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We are the best agency in Germany. Officially.

GEO agency. Your brand belongs in the answer.

Your customers ask ChatGPT, Gemini and Perplexity. Put your brand in the conversation. We connect brand strategy, content and technology for visibility in AI answers.

Person am Laptop mit einer ChatGPT-Recherche zur Lichtplanung bei skapetze.

Where brand meets AI search

Put your name on the next AI recommendation.

When people ask AI for the right provider, the picture it presents of your brand matters. Are your services clear? Are your strengths understood? Is there evidence behind them? This is where we start. We connect your positioning with content and sources that explain your offer and show your expertise.

Chat-Oberfläche mit einer Pergola-Frage, einer Antwort und dem Zugang zu Quellen.

Our approach

Four building blocks for your brand in AI answers.

Positioning

What makes your brand the right answer.

01

Customer questions

What people want to know before deciding.

02

Expertise

Which content and evidence show your strengths.

03

Accessibility

How your information can be found and used.

03

What we offer

What it takes to make your brand an answer.

We sharpen your brand profile, answer relevant questions and review the technical foundations. This shapes your GEO strategy.

GEO audit

What AI says about your brand, which sources appear and where your topics are missing.

Matrix aus vier KI-Plattformen und jeweils zehn Antworten mit markierten Quellenlinks.

GEO content

Clear answers, relevant examples and depth for your customers’ questions.

Chat-Oberfläche mit einer Pergola-Frage, einer Antwort und dem Zugang zu Quellen.

Brand profile

A clear picture of your brand across your website, profiles and sources.

Markenprofil mit den Feldern Positionierung, Leistungen und Nachweise.

Technology

Accessible content and sound technical foundations.

Drei Prüfschritte für zugängliche, verständliche und belegbare Inhalte.

Sources & evidence

Make expertise verifiable through clear statements, examples and reliable sources.

Eine Aussage wird ihrer Originalquelle mit Datenblatt und Fachinformation zugeordnet.

GEO monitoring

Review brand perception, sources and visibility with repeated tests, not single snapshots.

Drei wiederholte Prüfzeiträume unterscheiden Markennennungen von Quellenlinks.

GEO potential

AI has a picture of your brand. Take a closer look.

We review whether your brand appears for relevant questions, how it is described and which sources support the answer. You see where information is missing and which content can strengthen your positioning. We then plan the next steps for your visibility.

Markenprofil mit den Feldern Positionierung, Leistungen und Nachweise.

Recognition for our agency’s work.

Awards and nominations for pechschwarz® brand and digital projects.

German Brand Award

Gewinner
2024, 2026

German Web Award

Gewinner
2022, 2024, 2025, 2026
German Design Award Winner 2026

German Design Award

Gewinner
2024, 2026

w3 Award

Gewinner
2025

Deutscher Agenturpreis

Gewinner
2023, 2024, 2025

Webstar Award

Gewinner
2023, 2024, 2025

Grimme Online Award

Nominiert
2023

Our process

From your brand to your customers’ questions.

1

Understand the brand

We clarify your services, audiences and positioning to identify the questions where your brand should be relevant.

2

Review the baseline

We test a defined question set and document answers, competitors and cited sources.

3

Set priorities

We prioritise content gaps, contradictory information and technical barriers according to your goals.

4

Refine content

We develop clear answers, add evidence and align your brand information across relevant pages.

5

Improve technology

We work with your developers on access, internal links and relevant structured data.

6

Track progress

We repeat the tests, interpret changes and plan the next round of improvements.

GEO built on brand understanding. That is our approach.

Brand at the centre

We connect your positioning with the questions customers ask for guidance.

A clear profile

Your services, strengths and contacts form a consistent picture across relevant sources.

Content with a point of view

We make your expertise clear and show what defines your point of view.

Working with SEO

Content, internal links and technical work support your overall discoverability.

Measurement in context

Repeated tests show developments. Reports identify sources, platforms and next steps.

One team

Strategy, editorial and development work together. You have a clear action plan.

Project enquiry

Put your brand in the conversation.

  • A personal assessment of your project
  • A conversation without obligation

Speak with our team

Insights for your brand in AI search.

Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.

Clients on working with pechschwarz®.

Daniel VölkerRantum Capital

»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«

Ziya CakmakSicatron GmbH

»Was als Relaunch startete, ist eine echte Partnerschaft geworden. Neue Landingpages, Kampagnen, ständige Optimierungen. Das Team denkt mit, bevor wir fragen müssen. So stellen wir uns Zusammenarbeit vor.«

Deniz DoganProtocast GmbH

»pechschwarz hat abgeliefert. Unsere Anforderungen wurden sofort verstanden, die Kommunikation war immer transparent und das Ergebnis spricht für sich. Klare Empfehlung als Website Agentur«

GEO in detail

How brand and AI visibility work together.

1

GEO audit

A GEO audit shows how your brand appears for selected customer questions. We test relevant questions on agreed platforms and document answers and sources. We review competitors, information gaps and contradictions. The findings become a concrete plan for your content and technical foundations.

2

AI search content

AI search content explains your services where customers need guidance. We improve service pages, guides and comparisons with precise answers and concrete examples. Each piece should answer a question fully and show your expertise. Sources and clear ownership make the information traceable.

3

Brand profile

A clear brand profile connects your services with your positioning. We align company information, contacts and service descriptions across relevant sources. Your strengths need to be understandable and consistent. Brand strategy and discoverability then work towards the same goal.

4

Technology

GEO needs content that systems can access and people can use. We review access, indexing, internal links and relevant structured data. Google’s AI search uses established SEO foundations; it does not require special AI schema. We coordinate technical work with your developers.

5

Sources & evidence

Evidence shows what supports your claims. We add approved examples, expert sources and clear authorship to your content. We review external mentions in the context of your brand, distinguishing expertise, documented results and unsupported claims.

6

GEO monitoring

GEO monitoring shows how your presence changes across several measurement points. We test a defined question set and separate brand mentions, source links and measurable website visits. We record the platform, time and context to interpret developments and inform the next steps.

Answers about GEO

A GEO agency works on a brand’s visibility in AI-assisted answers. GEO stands for Generative Engine Optimization. We review relevant customer questions, content, sources and technical foundations. This informs work that makes your services clear and your information discoverable.

Brand strategy defines what your business stands for and who it matters to. GEO brings that clarity to information that may appear in AI answers. We align services, expert topics, examples and company details so your brand can be described clearly and recognisably.

We select platforms according to your audiences and goals. These can include ChatGPT, Gemini and Perplexity. For each platform, we define relevant questions and a repeatable method. We record results separately because answers and sources vary between systems.

GEO complements SEO. Clear answers and accessible websites provide a shared foundation. Google’s AI search features use existing SEO requirements. We plan the two disciplines together and distinguish their results in reporting.

No. AI systems decide which information to use in an answer. We can improve the quality, clarity and accessibility of your information. We assess the impact through repeated tests. An individual answer is not a permanent ranking.

We review your brand against a fixed question set over several measurement points. We distinguish mentions, descriptions, source links and measurable website visits. The results show how your presence develops and are assessed alongside the method and available data.

Give your brand a place in the answer.

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