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Framer brings your brand to an editable website.
Framer connects design, interaction and CMS content. We plan a usable system for your website and editorial team.
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What we offer
Framer: content, design and technology.
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Design system
Components, type and colours give your pages a recognisable shared structure.
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CMS collections
Content gets suitable fields and templates so new entries grow in an organised way.
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Landing pages
Campaign pages connect message, content and a clear next step.
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Motion
Animations guide attention and support usability.
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SEO & tech
We review structure, metadata and loading behaviour as foundations for an accessible website.
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Handover & maintenance
We explain the site structure, editorial tasks and the limits of self-service editing.
Reasons to choose our Framer agency
Conversion through interaction
Micro-interactions, motion and clear user guidance are created directly within the design system. The result: websites that not only look good, but also provide measurably better guidance.
Lightning-fast performance
We review loading times, media and page structure in Framer. Rankings and enquiries also depend on content, demand and competition.
SEO built directly into the system
Meta data, structured content, a clear hierarchy and performance are not add-ons, but an integral part of the architecture. This is how organic visibility is achieved without technical detours.
Growth-ready setup
Tracking, analytics, A/B testing and CRM integrations can be seamlessly integrated. The website becomes an active growth channel, rather than just a digital brochure.
Faster time to market
New pages, campaigns or landing pages can be created in days rather than weeks. Ideas can be tested whilst the market is still receptive.
Modular CMS
Structured content, reusable components and clear rules. Marketing teams remain able to act – without relying on developers.
Projects by our Framer agency
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Framer with a clear structure.
We build Framer websites as a design system – not as a template. This results in digital brand presences that perform well, grow and remain easy to manage internally.
UX First
Design, interaction and user guidance are created directly within the final system. No static layout – just an immersive experience right from the start.
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Editor-friendly
Content can be managed intuitively – without disrupting the layout. Marketing teams remain agile and independent.
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Scalable design system
Typography, colours and components are clearly defined. New content fits in seamlessly – without disrupting the overall look.
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Our approach: Brand Alchemy™
With Brand Alchemy™, we bring clarity to brands and users. We combine strategy, creation, experience and scaling into a system that can be launched quickly in Framer. The result is a website that showcases who you are and generates enquiries.
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Award-winning brand work
pechschwarz® is listed on the German Web Awards 2025 A-List. The award recognises our agency work. It is not a ranking for a specific CMS.
Framer with a clear site structure
Framer connects design, components and CMS content. Reusable building blocks support maintenance. We assess additional features and integrations against their effort and the platform’s limits.
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Framer Services
We develop strategies for Framer websites that bring clarity, put user needs at the centre and help brands grow in the digital space. Our approach combines analytical precision, technical expertise and creative thinking. Every step refines the message, structure and priorities so that the experience generates relevance, provides guidance and delivers measurable results.
We analyse existing digital ecosystems to accurately identify their performance, usability and technical potential.
Our analysis of benchmarks and trends provides the strategic basis for identifying opportunities for digital differentiation.
Through direct dialogue with users, we gain a deep understanding of their needs and use this to derive uncompromisingly user-centred requirements.
We define measurable objectives and a clear scope in order to create a product vision that serves as a guiding principle for the entire project.
This results in logical and intuitive navigation structures that make complex content easily accessible.
In collaborative sessions, we work together to refine priorities and develop a roadmap that provides strategic clarity for everyone involved.
We create UX, UI and design for Framer websites that are functionally compelling, visually precise and bring brands to life. Our process combines user needs with a clear hierarchy, seamless interaction and a high standard of brand consistency. This results in interfaces that guide users intuitively, build trust and drive conversions.
We turn ideas into clickable prototypes that allow concepts to be tested at an early stage and provide a sound basis for decision-making.
Clear guidelines for usability and visual consistency will be defined to ensure a seamless and intuitive user experience.
Our graphic systems combine typography, colour schemes, motion, iconography and modular components. They enable flexible brand management whilst remaining uncompromisingly consistent.
