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Webflow connects your design and content.
Webflow connects visual development with CMS content. We structure components and collections around your team’s work.
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What we offer
Webflow: content, design and technology.
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Design system
Components, type and colours give your pages a recognisable shared structure.
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CMS collections
Content gets suitable fields and templates so new entries grow in an organised way.
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Landing pages
Campaign pages connect message, content and a clear next step.
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Motion
Animations guide attention and support usability.
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SEO & tech
We review structure, metadata and loading behaviour as foundations for an accessible website.
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Handover & maintenance
We explain the site structure, editorial tasks and the limits of self-service editing.
Reasons to choose our Webflow agency
Visual Development
Design and implementation take place within the same system. Whatever is designed goes straight into production.
Marketing autonomy
Teams can create pages and content themselves. Without a development backlog or external dependencies.
Clean code output
Webflow generates structured code and high-performance pages. This ensures technical stability without the need for a complex tech stack.
Faster time-to-market
Landing pages and campaigns go live in a short space of time. Ideas are put into practice as long as they remain relevant.
CMS for growth
Dynamic content can be organised in a structured way. Blogs, case studies and landing pages remain scalable.
SEO-ready setup
Meta data, structured content and performance can be integrated directly into the system. No additional plugins are required.
Projects by our Webflow agency
Webflow with a clear structure.
We use Webflow as a visual development system – not as a website builder. This enables us to create websites that combine design freedom, marketing agility and technical stability.
Design without limits
Complex layouts and interactions can be implemented visually. Without rigid templates or theme restrictions.
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Can be edited directly
Text, images and CMS content can be managed within the system. Quickly, securely and without any coding.
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Designed with scalability in mind
Components, styles and CMS structures ensure that new pages are added seamlessly – without disrupting the structure.
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Our approach: Brand Alchemy™
With Brand Alchemy™, we bring clarity to both brands and users. We combine strategy, creation, experience and scaling into a system that is efficiently implemented in Webflow and quickly launched. The result is a website that showcases what you stand for and generates targeted enquiries.
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Award-winning brand work
pechschwarz® is listed on the German Web Awards 2025 A-List. The award recognises our agency work. It is not a ranking for a specific CMS.
Best-in-class technology for Webflow websites
We rely on Webflow because it combines speed, creative control and straightforward content management. Reusable components, CMS Collections and a structured approach make websites scalable, without the need for a traditional code handover and with reduced maintenance requirements. The result looks high-quality and performs reliably.
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Webflow Services
We develop strategies for Webflow websites that bring clarity, prioritise user needs and help brands grow digitally. Our approach combines analytical precision, technical expertise and creative thinking. Every step refines the message, structure and CMS logic so that the experience generates relevance, provides guidance and delivers measurable results.
We analyse existing digital ecosystems to accurately identify their performance, usability and technical potential.
Our analysis of benchmarks and trends provides the strategic basis for identifying opportunities for digital differentiation.
Through direct dialogue with users, we gain a deep understanding of their needs and use this to derive uncompromisingly user-centred requirements.
We define measurable objectives and a clear scope in order to create a product vision that serves as a guiding star for the entire project.
This results in logical and intuitive navigation structures that make complex content easily accessible.
In collaborative sessions, we work together to refine priorities and develop a roadmap that provides strategic clarity for everyone involved.
We create UX, UI and design for Webflow websites that are functionally compelling, visually precise and bring brands to life. Our process combines user needs with a clear hierarchy, seamless interaction and a high standard of design precision. This results in interfaces that guide users intuitively, build trust and specifically support conversions.
We turn ideas into clickable prototypes that allow concepts to be tested at an early stage and provide a sound basis for decision-making.
Clear guidelines for usability and visual consistency are defined to ensure a seamless and intuitive user experience.
Our graphic systems combine typography, colour schemes, motion, iconography and modular components. They enable flexible brand management whilst remaining uncompromisingly consistent.
We design interfaces that, through intelligent interactions, not only provide clarity but also offer genuine added value for the user.
