BRAND IDENTITY AGENCYMake your brand impossible to ignore and easy to scale

The costs depend on the scope of the project. A logo and the basics start in the mid-five-figure range. A complete brand identity, including a visual and verbal system, costs more than that. If a digital brand portal is included, the cost is correspondingly higher. The scope is clearly defined during the discovery call.

A logo and basic elements take three to six weeks. A complete brand identity takes six to ten weeks. With a digital brand portal, it takes ten to fourteen weeks.

A comprehensive brand identity comprises a logo system, colour palette, typography, visual language and art direction, tone of voice, messaging framework and a brand guide setting out rules for use. The visual and verbal systems go hand in hand and should be developed as a single entity.

Branding describes the entire process of building and managing a brand. Brand identity is the visible and audible result of this process: how a brand looks, sounds and feels. Branding is the strategic framework; identity is its implementation.

Corporate design (CD) encompasses the visual elements of a brand: logo, colours, typography and imagery. Corporate identity (CI) is the overarching term and, in addition to visual design, also encompasses corporate behaviour, communication and corporate culture. Brand identity is the more modern term for the integrated visual and verbal brand system.

The three classic pillars of corporate identity are corporate design (visual identity), corporate communication (how a company communicates) and corporate behaviour (how a company acts and presents itself). All three pillars must work together consistently to ensure that a brand comes across as credible and recognisable.

Yes, very often. A new phase of growth, a new target audience, or an identity that no longer fits with the brand as it stands today. Rebranding is often the right time to undertake a comprehensive identity project.

Yes. You will retain ownership of the source files in Figma or the agreed format, all export formats and the complete brand guide.

A digital brand portal is a live version of your brand guide. Teams and partners can access it at any time, download assets and look up usage guidelines. Unlike a PDF, it can be updated and is genuinely usable.

Ideally, yes. An identity without a strategic foundation results in visual decisions being made without justification. If there is no strategy in place, we begin with a strategy review as part of the project.