We design interfaces that, through intelligent interactions, not only provide clarity but also offer genuine added value to the user.
We design and develop digital experiences that are accessible to all users and regard inclusion as an integral part of the process.
We develop Framer websites that bring brands to life digitally – strategically sound, visually precise and launched quickly. We combine design, structure and flawless implementation to create an experience that guides users and builds trust. The result: websites that boost enquiries and support growth.
We design and develop digital platforms that combine well-thought-out architecture with an excellent user experience.
Our scalable architectures help international brands to deliver their content in a way that is consistent globally yet relevant locally.
We develop digital touchpoints that convey an authentic employer brand, thereby attracting the right talent.
We make performance visible and translate data into clear decisions. Our approach combines accurate tracking, a focus on KPIs and consistent optimisation of the user journey. This enables us to identify growth drivers, eliminate friction and improve Framer websites in a measurable, efficient and transparent way that delivers tangible results.
We use artificial intelligence for content automation, personalisation and conversational interfaces to revolutionise the user experience.
By implementing Google Analytics, Matomo or bespoke dashboards, we create a reliable data foundation for strategic decision-making.
We systematically test hypotheses and continuously optimise our approach in order to increase conversion rates based on facts.
Performance & Security: By optimising the Core Web Vitals and implementing the highest security standards, we ensure fast, secure and trustworthy digital experiences.
We implement and optimise tools such as Google Analytics and Matomo to create a reliable data foundation for strategic decision-making.
By analysing user journeys, we identify and remove specific barriers in order to optimise the user experience.
We transform complex data into clear reports and dashboards that provide actionable insights.
We use AI and machine learning to predict future trends and behaviours and to enable proactive strategies.
Framer 4D Process
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Clarity before design
We refine the target audience, the offering and the message. We highlight what works and what stands in the way.
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Structure meets attitude
We develop information architecture, user flows and a clear site structure. Everything follows the brand’s logic and leads to the next step.
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An expression of strong brands
We build design systems, components and user interfaces to create a consistent experience. Responsive, precise, and free from unnecessary embellishments.
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Ready to go live
We’ll go live with a clean setup: tracking, SEO basics and performance checks. After that, we’ll keep refining things until the website delivers.
Awards we have recently won
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
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Project enquiry
Let’s plan your Framer project.
Talk to our team
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»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Let’s discuss your Framer project.
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Learn web design
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Questions & Answers for Framer websites
Framer websites are interactive, visual websites that we design, build and launch directly within the Framer system. You won’t receive a static PSD design, but a finished, fast-loading website with CMS options and easy maintenance.
Framer combines design, layout and publishing in a single step: no code handover phase, no long developer queues. This means: faster go-live, less friction and a greater focus on user experience and conversion.
That depends on the scope and objectives, but by using Framer workflows, we significantly reduce the number of iterations and the time to launch. Following the strategy and design phases, a fully functional version can be ready in weeks, not months.
Framer offers a built-in CMS and an intuitive interface. You can edit content, images or pages yourself, without needing a developer. We provide documentation and a short onboarding session to help you get started.
Framer saves time and therefore money, as design, prototyping and development all take place within a single tool. The actual costs depend on the scope of the project, custom features and integrations. We provide a clear price range following the discovery call.
SEO is important, and we take it into account right from the start. Framer enables a clean HTML structure, meta tags, fast-loading pages and the basics for visibility. From a technical perspective, Framer is in no way inferior to traditional web design in this respect.
Yes. Framer is ideal for campaign landing pages: quick to go live, high design fidelity, clear conversion elements and easy to iterate.
If you need complex web apps, backend data logic or deeply integrated APIs, Framer isn’t the right tool. Framer is ideal for websites, CMS-driven content, campaigns and brand-first experiences.
Framer integrates seamlessly with popular analytics tools: Google Analytics, Tag Manager or custom tracking. We set this up technically sound and measure what matters.
Framer is modular: components, styles and the CMS can be scaled up. You can add new pages, new flows and new integrations without breaking the core.