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Ad creatives. Stand out in the feed. Stay on their mind.
Ad creatives translate your brand into advertising for each channel. We connect concepts, copy and design with clear hypotheses for the next test.
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One strong idea works across more than one format.
Ad creatives need to connect the offer, audience and placement. A visual alone does not determine campaign success. We develop ads around their purpose and destination page. Variants help compare messages and formats deliberately.
Our approach
Four decisions before the first creative.
The idea
What stays with someone after a brief glance?
The brand
What makes you recognisable in imagery, words and motion?
The format
How does the same idea work in feeds, Stories and video?
The test
Which variant helps us understand your audience better?
What we offer
Ad creatives for channels, formats and tests.
Static ads
One visual. One clear message. A next step that fits your offer.
Video ads
From the first frame to the closing moment: your message as video for the right channel.
Motion ads
Bring movement to your message with animation that explains products and ideas.
Creative concept
Before the visual comes the idea: what should your audience see, understand and do?
Creative testing
Different hooks, visuals and messages. A test plan for the next iteration.
Format adaptations
16:9, 1:1 or 9:16: dedicated compositions that make your message work in every format.
Let’s talk
One idea. More than one ad format.
Bring your campaign, existing assets or a new offer. Together we define the message, channels and variants, creating a brief that guides concept development and production.
Recognition for our agency work.
German Brand Award
German Web Award
German Design Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Success stories
Brands we have helped move forward.
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How we work together.
Define the brief
We clarify audience, message, channel and the intended next step.
Develop the concept
We turn the message into a focused creative concept.
Produce variants
We create suitable image, video or motion formats.
Review and learn
We review delivery and use results to inform further variants.
Ad Creatives in detail
Static ads
Image ads with a clear message and a next step for your audience.
Video ads
Video with a clear opening, understandable offer and relevant close.
Motion ads
Motion design for products, explanations and short ad formats.
Creative concept
A clear idea before production starts.
Test variants
Compare messages, openings and formats with clear hypotheses.
Format adaptations
Prepare, check and hand over assets for the agreed channels.
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Make your message visible.
- A personal assessment of your project
- A conversation without obligation
Speak with our team
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Insights on Ad Creatives
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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What clients say about working with us.
»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«
»Was als Relaunch startete, ist eine echte Partnerschaft geworden. Neue Landingpages, Kampagnen, ständige Optimierungen. Das Team denkt mit, bevor wir fragen müssen. So stellen wir uns Zusammenarbeit vor.«
»pechschwarz hat abgeliefert. Unsere Anforderungen wurden sofort verstanden, die Kommunikation war immer transparent und das Ergebnis spricht für sich. Klare Empfehlung als Website Agentur«
Answers about Ad Creatives
An ad creative includes the visible and audible elements of an advertisement. These include imagery, video, copy and the call to action. The combination depends on the channel and placement.
The number depends on the test question, budget and delivery. Too many variants can make evaluation harder. We plan the quantity around the available data.
Video is not inherently better than an image ad. The right format depends on the message, audience and viewing context. A useful comparison needs a clear objective and suitable data.
To start, we need goals, brand assets, offer details and planned channels. Existing ads and their evaluation help carry established insights into new concepts.
Static ads combine an image, copy and a call to action in one asset. We create a clear visual hierarchy and respect placement requirements. Variants can make different messages or openings comparable.
Video ads develop a message through visuals, audio and timing. We plan the opening, product context and conclusion together. Captions and readable on-screen text support viewing without sound.
Motion ads use animation to explain processes or offers. Movement should support the message rather than obscure it. We align pace, typography and format with the placement.
The creative concept defines the audience, message and visual direction. We establish the claim each asset should make and the evidence supporting it. Format production follows from that decision.
Test variants change deliberately selected elements of an ad. We document the hypothesis and define suitable evaluation criteria. We interpret results in the context of budget, audience and duration.
Format adaptations translate the concept into suitable sizes and placements. We check readability, cropping and safe text areas. Clear naming and file organisation support campaign delivery.
Let’s discuss your Ad Creatives project.
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