SIHOT

Guiding principle

Bringing digital hospitality solutions to life – clear user guidance, a distinctive brand identity and compelling presentation for hoteliers and guests.

Solution

To begin with, a comprehensive UI/UX audit was carried out to gain a precise understanding of user needs and requirements and to tailor the information architecture specifically to these. Based on these findings, a brand refresh was carried out, making the visual identity appear more consistent and modern without the need for a complete relaunch.

The storytelling was redeveloped based on specific use cases to communicate the wide-ranging benefits of the SIHOT solution in a clear and practical way. Motion design elements and interactive illustrations make even complex software processes intuitive to experience and reduce the perceived complexity.

Implementation based on a headless WordPress architecture ensures that content can be managed flexibly, scaled internationally and delivered with high performance. The result is a digital brand presence that communicates clear product benefits, provides guidance to decision-makers and users, and measurably improves the user experience.

Project overview

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