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pechschwarz® took first place overall at the 2026 German Web Awards. With 9.3 out of 10 points, the agency topped a field of more than 2,700 agencies and was named Agency of the Year.
pechschwarz® is a multidisciplinary brand and digital agency specialising in branding and web design. We take brands from positioning and identity through to websites, content, search and digital marketing. Strategists, designers, developers, content producers and search specialists work together from the start, so decisions about an organisation’s brand also shape how people find and use its website. Explore our services.
The field and judging at the 2026 German Web Awards
The published ranking lists 94 winners, ranging from independent web designers to agencies with teams across several locations. Silberpuls came second and Friendventure third. pechschwarz® placed sixth in 2025. Official 2026 ranking · German Web Awards methodology.
The competition evaluates design, expertise and client references across 531 criteria. pechschwarz® scored 9.3 out of 10 for design, 9.3 for expertise and 9.2 for client satisfaction.
Sauren wins Project of the Year
Sauren, a Cologne-based fund manager, wanted to sharpen its positioning and make complex information easier to find and understand. We developed the brand strategy, corporate design and a digital design system. The website combines editorial content and original photography with real-time fund data. A headless CMS keeps editorial work separate from the front end, so both can be developed independently. The relaunch was the highest-rated individual project at the 2026 German Web Awards. Explore the Sauren relaunch.
MARTOR turns a product catalogue into a B2B platform
The MARTOR website serves buyers, distributors and safety teams with different needs. They can browse by product range, application or safety requirement. Around 250 product pages bring together technical information, comparisons and interactive 3D views. Integrations connect the product information system, digital assets and CRM to a headless CMS. The platform won Gold in the Web and Mobile category at the 2026 German Brand Award. Explore the MARTOR platform · German Brand Award project entry.
What we deliver across a website relaunch
We start with the brand, business goals and the tasks people need to complete on the website. These inform the site map, user journeys and content priorities. We create wireframes and prototypes to test those journeys, then develop a design system and produce the text, photography, video or interactive content the site calls for.
We build the front end and select a CMS around the editorial team’s day-to-day work. Where headless makes sense, we model reusable content and use APIs to connect product data, media or CRM. A product team can maintain specifications in its product information system while editors develop use cases in the CMS. Both can appear on the same page. We plan roles, previews and translations alongside those integrations.
Before launch, we check navigation, forms, page performance and the agreed accessibility requirements. We map old URLs to their new destinations, test redirects and review indexing. After launch, we assess the agreed measures, such as enquiries, downloads or product comparisons, and use the results to plan improvements.
Planning SEO and GEO from the start
We use existing search data and links to decide which pages to retain, consolidate or improve. Search visibility depends on accessible content, a clear site structure and useful information. For generative engine optimisation, we also document how the brand appears in AI answers to relevant customer questions and which sources are cited. We use those findings to make service pages and project evidence clearer, then repeat the checks over time. Explore our web design services.
Press contact · Amina Spicanin, pechschwarz® · hello@pechschwarz.com · +49 202 25855300
Published press releases
Wuppertal Economic Development · First place for pechschwarz®
Handelsblatt · Company profile featuring the 2025 award result
Mindverse · Winners and design trends at the 2026 German Web Awards
businessportal24 · pechschwarz® wins Agency of the Year (German)
fair-NEWS · Press release on the first-place finish (German)
presseverteiler.me · Agency of the Year press release (German)
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Digital experiences are not created by the user interface alone. We combine strategy, UX, design and technology to create websites that bring brands to life, guide users and deliver measurable results in terms of more leads and revenue.
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