André Puschinsky
Marketing Marketing Manager
Expertise
AEO (Answer Engine Optimisation)Always-on contentGEO (Generative Engine Optimisation)SEO (on-page & off-page)
Posts by André
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Digital Marketing
GEO, AEO, SEO: Visible on Google and in AI responses
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Digital Marketing
AI Overviews are transforming search – What this means for content and SEO
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Content Creation
Why copycat content weakens brands and how to achieve genuine differentiation
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Digital Marketing
Who AI systems trust
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Digital Marketing
AI Visibility: The New Must-Have in Digital Marketing
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Awards
pechschwarz® wins the German Design Award 2026 for Skapetze®
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Awards
pechschwarz® wins gold at the 2025 W3 Awards for Skapetze®
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News
10 years of pechschwarz® – From its foundation to becoming a leading brand agency
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News
pechschwarz® receives the Kununu Top Company seal for 2025
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News
pechschwarz® recognised as a Top Employer 2024
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News
pechschwarz® confirmed as a Top Employer for 2023
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News
pechschwarz® wins Kununu Top Employer 2022
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News
pechschwarz® named a Top Employer for 2021
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Awards
pechschwarz® wins the German Web Award 2022
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Awards
pechschwarz® wins the 2023 Webstar Award Gold for Stahlwille.com
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Awards
pechschwarz® nominated for the 2023 Grimme Online Award – Fritz Bauer Forum
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Awards
pechschwarz® wins the German Design Award 2024 for Cimco
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Awards
pechschwarz® wins the German Web Award 2024 for WebID
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Awards
pechschwarz® wins the German Web Award 2024 for INODEQ®
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Awards
pechschwarz® wins the German Web Award 2024 for Martor
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Awards
pechschwarz® wins the German Brand Award 2024 for Rehaar
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Awards
pechschwarz® wins the German Design Award 2024 for Rehaar
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Awards
pechschwarz® wins the German Web Award 2025 for Sunfire
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Awards
pechschwarz® wins the German Web Award 2025 for wiple®
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Awards
pechschwarz® wins the German Web Award 2025 for Skapetze®
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News
pechschwarz® ranked amongst Germany’s top 10 digital agencies – 6th place at the German Web Awards 2025
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Awards
pechschwarz® wins the 2025 Webstar Award Gold for wiple®
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Awards
pechschwarz® wins the 2025 Webstar Award Silver for Skapetze®
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Awards
pechschwarz® wins the 2025 Webstar Award Gold for Sunfire
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Awards
pechschwarz® wins the 2025 German Agency Award for Sunfire
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Awards
pechschwarz® wins the 2025 German Agency Award for wiple®
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Awards
pechschwarz® wins the 2025 German Agency Award for Skapetze®
»Brand architecture«
Branding
Brand architecture
»Brand Audit«
Branding
Brand Audit
»Brand Character Audit«
Branding
Brand Character Audit
»Brand Core«
Branding
Brand Core
»Brand essence«
Branding
Brand essence
»Brand mission«
Branding
Brand mission
»Brand Monitoring«
Branding
Brand Monitoring
»Brand Naming«
Branding
Brand Naming
»Brand personality«
Branding
Brand personality
»Brand Portal«
Branding
Brand Portal
»Brand positioning«
Branding
Brand positioning
»Brand promise«
Branding
Brand promise
»Brand Purpose«
Branding
Brand Purpose
»Brand Story«
Branding
Brand Story
»Brand vision«
Branding
Brand vision
»Brand Vision«
Branding
Brand Vision
»Brand Visuals Audit«
Branding
Brand Visuals Audit
»Claims handling«
Branding
Claims handling
»Company details«
Branding
Company details
»Competitive analysis«
Branding
Competitive analysis
»Consumer Benefit«
Branding
Consumer Benefit
»Corporate identity«
Branding
Corporate identity
»Corporate Identity«
Branding
Corporate Identity
»Corporate Strategy«
Branding
Corporate Strategy
»Creative Director«
Branding
Creative Director
»Cultural Branding«
Branding
Cultural Branding
»Design system«
Branding
Design system
»Design Systems«
Branding
Design Systems
»Employer Branding«
Branding
Employer Branding
»Figurative mark«
Branding
Figurative mark
»Golden Circle «
Branding
Golden Circle
»Icons«
Branding
Icons
»Interaction Design«
Branding
Interaction Design
»Jobs to be done«
Branding
Jobs to be done
»Junior Art Director«
Branding
Junior Art Director
»Key visuals«
Branding
Key visuals
»Logo«
Branding
Logo
»Logo Redesign«
Branding
Logo Redesign
»Market analysis«
Branding
Market analysis
»Market-oriented positioning«
Branding
Market-oriented positioning
»Messaging«
Branding
Messaging
»Messaging Framework«
Branding
Messaging Framework
»Office branding«
Branding
Office branding
»Persona«
Branding
Persona
»Point of Sale (POS)«
Branding
Point of Sale (POS)
»Product Visioning«
Branding
Product Visioning
»Reason Why«
Branding
Reason Why
»Storytelling«
Branding
Storytelling
»SWOT analysis«
Branding
SWOT analysis
»Tagline & Slogan«
Branding
Tagline & Slogan
»Target audience analysis«
Branding
Target audience analysis
»Target audience research«
Branding
Target audience research
»Tone of Voice«
Branding
Tone of Voice
»Typography«
Branding
Typography
»UI Principles«
Branding
UI Principles
»Uniqueness & USP«
Branding
Uniqueness & USP
»User Research«
Branding
User Research
»UX Principles«
Branding
UX Principles
»Visual and formal language«
Branding
Visual and formal language
»Website Audit«
Branding
Website Audit
»Wireframing«
Branding
Wireframing
»Word and figurative mark«
Branding
Word and figurative mark
»Workspace Branding«
Branding