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pechschwarz® wins the 2025 German Agency Award for Skapetze®
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Our strategic work for Skapetze® was honoured with the German Agency Award 2025. Skapetze® specialises in luxury lighting and turns light into an experience – both digitally and in the real world.
The task: to strategically consolidate the expertise and range of over 15,000 products and create a shopping experience that is both emotionally engaging and scalable.
With a clear brand foundation – brand positioning, visual identity and guidelines – we have refined the brand. At the same time, we developed a new online shop on Shopify Plus with ERP integration and international scalability. Campaigns and storytelling showcase light as an experience and guide users directly to the shop.
From positioning through UX/UI design to technical implementation, we have created a system that combines inspiration and conversion. Different pricing models for B2B and B2C, as well as the platform’s scalability on an international level, ensure its long-term viability.
The 2025 Agency Award highlights the strength of this project: the combination of brand strategy, scalability and customer experience. As a multidisciplinary brand agency, we demonstrate that successful e-commerce projects require the integration of all disciplines.
Experience the Skapetze® project here
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Digital experiences are not created by the user interface alone. We combine strategy, UX, design and technology to create websites that bring brands to life, guide users and deliver measurable results in terms of more leads and revenue.
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