The fixed-fee model is our traditional project model – with a clearly defined scope, fixed quotations and transparent prices.

All services, timelines and deliverables are precisely defined in advance. The result: maximum certainty in terms of budget and planning, whilst ensuring a high standard of execution. This model is particularly ideal for established brands where clear objectives, processes and decision-making structures are in place.

The fixed-fee model is the The most commonly chosen approach for established brands.

Companies with an established market position, clear budgets and defined requirements benefit from the structured project approach: a clear scope of work, fixed prices and focused delivery by a dedicated team.

Strategy, design and implementation are all interlinked – without any long-term commitment, but with the aim of creating a measurable impact.

Our fixed-fee projects start from a clearly defined minimum scope – depending on the objectives, complexity and mix of channels.

Typical projects range from budgets ranging from five to the mid-six figures. These include, amongst other things, brand strategy, visual and verbal identity, web and e-commerce implementations, as well as accompanying content and growth modules.

The price is always determined by the scope – not the other way round. This is how we ensure that quality, focus and reliability remain at a level that enables sustainable impact.

Together, we define a clear scope of work – typically in the areas of branding, web design, content creation and growth marketing. The value of these services is determined and remunerated in the form of shares in the company or a share of the turnover.

This means:

Instead of a traditional payment, we invest in your brand alongside you – with tangible services, expertise and commitment. This leaves your capital free for operational growth initiatives such as performance marketing, sales or product development.

We base our approach on a transparent pre-money valuation.

Explained simply:

The scope of services is valued at €100,000. If the company valuation is €2 million, this represents a 5 per cent equity stake.

Alternatively, or in addition, variable models such as revenue-sharing arrangements may be agreed (e.g. 10 per cent of monthly e-commerce revenue once the revenue threshold of 100k has been reached). All models are agreed upon jointly – with a focus on fairness and sustainability.

This model covers all the services and packages in our range of services. These include services and packages from:

Branding, web design, content creation, growth marketing

The scope is defined jointly during the scoping workshop and is often combined. See Brand Alchemy™.

Yes – that is a key component of the Evergreen model.

We do not see ourselves as external service providers, but as active partners with an entrepreneurial mindset. Depending on the agreement, we remain strategically involved: as a sparring partner, as a board adviser or through a fixed strategic retainer tailored to the investment. In this way, we ensure that the brand continues to scale and is managed consistently even after launch.

‘Hybrid’ means that part of the scope is paid for in the traditional way, whilst the other part is covered through a profit-sharing or revenue-sharing model. This reduces your capital requirements whilst at the same time safeguarding our ongoing ability to deliver as an agency. In this way, we combine predictability with a strategic partnership – an ideal model for brands that want to grow dynamically over the long term.