We design and develop digital experiences that are accessible to all users and regard inclusion as an integral part of the process.
We develop Webflow websites that bring brands to life online – strategically thought-out, visually precise and launched swiftly. We combine design, CMS structure and clean implementation to create a digital experience that guides users and builds trust. The result: websites that increase enquiries and drive targeted growth.
We design and develop digital platforms that combine well-thought-out architecture with an excellent user experience.
Our scalable architectures help international brands to deliver their content in a way that is consistent globally yet relevant locally.
We develop digital touchpoints that convey an authentic employer brand, thereby attracting the right talent.
We make performance transparent and turn data into well-informed decisions. Our approach combines precise tracking, a clear focus on KPIs and consistent optimisation throughout the user journey. This enables us to identify growth drivers, reduce friction and improve Webflow websites in a measurable, efficient, transparent and effective way.
We use artificial intelligence for content automation, personalisation and conversational interfaces to revolutionise the user experience.
By implementing Google Analytics, Matomo or bespoke dashboards, we create a reliable data foundation for strategic decision-making.
We systematically test hypotheses and continuously optimise our approach in order to increase conversion rates based on evidence.
Performance & Security: By optimising the Core Web Vitals and implementing the highest security standards, we ensure fast, secure and trustworthy digital experiences.
We implement and optimise tools such as Google Analytics and Matomo to create a reliable data foundation for strategic decision-making.
By analysing user journeys, we identify and remove specific barriers in order to optimise the user experience.
We transform complex data into clear reports and dashboards that provide actionable insights.
We use AI and machine learning to predict future trends and behaviour and to enable proactive strategies.
Webflow 4D Process
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Clarity before design
We refine your target audience, your offering and your message. We highlight what works and what stands in the way.
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Structure meets attitude
We develop information architecture, user flows and a clear page structure. Everything follows the brand’s logic and leads to the next step.
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An expression of strong brands
We build design systems, components and user interfaces to create a consistent experience. Responsive, precise, and free of unnecessary frills.
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Ready to go live
We’ll go live with a solid setup: tracking, SEO basics and performance checks. After that, we’ll keep refining things until the website delivers.
Awards we have recently won
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
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Project enquiry
Let’s plan your Webflow project.
Talk to our team
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»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Let’s discuss your Webflow project.
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Find out more about Webflow
Questions & Answers for Webflow websites
A Webflow website is designed visually and built directly within the system. The design, layout and front-end are created in a single tool, whilst content is managed via the integrated CMS. The result is a high-performance website with a clear structure and clean code.
Webflow combines visual design with clean, well-structured code. It enables rapid implementation without the need for a traditional design handover and reduces dependencies in the development process. It offers a high degree of control whilst maintaining an efficient workflow, particularly for marketing websites.
The duration depends on the scope and complexity. As design and implementation take place in parallel, projects can often be completed more quickly than with traditional development processes. Structured components and CMS Collections further speed up the development process.
Content is managed via the integrated CMS. Editors can edit text, images and structured content without having to alter the layout. The design and structure remain intact.
Webflow is a SaaS system with a hosting and licensing model. The costs consist of project-related expenses and ongoing fees. For many marketing websites, this results in predictable and transparent total investment costs.
SEO is entirely within your control. Meta data, structured content, redirects and technical optimisations can be implemented straight away. Webflow generates clean code and provides a solid foundation for performance and visibility.
Yes. Webflow is particularly well suited to campaigns and landing pages that can be launched quickly. New pages can be created, tested and optimised with great flexibility.
Webflow is ideal for marketing and corporate websites. For highly complex platforms, bespoke backend logic or heavily data-driven applications, additional development or a different architecture may be advisable.
Tracking tools such as Google Analytics, Matomo or other systems can be integrated directly. Events, conversion tracking and scripts can be seamlessly integrated.
Webflow can be extended using integrations, custom code or external tools. As technical complexity increases significantly, a complementary or alternative system architecture may be advisable.