Zum Inhalt springen

We are the best agency in Germany. Officially.

Advertising agency for Düsseldorf

pechschwarz® is your advertising agency for Düsseldorf and NRW: branding, web design, SEO and campaigns from a single team. Awarded 1st place at the German Web Awards 2026, with offices in Düsseldorf and Wuppertal.

Results that count

Outstanding advertising agency from NRW

Brands

From hidden champion to global player.

102+

Ranking

1st place at the German Web Awards 2026.

Nr. 1

Rating

Average rating from our clients.

4,77

Reviews

Customer reviews on ProvenExpert.

432

Branding & positioning

Brand strategy, corporate design and clear messages that increase your awareness and bring brand, website and sales into alignment.

SEO growth

More rankings, more clicks, more inquiries from Düsseldorf. With technology, content and local SEO.

Smartphone mit KI-Suchergebnis auf einem Sessel

AI visibility

With GEO, your brand becomes the answer in ChatGPT, Perplexity and Google’s AI overviews.

Laptop mit Landingpage auf einem gelben Sessel

Qualified inquiries

Google Ads and landing pages that generate inquiries and purchases instead of mere clicks.

Standbild aus einem Cimco Kampagnenfilm

More brand awareness

Campaign and image films that make your brand known. For website, social ads and trade fairs.

Laptop mit Corporate Website auf einem grünen Sessel

Websites that sell

Corporate websites with clear structure, precise messaging and conversion optimization. Headless with Storyblok, fast and self-maintainable.

Free check

How good is your presence in Düsseldorf really?

We review brand and website for clarity, loading time, visibility on Google and conversion. In the free check we show concretely where potential lies and which steps are worthwhile first.

Kostenloser Marken- und Website-Check für Unternehmen in Düsseldorf

Advertising agency Düsseldorf

pechschwarz® is a multidisciplinary advertising agency for Düsseldorf, awarded 1st place at the German Web Awards.

Team

PMDesignEntwicklungMarketing
26+

Strategy, design, development and marketing under one roof in Wuppertal.

Experience

9+

Over ten years of brands and websites for mid-sized companies and corporations in NRW.

Awards

GDAGWAWebstarGrimmeDA
17+

At seven independent award programs.

What an advertising agency must deliver today

An advertising agency develops more than ads: it sharpens positioning, designs brand and website and ensures with SEO, GEO and campaigns that your offering is found in Düsseldorf. What matters is that strategy, design and marketing work together. We start by defining whom you want to reach and which enquiries or sales your presence should support.

How to recognize a good advertising agency

Pay attention to real references from your industry, independent awards and a permanent team instead of a freelancer network. Ask who implements strategy, design and technology and how success is measured. A good agency answers that before the first proposal. Also ask what you will receive at each project stage and how approvals, budgets and support after launch are handled. This lets you compare proposals by their actual scope.

Das pechschwarz Team feiert Platz 1 bei den German Web Awards 2026
Advertising, digital or branding agency?

Advertising agencies come from campaigns, digital agencies from websites, branding agencies from strategy and design. Most companies in Düsseldorf need all of these. We combine the three disciplines in one team so you don’t have to coordinate between service providers. The starting point depends on your challenge: unclear positioning calls for strategy, while a difficult-to-use website needs a better user experience. In our first conversation, we work with you to decide what will help most. More on this: What is a digital agency?.

Teammitglied von pechschwarz mit Award-Logos German Design Award, German Web Awards und German Brand Award

Why us

Reasons for our advertising agency

One team, one system

Strategy, design, development and content work together. No breaks between brand and website.

Dedicated contacts

From the first idea to after the launch: a fixed team that truly knows your company.

On site in 30 minutes

From Wuppertal via the A46 quickly to Düsseldorf. Workshops at your place, at ours or remote.

Technology that grows with you

Headless websites with Storyblok and Contentful: fast, secure and self-maintainable.

Experience with B2B

We make complex products understandable, from tool manufacturers to financial brands.

Clear prices

Fixed fee with a defined scope of services. You know what your project costs before it starts.

Services

Our services for Düsseldorf

We sharpen your positioning and make it visible: with brand strategy, corporate design and clear messages for the Düsseldorf market. The result is a brand system with guidelines and brand portal that your team can apply independently in everyday work.

More on this: Branding Düsseldorf

We examine how your brand is currently perceived by customers, applicants and partners. Interviews, competitor comparison and a look at all touchpoints show where the brand gains trust and where it loses customers. You get clear priorities instead of a long list of deficiencies.

Positioning, target groups and brand promise: together we define what your brand stands for and what sets it apart from the competition in Düsseldorf. From this we create messages that sales, website and campaigns can all use equally.

