pechschwarz® wins the German Design Award 2026 for Skapetze®

We are delighted to announce that pechschwarz® has won the German Design Award 2026 for the digital transformation of Skapetze®, Europe’s leading lighting retailer. This prestigious award in the ‘Excellent Communications Design’ category confirms our strategic vision of combining outstanding design and technological innovation to create a holistic brand experience that sets new standards in the luxury sector.

Outstanding design for a leading brand

The German Design Award is one of the most prestigious design competitions in the world and recognises only those projects that are pioneering within the German and international design landscape. An award from this high-calibre jury confirms the outstanding quality and innovative nature of our work for Skapetze®.

The challenge was to transform the complex world of luxury lighting into an intuitive, aesthetically sophisticated and strategically effective digital platform. Our aim was to create a digital ecosystem that not only visually represents the Skapetze® brand, but also positions it as a leading authority on lighting design and planning. Through the seamless integration of design, user experience and strategic storytelling, we have created a digital destination that inspires and engages customers.

A victory for multidisciplinary brand management

This award recognises the successful transformation of a traditional business model into a forward-looking digital brand experience. The Skapetze® project is a prime example of our multidisciplinary approach, in which Strategy, Creation and Experience merge to form a coherent system. It demonstrates that strategically grounded design is the key lever for achieving sustainable differentiation in a highly competitive market.

Winning the German Design Award is the result of a visionary collaboration based on partnership with Skapetze®. Together, we have created a platform that not only meets aesthetic standards but also strengthens the brand to meet the digital challenges of the future. The award recognises the courage to invest in a holistic and creatively outstanding brand strategy.

As a multidisciplinary brand agency, this success reaffirms our commitment to developing brand systems that help companies realise their full potential. We create brands with substance, clarity and expressiveness that ensure long-term cultural and economic relevance. Experience the Skapetze® project here