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André Puschinsky

Marketing Marketing Manager
Expertise
AEO (Answer Engine Optimisation)Always-on contentGEO (Generative Engine Optimisation)SEO (on-page & off-page)

Posts by André

Digital Marketing

GEO, AEO, SEO: Visible on Google and in AI responses

Digital Marketing

AI Overviews are transforming search – What this means for content and SEO

Content Creation

Why copycat content weakens brands and how to achieve genuine differentiation

Digital Marketing

Who AI systems trust

Digital Marketing

AI Visibility: The New Must-Have in Digital Marketing

Awards

pechschwarz® wins the German Design Award 2026 for Skapetze®

Awards

pechschwarz® wins gold at the 2025 W3 Awards for Skapetze®

News

10 years of pechschwarz® – From its foundation to becoming a leading brand agency

News

pechschwarz® receives the Kununu Top Company seal for 2025

News

pechschwarz® recognised as a Top Employer 2024

News

pechschwarz® confirmed as a Top Employer for 2023

News

pechschwarz® wins Kununu Top Employer 2022

News

pechschwarz® named a Top Employer for 2021

Awards

pechschwarz® wins the German Web Award 2022

Awards

pechschwarz® wins the 2023 Webstar Award Gold for Stahlwille.com

Awards

pechschwarz® nominated for the 2023 Grimme Online Award – Fritz Bauer Forum

Awards

pechschwarz® wins the German Design Award 2024 for Cimco

Awards

pechschwarz® wins the German Web Award 2024 for WebID

Awards

pechschwarz® wins the German Web Award 2024 for INODEQ®

Awards

pechschwarz® wins the German Web Award 2024 for Martor

Awards

pechschwarz® wins the German Brand Award 2024 for Rehaar

Awards

pechschwarz® wins the German Design Award 2024 for Rehaar

Awards

pechschwarz® wins the German Web Award 2025 for Sunfire

Awards

pechschwarz® wins the German Web Award 2025 for wiple®

Awards

pechschwarz® wins the German Web Award 2025 for Skapetze®

News

pechschwarz® ranked amongst Germany’s top 10 digital agencies – 6th place at the German Web Awards 2025

Awards

pechschwarz® wins the 2025 Webstar Award Gold for wiple®

Awards

pechschwarz® wins the 2025 Webstar Award Silver for Skapetze®

Awards

pechschwarz® wins the 2025 Webstar Award Gold for Sunfire

Awards

pechschwarz® wins the 2025 German Agency Award for Sunfire

Awards

pechschwarz® wins the 2025 German Agency Award for wiple®

Awards

pechschwarz® wins the 2025 German Agency Award for Skapetze®

»Brand architecture«
Branding

Brand architecture

»Brand Audit«
Branding

Brand Audit

»Brand Character Audit«
Branding

Brand Character Audit

»Brand Core«
Branding

Brand Core

»Brand essence«
Branding

Brand essence

»Brand mission«
Branding

Brand mission

»Brand Monitoring«
Branding

Brand Monitoring

»Brand Naming«
Branding

Brand Naming

»Brand personality«
Branding

Brand personality

»Brand Portal«
Branding

Brand Portal

»Brand positioning«
Branding

Brand positioning

»Brand promise«
Branding

Brand promise

»Brand Purpose«
Branding

Brand Purpose

»Brand Story«
Branding

Brand Story

»Brand vision«
Branding

Brand vision

»Brand Vision«
Branding

Brand Vision

»Brand Visuals Audit«
Branding

Brand Visuals Audit

»Claims handling«
Branding

Claims handling

»Company details«
Branding

Company details

»Competitive analysis«
Branding

Competitive analysis

»Consumer Benefit«
Branding

Consumer Benefit

»Corporate identity«
Branding

Corporate identity

»Corporate Identity«
Branding

Corporate Identity

»Corporate Strategy«
Branding

Corporate Strategy

»Creative Director«
Branding

Creative Director

»Cultural Branding«
Branding

Cultural Branding

»Design system«
Branding

Design system

»Design Systems«
Branding

Design Systems

»Employer Branding«
Branding

Employer Branding

»Figurative mark«
Branding

Figurative mark

»Golden Circle «
Branding

Golden Circle

»Icons«
Branding

Icons

»Interaction Design«
Branding

Interaction Design

»Jobs to be done«
Branding

Jobs to be done

»Junior Art Director«
Branding

Junior Art Director

»Key visuals«
Branding

Key visuals

»Logo«
Branding

Logo

»Logo Redesign«
Branding

Logo Redesign

»Market analysis«
Branding

Market analysis

»Market-oriented positioning«
Branding

Market-oriented positioning

»Messaging«
Branding

Messaging

»Messaging Framework«
Branding

Messaging Framework

»Office branding«
Branding

Office branding

»Persona«
Branding

Persona

»Point of Sale (POS)«
Branding

Point of Sale (POS)

»Product Visioning«
Branding

Product Visioning

»Reason Why«
Branding

Reason Why

»Storytelling«
Branding

Storytelling

»SWOT analysis«
Branding

SWOT analysis

»Tagline & Slogan«
Branding

Tagline & Slogan

»Target audience analysis«
Branding

Target audience analysis

»Target audience research«
Branding

Target audience research

»Tone of Voice«
Branding

Tone of Voice

»Typography«
Branding

Typography

»UI Principles«
Branding

UI Principles

»Uniqueness & USP«
Branding

Uniqueness & USP

»User Research«
Branding

User Research

»UX Principles«
Branding

UX Principles

»Visual and formal language«
Branding

Visual and formal language

»Website Audit«
Branding

Website Audit

»Wireframing«
Branding

Wireframing

»Word and figurative mark«
Branding

Word and figurative mark

»Workspace Branding«
Branding

Workspace Branding