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Branding agency for strategy, design and brand development
We make clear why customers should choose you. pechschwarz® connects brand strategy, naming and corporate design with websites, content and rollout, for businesses launching, repositioning or evolving their brand.
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Branding projects: from positioning to brand experience
Sauren: repositioning an established fund brand and communicating trust through corporate design, a website, photography and film. wiple®: combining the renaming of Libelio with a new brand identity. Skapetze®: carrying positioning and a design system through to the online shop.
Your brand evolves with your business.
Your offer has grown stronger, but your brand still tells the old story. Sales and marketing explain the business differently. Or your services look interchangeable with those of competitors. A clear positioning and a brand identity that brings it to life can change that.
As a branding agency, we define what you stand for, who you want to reach and why you matter. We turn this into a coherent system of language, design and applications, retaining existing strengths and changing what your next stage requires.
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Branding that connects decisions and design.
Brand strategy
Positioning, audiences and brand architecture. A clear basis for design, sales and marketing.
Brand identity
Logo, typography, colours and imagery. A system for your key touchpoints.
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Rollout
Guidelines and templates for websites, presentations, social media and print.
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Employer
EVP and recruitment communication rooted in your company brand.
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Naming
Names, key messages and tone of voice translate positioning into language.
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Brand growth
Campaigns and new applications develop your brand after launch. Guided by consistent design rules.
What your branding project delivers
We agree the exact deliverables at the start. These three layers make your brand understandable internally and usable externally.
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A clear strategic foundation
Positioning, audiences and key messages give your team a shared answer to the question: why should customers choose us?
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A recognisable design system
Logo, typography, colours and imagery work together. Guidelines explain how to create consistent presentations, campaigns and content.
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Applications for everyday use
The brand comes to life at real touchpoints, from websites to brochures. Sauren shows how strategy, design and content work together.
How a branding project works with us
Clear stages make decisions transparent. We agree deliverables, responsibilities and approvals before starting, then develop the brand with your team.
01 Research & brand audit
We review your current identity, goals, audiences and competitors. The shared brief defines what to keep, what to change and how to assess the result.
02 Positioning & brand strategy
In workshops, we turn your strengths into a clear positioning. The brand promise, key messages and, where needed, brand architecture guide the design.
03 Naming & creative concept
We translate the strategy into a verbal and visual direction. For new businesses or renaming projects, we develop names; for rebrands, we assess which familiar elements to retain.
04 Corporate design & applications
We develop the chosen direction into a logo, typography, colours and imagery. Agreed applications show early how the design works on your website, in sales or on social media.
05 Guidelines & handover
We document the brand system and prepare the agreed files and templates. Your team receives rules and examples for applying the identity consistently.
06 Rollout & ongoing development
We prioritise the launch and support the agreed implementation, including websites, content, campaigns or other touchpoints. The brand can then be developed further together.
Strategy and implementation at pechschwarz®
Strategy and design together
We test positioning through real copy, designs and applications, keeping strategy and implementation connected.
Built for implementation
Branding, web design and content creation come together. During design, we already consider where your brand will appear.
A system for your team
We build rules and templates for the people who work with your brand every day. Scope and handover reflect your actual applications.
What clients say about our branding work
»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
Scope and budget for your branding
Our branding packages generally start at €15,000. Depending on the brief, larger rebranding projects start between €30,000 and €50,000. Extensive corporate branding projects often exceed €100,000.
The effort depends on strategy, naming, brand architecture, decision-making structures and required applications. Websites, films and further rollout services are specified in the proposal. External legal checks and trademark registration for naming projects are considered separately.
All amounts exclude VAT and serve as a guide. The exact scope and price are agreed in an individual proposal.
Branding services in detail
Brand strategy & positioning
Corporate design & brand identity
Brand guidelines & rollout
Employer branding
Naming & brand language
Brand management after launch
Every brand needs different applications. These elements help define the scope of your project.
Brand audit, competitors, audiences, positioning and brand architecture. A shared basis for decisions in design, sales and marketing.
Logo, typography, colours, imagery and motion design. We build a visual identity and demonstrate its use across the touchpoints that matter to you.
Design rules, templates and prioritised applications for websites, presentations, social media or print, so your team can put the new brand to work.
Employer positioning, EVP and communication for careers and recruitment, aligned with your company brand and the people you want to reach.
Names, key messages and tone of voice translate your positioning into language. Where needed, we coordinate legal trademark checks with specialist partners.
New campaigns, additional applications and the evolution of your identity help keep the brand consistent as your offering and teams grow.
Frequently asked questions about working with a branding agency
A branding agency develops a company's positioning and how its brand presents itself. Depending on the brief, this includes brand strategy, naming, corporate design, brand language and rollout. At pechschwarz®, we connect these foundations with websites, content and further applications.
Branding is the process of building and managing a brand. Corporate identity includes what a company stands for, how it communicates and how it acts. Corporate design is its visual expression, including logo, colours, typography and imagery. A branding project connects these layers according to the brief.
When your business, offer or audience has changed and your current identity no longer reflects it. A merger, new markets or unclear differentiation can also be reasons. A brand audit first establishes whether targeted evolution is enough or a broader repositioning makes sense.
Yes. What matters is the brief and an appropriate project scope. We develop brands for complex services as well as consumer-facing offers. Sauren, wiple® and Skapetze® illustrate different starting points. For smaller businesses, we prioritise the elements needed at launch.
This depends on the depth of the strategy, the number of brands and applications, and your approval process. A focused corporate design project differs from a rebrand involving naming, a website and an international rollout. After the first conversation, we plan milestones, feedback and the intended launch date.
Yes, if it supports your future positioning and works in practice. We review which elements already create recognition and where changes are needed. Rebranding can evolve language, typography, imagery and applications without redesigning everything.
These services can form part of the project, but are not automatically included in every branding package. We agree which applications you need for launch and specify them in the proposal. Our team can coordinate brand development, web design and content creation.
Look for relevant projects, a clear strategy process and specific handover deliverables. Ask who will work with you, how decisions are made and how the brand will be implemented. In our first conversation, we discuss your situation, scope and whether our approach is a good fit.
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Project enquiry
Give your brand a clear direction.
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
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Knowledge for building your brand
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Let’s talk about your brand
A new brand, a rebrand or a specific next step: tell us what needs to change. We will discuss your situation, suitable services and a realistic project scope.
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