion rates – every extra second costs visitors. Through a streamlined Jamstack architecture, statically served pages, optimised media (WebP, lazy loading) and minimal JavaScript overhead, we achieve top scores for the Core Web Vitals (LCP, CLS, INP). The result: pages that load instantly – and therefore rank higher and convert more effectively.

Technical SEO – starting with the architecture

Search engine optimisation does not start with the text, but with the structure. Right from the start, we incorporate a clean information architecture, descriptive URLs, structured data (Schema.org) and technically flawless indexability. When relaunching a website, we safeguard existing rankings through a well-thought-out 301 redirect strategy – ensuring that visibility is not lost, but grows.

Interfaces & APIs: the website within the system

A website rarely stands alone. We use APIs to integrate CRM (e.g. HubSpot), PIM, DAM, ERP and marketing automation systems, so that data is synchronised automatically rather than having to be maintained manually. An API-first/headless architecture makes such integrations clean, secure and scalable – and transforms the website from an isolated calling card into a connected hub within your system landscape.

For us, project management means more than just coordination. We lead through structure, clear lines of responsibility and proactive management – maintaining a broad overview, demonstrating the right attitude and setting binding milestones at every stage.


Clear communication

Progress, risks and obstacles are communicated transparently at an early stage – in a structured and solution-oriented manner.


Binding milestones

Defined stages, clear objectives and a realistic timetable ensure predictability for both sides.


Proactive management

We don’t just react – we anticipate. With a broad perspective, clear priorities and a firm stance.

Launch faster. Scale more efficiently. Grow more sustainably.

UX and UI Audits
Design Systems
Landing pages
Corporate websites
Online shops
Website Design
Website Development
A/B testing
Motion Design

Awards we have recently won

We are proud of our work and strive to realise its full potential.

German Design Award Winner 2026

German Design Award

Winner
2024, 2026

German Brand Award

Winner
2024

German Web Award

Winner
2022, 2024, 2025

w3 Award

Winner
2025

Deutscher Agenturpreis

Winner
2023, 2024, 2025

Webstar Award

Winner
2023, 2024, 2025

Grimme Online Award

Nominated
2023

»Pechschwarz vereint, was selten zusammenfindet: Markenstrategie, gestalterische Exzellenz und technische Perfektion. Gemeinsam haben wir MARTOR in die digitale Welt überführt – und eine Brand Experience geschaffen, die hält, was die Marke verspricht.«

Kerstin GöbelHead of Brand Management, MARTOR KG

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Website CMS systems we love

Storyblok

Headless CMS with a visual editor for flexible digital experiences. Ideal for scalable websites with an omnichannel strategy and high performance.

Archives

Modular headless CMS for structured content systems. Suitable for growing platforms with a clear architecture and flexible front-ends.

Contentful

API-first CMS for scalable content models. Ideal for digital products, internationalisation and complex system architectures.

WordPress

A flexible CMS for scalable corporate websites. Ideal for content-driven brands with clear editorial processes and a strong SEO foundation.

Framer

Performance-focused web design with maximum creative freedom. Rapid iteration, a clean structure and strong conversion optimisation.

Webflow

A visual CMS for rapid time-to-market and flexible structures. Clean code, strong performance and easy maintenance.

Payload

A Node.js-based headless CMS for maximum system control. Fully customisable for bespoke data models and business logic.

TYPO3

Enterprise CMS for complex and multilingual platforms. Structured content, high security and long-term scalability.

Craft CMS

A bespoke CMS for structured content and maximum control. Highly customisable, SEO-friendly and technically robust.

Questions about our web design agency and processes

A web design agency creates websites that are technically optimised, user-friendly and search engine-friendly. It combines design, UX, SEO and performance to build online presences that boost visibility and drive conversions.

Professional websites for smaller businesses typically start at between €15,000 and €20,000. For more comprehensive corporate websites or online shops, budgets often range from €30,000 to €60,000. Projects involving numerous interfaces, automation and advanced features often cost significantly more than €100,000. The price depends on the design, features, integrations, volume of content and target markets.

Depending on the scope and requirements, a standard web design project takes between 8 and 16 weeks. Enterprise projects often take several months. Factors include design iterations, content creation and technical features. A good agency works to clear project plans and deadlines.

Agencies provide interdisciplinary teams specialising in design, technology, SEO, UX and performance. This ensures that websites are not only visually appealing, but also perform well in the long term and are optimised for Google and AI search engines.

SEO is a key component. Websites are developed to a high technical standard (page speed, mobile-first, Core Web Vitals) and their content is structured in such a way that they are visible on both Google and AI search engines.

Web design refers to the visual design and user experience. Web development encompasses the technical implementation on both the front-end and back-end. Professional agencies combine both areas to achieve a holistic result.

Once the website has been launched, updates, backups and content management are crucial. Many agencies offer maintenance contracts that ensure security, performance and SEO/GEO optimisation.


Ready to unleash the brand’s full potential?

Christina Consultant +4920225855309
Paul Consultant +4920225855318