:quality(80):format(webp))
3D & CGI makes your ideas visible.
As a 3D & CGI agency, we translate products, spaces and brands into digital imagery. Perspective, materials and light follow your message.
Why 3D & CGI
Digital imagery starts with a clear statement.
3D and CGI create imagery from digital models. They let us shape viewpoints, materials and lighting deliberately. We first clarify what your audience needs to understand. We then choose the views or movement needed to explain it. Existing product data and brand guidelines provide the foundation. The result supports your communication without losing technical clarity.
:quality(80):format(webp))
Our approach
Four decisions that shape your imagery.
The message
What should your audience understand at first glance?
The viewpoint
Which view best shows the product and how it works?
The brand
How will your colours, shapes and materials appear in the image?
The application
Which formats do you need for your website, campaigns and sales?
What we offer
Digital imagery with a clear purpose.
:quality(80):format(webp))
Product imagery
Show shape, materials and details through digital product imagery for websites, presentations and campaigns.
3D animation
Make functions and processes visible through movement and considered camera work.
Brand worlds
Translate shapes, colours and surfaces from your brand system into spatial imagery.
Spaces
Show spaces and products in context, with considered lighting.
Variations
Develop colours, materials and viewpoints from one approved model.
Technical explanations
Show components and connections with views and animations that structure complex subjects.
Discuss your project
From the first model to a clear image.
Bring your product data, sketches or existing images. Together, we clarify the purpose, formats and level of detail. This defines the production scope.
:quality(80):format(webp))
Recognition for our agency work.
German Design Award
German Brand Award
German Web Award
:quality(80):format(webp))
w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
Our process
From brief to handover.
Purpose & use
We clarify the message, audience and uses. These define viewpoints, image formats and the required variations.
Data & models
We review existing CAD data, dimensions and references. We agree on missing details and necessary model changes with you.
Materials & lighting
Materials, colours and lighting set the visual direction. You review the look before we develop more variations.
Views & movement
We design camera views and, where needed, animation. Previews make composition, timing and function reviewable.
Rendering & handover
After approval, we prepare the agreed outputs. We define formats, resolution and scope of use in advance.
Working together
How we approach your project.
Brand as a reference
Colours, shapes and materials follow your brand system.
Reviewable models
Product data and references give details a verifiable basis.
Deliberate viewpoints
Each view answers a specific question about the product or space.
Planned variations
Colours and formats are considered early in the production scope.
Clear approvals
Look, model and movement are reviewed at agreed stages.
Suitable outputs
We prepare files for the applications agreed in advance.
Related services
Services for content creation
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
Project enquiry
Give your idea a form.
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
Insights on content creation
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
What clients say about working with us.
»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Questions about 3D & CGI
CGI means computer-generated imagery. 3D describes work with spatial models. These models can produce still renders or animations.
CAD data, dimensions, material specifications and photographs are useful. If there are no models, we assess modelling requirements from your references. You approve the technical details.
An approved model can be shown in different views and material variations. We agree on the versions needed in advance. This keeps scope and approvals clear.
CGI is useful for specific viewpoints, product variations or internal components. Photography captures real situations and people. The choice depends on the subject, available data and intended use.
We first agree on objectives and source data. We then review the model, visual language and any movement. You approve previews at agreed points before final outputs are produced.
Scope depends on model quality, detail, variations and animation. Resolution and the number of outputs also matter. We define the work in a proposal after reviewing your data.
Let’s discuss your project.
:quality(80):format(webp))
:quality(80):format(webp))