Ad Creative AgencyNo one scrolls past a good piece of creative.

The term ‘ad creative’ refers to all the visual and textual content of an advert, i.e. the image, video, headline and call to action. It is the element of a campaign that attracts attention, conveys messages and prompts users to take action.

The creative is the key factor in a campaign’s performance. With the same budget and the same targeting, better creative has been shown to lead to a higher CTR, a lower CPM and more conversions. The algorithm favours creative that generates engagement.

Ad fatigue occurs when the same target audience sees the same creative too often. The click-through rate falls, costs rise and performance plummets. Regularly refreshing creatives is the only sustainable counter-strategy.

As a starting point, we recommend at least three to five variants per ad set to enable systematic testing. The number required in the long term depends on the budget, the size of the target audience and the campaign duration.

Static ads are image-based adverts that can be produced more quickly and are particularly effective for conversion campaigns. Video ads attract more attention and are well suited to building brand awareness and storytelling. Both formats have their strengths and should be used according to the objective.

Ad creatives are produced for all relevant paid channels: Meta, LinkedIn, TikTok, Pinterest, YouTube and display. Each platform has its own format requirements and user behaviour, which are taken into account right from the start.

The costs depend on the format, the number of versions and the production effort involved. Static sets are cheaper than video productions. A reliable estimate can only be provided following a briefing.

Simple static sets can be produced in a matter of days. Video and motion productions take one to two weeks, depending on their complexity. Clear briefings and swift approval processes significantly reduce production time.