Logo, colors, typography, visual language and layout principles as a flexible system. We design it so that it works equally well on the website, in presentations, at trade fair stands and on social media, and so your team can use it without an agency.

Names for companies, products and services that stick and fit the strategy. We develop variants, check them for language, domains and impact, and prepare the legal review by your trademark attorneys.

An employer brand that appeals to the right talents. We translate your culture into a clear promise and make it visible on the careers page, in job ads and in recruiting campaigns so you can prevail in the competition for skilled workers in Düsseldorf.

Guidelines, templates, logos and images in one place. Your team and your partners can always find the right files and use the brand consistently, from letterhead to trade fair wall.

Corporate websites, platforms and shops with headless CMS such as Storyblok. Strategy, UX/UI design and development come from one team. We factor in loading time, SEO and conversion right from the start so that your website generates inquiries.

More about this: Web design Düsseldorf

We plan structure, content and user guidance before the first layout is created. Sitemap, wireframes and clickable prototypes show early on whether visitors quickly find what they are looking for and take the next step toward inquiry.

An interface that carries your brand and works clearly, quickly and accessibly on every device. We design representative pages with real content and a component system with which new pages can later be created without design breaks.

Websites with Storyblok or Contentful: fast, secure and maintainable by your own team. Headless separates content from technology, so pages load faster, content can be delivered in multiple languages and interfaces can be integrated cleanly.

We migrate content and rankings cleanly. This includes inventory, URL mapping, redirects, indexation checks and monitoring after go-live so that your visibility survives the relaunch.

Shops with Shopify or headless commerce that present products clearly and make purchases easy. As with skapetze®, we connect brand presence, product data and checkout into a seamless shopping experience.

Websites according to WCAG and the German Accessibility Enhancement Act, so that all people can use your content. We check contrasts, keyboard operation, structure and alternative texts and implement the requirements already in the design phase.

We make sure you are found in Düsseldorf: on Google, in Google Maps and in AI answers like ChatGPT or Perplexity. With technical optimization, structured content and local SEO for your locations.

More about this: SEO Düsseldorf

We analyze technology, content, backlinks and competition in Düsseldorf and show which measures will have an impact first. You receive a prioritized roadmap with effort and expected effect.

Loading time, Core Web Vitals, indexing, structured data and clean information architecture form the basis for good rankings. We fix technical obstacles directly in the CMS or together with your development team.

Optimization of Google Business Profile, location pages, listings and reviews. This way you are found for searches like "near me" and in Google Maps for Düsseldorf and NRW.

Topics and content that answer your customers’ real questions. We research search queries, plan content clusters and write pages that position you as experts and trigger inquiries.

Content and signals so that your brand is mentioned in ChatGPT, Perplexity and Google’s AI overviews. We check how AI systems describe you today and reinforce facts, sources and mentions that they pick up.

Understandable reports on rankings, traffic, AI visibility and inquiries. Every month you see what your investment delivers and which steps come next.

Campaigns that generate qualified inquiries instead of just clicks. We plan search ads with a regional focus on Düsseldorf and NRW, build matching landing pages and track every inquiry cleanly.

More about this: Google Ads Düsseldorf

Account structure, budgets and bidding strategies, built around qualified inquiries instead of mere clicks. We first review existing accounts and keep what works.

Search terms with purchase intent, targeted regionally at Düsseldorf and NRW. Negative keywords and clear ad groups prevent wasted spend and keep cost per inquiry low.

Pages that match the ad, answer questions and lead visitors to inquire or buy. We design and continuously test landing pages, because this is where the outcome of a click is decided.

Clean measurement of forms, calls and purchases, set up in compliance with data protection using Consent Mode. Only with reliable data can the budget be steered to where it has impact.

We reach visitors again who informed themselves but have not yet inquired, via Google, YouTube and the Display Network, with messages tailored to the page they visited.

Regular analysis of ads, keywords, audiences and budgets. You receive understandable reports and concrete recommendations instead of mere columns of numbers.

Image films, product films and social clips that show what your brand stands for. We shoot at your location, in production or at the trade fair in Düsseldorf and deliver formats for website, social and sales.

More about this: Film Düsseldorf

A film that shows who you are, what you stand for and why customers can trust you. From concept and script to shooting at your location and editing in multiple formats.

Complex products explained in motion, with live action, 3D or animation. For website, sales and trade fairs, so that customers understand in seconds what makes your product better.

Real insights into your team and your work that appeal to the right applicants. We film with your employees instead of actors, which feels credible and sticks in people’s minds.

Films for trade fair stand, presentations and follow-up, for example for drupa, MEDICA, boot or interpack. Short loops attract visitors, longer versions support the sales conversation.

