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Digital agency in Wuppertal. Connecting data and websites.
Products, languages and systems need to work together to turn information into a clear digital offering. We plan and develop websites and platforms with suitable data structures and integrations. Based in Wuppertal, we focus on the people maintaining content and selecting products.
Award-winning work. Reviewed against real tasks.
pechschwarz® was named Agency of the Year at the German Web Awards 2026. The organiser assesses design, expertise and references. This recognition concerns agency work, not a guaranteed result for every project.
Your digital project needs experience that fits its task. We review data sources, editorial workflows and technical dependencies with you. The systems that need connecting follow the agreed requirements.
What we offer
From product knowledge to a digital application
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Make selection understandable
User journeys organise information around applications and decisions.
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Build maintainable content
Editorial models distinguish product data from explanatory content.
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Connect campaigns precisely
Focused entry pages use the relevant product information.
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Open up product ranges
Filters, search and services follow a clear information structure.
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Define data flows
Agree source systems, handovers and responsibilities together.
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Connect commerce thoughtfully
Plan commerce features around the range and its processes.
Projects demonstrating connected digital offerings
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Recognition for design and delivery
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Plan data and usage together
A product portal has business and technical dependencies. We identify them early so content, interfaces and systems do not meet for the first time just before launch.
Understand existing data
We review product groups, attributes, media and languages with your team. Duplicates and unclear ownership become explicit tasks, not issues hidden behind a new frontend.
Choose user tasks
What information leads to the right variant, download or contact? We prioritise these situations rather than turning internal data fields directly into navigation.
Design the content model
We distinguish structured product data from editorial explanations. Relationships, translations and approvals inform CMS and maintenance requirements.
Agree integrations
Data sources, transfer methods and updates are agreed with responsible contacts. Missing information and error handling belong in the technical specification.
Test with real products
Prototypes and implementation are checked using actual product families. Incomplete content, long names and mobile views form part of the agreed test scope.
Hand over maintenance and expansion
We clarify who will own data and content. New ranges, languages and features receive an agreed scope rather than becoming an implied ongoing commitment.
Your digital agency in Wuppertal. Turning product data, content and technology into an offering people understand and teams can maintain.
A large product range alone does not make a useful platform. People need to understand differences, find relevant information and choose their next step. Editors need a structure that does not require every new piece of content to start from scratch.
As a Wuppertal digital agency, pechschwarz® brings these perspectives together. Strategy, UX, design and development share the same discussion, with data models and integrations planned around usage. Existing systems are considered, not automatically replaced.
Our office is at Max-Planck-Straße 19. We organise workshops and technical discussions with your responsible contacts. The right scope may begin with a product family or a defined portal area; a complete system change is not a predetermined outcome.
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What a product platform needs for everyday use
A model for related content
Products, applications and downloads need understandable relationships.
Clear data sources
We agree where each important item of information is maintained.
Language ownership
Translation, approval and updates need to be planned together.
Selection without jargon barriers
Labels and filters are reviewed from users' perspectives.
Plan for exceptions
Missing media or data belongs in planning alongside the ideal scenario.
Expansion with clear boundaries
Additional products and features are prioritised and explicitly agreed.
Other services
Specialist services for your digital architecture
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Project enquiry
Where is the gap between your data and digital offering?
- Discuss existing systems and content
- Define the next useful scope
Review your setup and options together
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Knowledge for your next system decisions
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»Pechschwarz vereint, was selten zusammenfindet: Markenstrategie, gestalterische Exzellenz und technische Perfektion. Gemeinsam haben wir MARTOR in die digitale Welt überführt – und eine Brand Experience geschaffen, die hält, was die Marke verspricht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
Digital agency in Wuppertal: product information as a connected task
A product may have multiple variants, languages and applications. If the website and internal maintenance represent these relationships differently, coordination is needed. We clarify the business structure before translating it into interfaces and integrations.
Define the source of information
Product names, technical attributes, images and explanations do not have to originate in the same system. What matters is which source governs each item and how changes are passed on. These rules are agreed with responsible contacts.
Do not turn data into unreadable navigation
Internal classifications help organise information but are not automatically the language of customers. We review terminology, filters and relationships against actual selection tasks. User journeys and data models develop together without being treated as identical.
Treat multilingual content as a maintenance task
A new language field does not create a translation workflow. Ownership and rules for missing or outdated content are needed. Together we determine which data is shared and which market-specific content requires its own approval.
Test scope using real sample data
Selected products can reveal business exceptions and technical limitations early. These may inform requirements for further ranges. A useful pilot depends on the existing setup; it is not a blanket promise of a quick or complete rebuild.
Is visual design your main priority? Explore our service for web design in Wuppertal.
Is positioning and messaging the first task? Explore brand and communication in Wuppertal.
Your CMS should follow content and workflows
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Archives
Modular headless CMS for structured content systems. Suitable for growing platforms with a clear architecture and flexible front-ends.
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Questions about product platforms and our digital agency
Our office is at Max-Planck-Straße 19, 42277 Wuppertal. The relevant disciplines work together here. We plan useful on-site workshops and remote discussions around the task and participants.
No. We first review existing data, systems and responsibilities with you. Sometimes structure or clear handovers are the main missing pieces. Whether a PIM is introduced, retained or connected differently follows from that review.
If visual design and user journeys are the main changes, a web design focus may fit. If product data, languages or connected systems determine scope, the data model and architecture also need planning. These tasks complement each other but are not identical.
That depends on your requirements. A scoped start with selected product families may be useful if data, user journeys and technical dependencies allow it. The transition period and remaining content must be explicitly planned.
We clarify which information is shared internationally and which content differs by market. Translations need owners, approvals and update rules. Editors and developers plan the language structure together.
Sample products, existing pages, an overview of the systems involved and known maintenance issues are helpful. With business and technical contacts we prioritise a testable scope. We do not make blanket time or savings promises.
No. Planning and delivery cover explicitly agreed services and integrations. Operations, support, data maintenance and extra features are scoped separately. Responsibilities remain clear across your system partners.
Let's bring your product data and user tasks together.
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