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Copywriting gets to the point of your brand.
As a copywriting agency, we translate your positioning into clear copy for websites, campaigns and a recognisable brand voice.
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Why Copywriting
Clear copy starts with a clear decision.
Copywriting turns positioning into clear statements. That requires a defined offer, audience and next step. We organise your content, examine the argument and write in your brand voice. Copy and design work together. A headline carries the message, a paragraph explains it and a CTA names the action.
Our approach
Four questions before the first sentence.
The audience
Who do you want to reach and what questions do they have?
The message
What makes your offer relevant and distinctive?
The voice
Which words and tone suit your brand?
The next step
What should someone know, feel or do after reading?
What we offer
The right words for each point of contact.
Brand messages
Translate positioning into concrete messages that make your offer clear and distinctive.
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Website copy
Give direction, answer questions and show the next step in a clear sequence.
Campaign copy
Turn one idea into headlines and ads that suit the audience and channel.
UX copy
Clear, consistent wording for buttons, guidance and forms.
Brand voice
Rules and examples make your brand voice usable for everyone who writes for you.
Editing & revision
Review existing copy for message, structure and language. Clarify weak points and reduce repetition.
Discuss your project
The message first. The wording next.
Show us your existing copy and explain its purpose. We clarify audiences, priorities and scope. The resulting brief connects writing and design.
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Recognition for our agency work.
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
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Our process
From brief to handover.
Brief & source material
We clarify the audience, offer, context and desired action. Existing copy and reliable product information provide the foundation.
Message & structure
We prioritise arguments and organise content. Each page and section receives a clear purpose.
Tone & draft
We write headlines, paragraphs and CTAs in your brand voice, keeping their intended use in view.
Review & feedback
You verify facts and technical statements. We refine the language, reading flow and relationship with the design.
Handover & use
Approved copy is assigned to its pages and formats. Examples and voice guidelines can support the handover.
Working together
How we approach your project.
Positioning first
The message comes from your offer, not generic phrases.
Clear reading order
Content follows your audience’s questions and a logical structure.
Language as a system
Terms, tone and forms of address stay consistent across touchpoints.
Copy in context
Headlines, paragraphs and buttons are considered in their intended layout.
Verifiable claims
Figures, product details and promises require your factual approval.
Practical handover
Copy and variations are assigned to their specific pages and formats.
Related services
Services for content creation
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Project enquiry
Give your brand a voice.
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
Insights on content creation
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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What clients say about working with us.
»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Questions about Copywriting
A copywriting agency develops copy with a specific communication purpose. This includes brand messages, website copy and campaigns. The starting points are the offer, audience and desired action.
Tone of voice follows your positioning and the people you want to reach. We define language traits, terminology and examples. Concrete samples show how to apply the rules.
Existing copy can provide the starting point. We review its message, sequence and clarity, then agree which passages to keep, shorten or rewrite.
Copy should answer the audience’s questions clearly and match search intent. Search terms help define a topic. They cannot replace a clear structure or verifiable claims.
We need information about your offer, audience and positioning, plus existing copy and brand guidelines. Your specialists provide product details, figures and approvals. Open questions go into the brief.
Key factors are the number of pages, research, formats and review work. Editing differs from developing a new message architecture. We define the tasks together before preparing a proposal.
Let’s discuss your project.
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