Short formats for LinkedIn, Instagram, TikTok and ads that capture attention within seconds. We produce variations for different channels and test which perform best.

Animations and explanatory graphics that make processes, data and figures easy to understand. Ideal for products that cannot be filmed and for content that needs quick updates.

All services

Additional services in Düsseldorf

Brand strategy

Brand identity

Brand rollout

Brand growth

Employer branding

UX, UI & design

E-commerce

Platforms

APIs & automation

Content creation

Motion design

3D & CGI

Photography

Digital marketing

Ad creatives

GEO

Social ads

Copywriting

Düsseldorf in figures

What the location means for your brand. Reference years and sources accompany each figure.

658,245 inhabitants

As of the end of 2024. A large market right on your doorstep.

Around 38,000 companies

The city reported this number of companies in 2023. A diverse market where clear positioning helps people choose.

Almost twice the start-up rate

59.6 start-ups per 10,000 employed people versus 30.8 in NRW, 2017–2020. New brands need clear positioning.

88% services

Share of employees subject to social insurance contributions in 2021. When selling services, their value needs to be clear.

387 Japanese companies

61% of recorded Japanese company locations in NRW, as of October 2023. International customers benefit from multilingual websites.

30 minutes from us

From our studio in Wuppertal via the A46. We are happy to hold workshops on your premises.

Our awards

More than 20 awards in seven independent programs. Most recently 1st place at the German Web Awards 2026.

German Web Award 2026 · 1st place
German Web Award 2026 · Platz 1
German Web Award 2025 · 6th place
German Web Award 2025 · Platz 6
German Web Award 2022 to 2024
German Web Award 2022 bis 2024
German Design Award 2026
German Design Award 2026
German Design Award 2024
German Design Award 2024
German Brand Award 2024 Winner
German Brand Award 2024 Winner
Webstar Award 2023 to 2025
Webstar Award 2023 bis 2025
German Agency Award 2023 & 2025
Dt. Agenturpreis 2023 & 2025
W3 Award 2025 Gold & Silver
W3 Award 2025 Gold & Silber
Grimme Online Award 2023
Grimme Online Award 2023

»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«

Guido HuberCEO, skapetze®

Ready for impact?

Tell us what you’re planning. We’ll show you the right next step.

Ready for impact?

Tell us what you’re planning. We’ll show you the right next step.

Location Düsseldorf

Advertising in Düsseldorf needs more than volume.

Düsseldorf is the state capital, a trade fair city and one of Germany’s most important advertising locations. For drupa, boot and MEDICA, the world comes to the city; around the Kö and Media Harbor you’ll find corporations, law firms and fashion labels.

Here, the winner is not the one who is the loudest, but the one who is the clearest. That’s what we work on, for example for Hitachi in Düsseldorf, Makita in Ratingen and MARTOR in Solingen.

Medienhafen Düsseldorf mit Rheinturm und Gehry-Bauten im Abendlicht

Industries we love

Düsseldorf is diverse. We work particularly often with these industries, from positioning through to the website.

Makita Kampagnenmotiv Raw Power Zero Limits in einer Lagerhalle

Industry & tools

For manufacturers like Makita, Stahlwille and MARTOR, we make technical products understandable and desirable.

Sauren Broschüren-Kollektion zeigt Jahresbericht, Fondsprospekte und Multi-Asset-Fonds Materialien auf blauem Hintergrund.

Finance & consulting

Here, trust is everything. For Sauren, we have further developed an established fund brand in a clear and modern way.

Metalshub Plattform

B2B tech & SaaS

Complex platforms like Metalshub need brands and websites that explain the benefits in seconds.

Laptop mit Skapetze-Website zeigt Inspirationen zum Verlieben mit Wohnzimmer- und Schlafzimmerbildern

Retail & e-commerce

Shops that sell, like for skapetze®: brand presence and Shopify Plus from a single source.

INODEQ® Online-Konfigurator für Lamellendächer auf einem Bildschirm

Architecture & design

Design has to be experienced. For INODEQ® our 3D worlds and configurator make louvered roofs tangible.

Comparison

Why pechschwarz?

pechschwarz®

An award-winning team for brand, web and marketing.

Other agencies

Often specialized in one discipline. Brand, website and marketing come from different service providers.

Know-how Strategy, design, technology Usually only one discipline
Resources Permanent team of 30 people Changing freelancers
Awards 1st place German Web Awards Rarely independently proven
Contact person Fixed contact persons Changing contacts
Profitability Fixed budget per phase Subsequent additions and extra costs
Growth Sustainable performance Short-term measures
Strategy Strategic support Unclear priorities

Our process

How our advertising agency works with you

From the first workshop to launch: one dedicated team, clear communication and shared goals. You know what comes next.

