pechschwarz® is a winner of the German Web Award 2026

We are winners of the German Web Award 2026. This year, the jury has recognised our work with the following points:

• Design: 9.3 out of 10

• Expertise: 9.3 out of 10

• Customer satisfaction: 9.2 out of 10

• Overall rating: 9.3 out of 10

This is precisely what pechschwarz® is all about. We do not build websites in isolation from the rest of the brand. Right from the start, the focus was not on design but on strategy, and it was only from this that the digital platform emerged. When brand strategy, brand identity, content creation and web design are intertwined from the outset, the result is very different from when a website is simply superimposed onto an existing brand at a later stage.

For MARTOR, the international market leader in safe cutting solutions, we have completely rebuilt the digital brand experience, from positioning right through to technology. What was once a traditional product catalogue has evolved into a brand platform featuring around 250 product pages, interactive 3D product experiences and an API-first ecosystem comprising PIM, DAM, CRM and a headless CMS. The project was also awarded a Gold prize at the German Brand Award 2026.

For Sauren, a well-established firm in fund management, we carried out a complete rebrand across the entire brand-building cycle. From a joint strategy workshop, through the new word and logo brand and a token-based design system, to a headless platform with real-time fund data, the entire value chain was delivered by a single team.

Both projects bear the same hallmark: that of an interdisciplinary team comprising strategy, creative, photography, motion design, copywriting and development, which takes joint responsibility for a project from its initial positioning right through to the very last line of code. It is precisely this cross-disciplinary collaboration that makes all the difference for us, which is why we are celebrating this award together as an agency.

By 2025, we had already come out on top against 2,700 participating agencies and secured 6th place. A strong result, but one that was still not enough for us. This year’s rating is significantly higher than last year’s, proof that our work on the entire brand process is paying off, not just the website alone.

On 1 September 2026, the German Web Award will announce our position in this year’s overall rankings. We’re looking forward to finding out and will keep you updated here.

The German Web Award is an annual competition that recognises German web agencies and digital projects, assessing them on the basis of design, technical expertise and customer satisfaction. This is already the fourth German Web Award that pechschwarz® has received, following wins in 2022, 2024 and 2025.