1

Workshop & brief

We get to know your business, customers and goals – at your premises in Düsseldorf or remotely. Together, we develop the project brief.

2

Strategy & concept

We refine positioning, audiences and messages, then develop the direction for your brand identity, website or campaign.

3

Design & content

Design, copy and imagery bring your brand to life. You review concepts and prototypes to agree the direction before production.

4

Delivery & quality

We deliver the agreed applications. Together, we review content, functionality and technical quality before approval.

5

Launch & optimisation

We support the launch and hand everything over to your team. We evaluate results against agreed goals and plan the next steps.


Locations

Advertising agency near you

Wuppertal
Cologne
Dortmund
Essen
Bochum
Bonn
Münster
Bielefeld
All locations
Wuppertaler Schwebebahn über der Wupper
Kölner Dom und Hohenzollernbrücke
Dortmunder U im Abendlicht
Zeche Zollverein in Essen
Deutsches Bergbau-Museum Bochum
Bonner Rheinufer mit Post Tower
Prinzipalmarkt in Münster
Sparrenburg über Bielefeld
Der Rhein in Nordrhein-Westfalen aus der Luft

Advertising agency for companies in Düsseldorf

When choosing your advertising agency, what counts is whether it understands your next business challenge. For companies in Düsseldorf, we therefore first check whom you want to reach and what your presence has to achieve.

Your offering has to convince before the first meeting.

Your service is convincing in conversation, but is too rarely understood online. For consulting, technology or other offerings that require explanation, this perspective is worthwhile. We check what prospects need to know before making an inquiry: scope of services, approach, suitable applications and proven results. From this we create content for website, presentations and sales. Bring us an offering that you often have to explain. This allows us to concretely check where your communication leaves questions unanswered.

The connection between web design and content creation turns these questions into a comprehensible path through your offering.

Trade fair contacts need a next step.

If you are exhibiting at a trade fair in Düsseldorf, communication starts before the first conversation at the booth. Which visitors should find you? Which offering is the focus? And where do you lead prospects afterwards? We plan the connection between invitation, campaign, presentation and website. A suitable landing page provides the content addressed and enables a concrete inquiry. Contact persons and forwarding of contacts belong in the same planning. This way, the process doesn’t end with the contact you collected.

Reaching new markets from Düsseldorf.

Your company’s location does not determine where your customers buy. If you want to grow beyond Düsseldorf and the surrounding region, your communication has to take those markets into account. We examine target groups, search behavior, language and offerings before creating additional pages or campaigns. In doing so, a different line of argument can be more important than another translation. What matters is which market is relevant and what customers there need for their decision.

Branding creates the shared foundation for this. Digital marketing aligns search content and campaigns with demand in each specific market.

A new agency doesn’t have to redo everything from scratch.

An agency change should ease the burden on your team, not create additional construction sites. That’s why we record existing content, access data, systems and ongoing campaigns before taking over. We agree on which work remains in-house and which tasks we take on. Effective content and proven results keep their value. We make the effort required for changes transparent in advance. To get started, one specific task is enough – something that is currently being postponed or requires too many rounds of coordination.

FAQ

Frequently asked questions about the advertising agency in Düsseldorf

Yes. In addition to our studio in Wuppertal, our team also works in Düsseldorf, at Am Hackenbruch 19. We prefer to hold workshops and meetings at your location, in our studio in Wuppertal or remotely, depending on what suits the task.

That depends on the task and scope. Branding projects with us generally start at 15,000 euros, clearly defined website projects between 20,000 and 30,000 euros. Larger relaunches usually begin at around 100,000 euros. All amounts are net prices and serve as an orientation; we define the exact scope in the proposal.

Primarily industry and tools, finance and consulting, B2B tech and SaaS, retail and e-commerce, as well as architecture and design. What our clients usually have in common is an offering that needs explanation and should become clearer.

Yes. A corporate design, a website relaunch, SEO optimization or an image film can be a standalone project. In the first conversation we clarify which foundations are already in place.

Yes. We factor SEO and GEO into the conception of a website from the outset and, if desired, manage ongoing optimization as well as Google Ads campaigns with a regional focus on Düsseldorf and North Rhine-Westphalia.

In five steps: workshop & briefing, strategy & concept, design & content, implementation & quality, and launch & optimisation. Each phase ends with concrete results that inform your decisions.

Because you get an outstanding team that combines branding, web design and marketing, instead of having to coordinate multiple service providers. And because we can be with you quickly: from our office in Düsseldorf or in around 30 minutes from Wuppertal.

Let’s talk about your project in Düsseldorf.

By submitting I confirm that I have read the privacy policy and agree to the processing of my data to handle this enquiry.