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Web design agency specialising in SEO, performance and growth
As a web design agency, we connect brand identity, user journeys and development. We structure your content and plan the path from first impressions to enquiries.
Web design connects your brand and user journeys.
Your website is often the first point of contact with your brand. It shapes perceptions and trust, and determines whether your brand promise can be consistently experienced online.
And yet many teams work with websites that lack a clear strategy, are difficult to scale technologically, or are fragmented in operational terms. Effective web design is not achieved through the interface alone: it requires a clear UX strategy, a consistent brand experience, precise messaging and a technological architecture that can grow.
This is precisely where pechschwarz® comes in as a web design agency, we combine these disciplines within an integrated system and develop web design that acts as a growth engine.
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What we offer
Web design, ready for growth and conversion.
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UX/UI Design
User guidance that converts, not leaves users guessing.
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Websites
Corporate websites, careers pages, relaunches. On-brand.
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Landing pages
Conversion-optimised, mobile-first, quick to launch.
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Platforms
Portals, configurators, booking systems
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APIs
Automate processes, synchronise data.
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E-commerce & Online Shops
Shops that sell, scale up and stay true to their brand.
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Awards we have recently won
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
From strategy to a tested launch
A web design project connects research, planning, design, development and testing. Each phase ends with an agreed decision.
Strategy
We clarify audiences, your offering and competitors. A shared brief defines page goals, scope and responsibilities.
UX planning
Sitemaps, user flows and wireframes organise content. We check how visitors find information and make an enquiry.
Design system
Typography, colours and components translate your brand into the interface. Clickable prototypes demonstrate different screen sizes.
Development
We connect the frontend to a suitable CMS and your integrations. Editorial workflows help shape the content model.
Testing and launch
We test forms, links, layouts and loading behaviour. Technical checks cover canonicals, redirects and indexability.
Ongoing development
After launch, we review agreed goals using available data. This informs priorities for improvement rather than blanket promises.
Reasons to choose our web design agency
Focus on conversion
A structured user journey and clear messaging logic lead to a measurable increase in leads and conversions.
Search Engine Optimisation
SEO, GEO and structured content are factored in right from the start, to ensure sustainable rankings and organic reach.
Maximum performance
Optimised Core Web Vitals, fast loading times and a robust architecture as the foundation for ranking and conversion.
Digital Authority
A clear entity structure, consistent brand signals and subject-matter expertise enhance relevance, trust and E-E-A-T in search engines and markets.
Reduced time-to-market
Strategy, UX, design, content and development work in an integrated manner, without handover, without any loss of momentum.
Scalable websites
Modular structures and interoperable technologies enable growth without operational friction.
Other services
Services for web design
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Project enquiry
Let’s plan the next step for your website.
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
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Learn web design
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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»Pechschwarz vereint, was selten zusammenfindet: Markenstrategie, gestalterische Exzellenz und technische Perfektion. Gemeinsam haben wir MARTOR in die digitale Welt überführt – und eine Brand Experience geschaffen, die hält, was die Marke verspricht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
Technology and content for everyday use
Responsive web design
CMS and editorial workflows
Loading behaviour and accessibility
SEO during a relaunch
Integrations and data
A website needs clear responsibilities for content, technology and measurement. We agree these with your team during planning.
Layouts, navigation and forms must remain usable on small and large screens. We test real content rather than empty sample pages.
Components and fields help your team maintain content. Roles, previews and translations follow your editorial workflows.
Image sizes, scripts and interactions affect usability. Within the agreed scope, we test loading, keyboard access and readable contrast.
A URL map connects existing content with new destinations. Redirects, canonicals and sitemaps help search engines understand the change. Rankings are not guaranteed.
We plan the data exchanged between CMS, CRM, PIM or commerce systems. Error handling, data ownership and maintenance are part of the brief.
CMS options for your requirements
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Archives
Modular headless CMS for structured content systems. Suitable for growing platforms with a clear architecture and flexible front-ends.
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Questions about our web design agency and processes
A web design agency creates websites that are technically optimised, user-friendly and search engine-friendly. It combines design, UX, SEO and performance to build online presences that boost visibility and drive conversions.
Professional websites for smaller businesses typically start at between €15,000 and €20,000. For more comprehensive corporate websites or online shops, budgets often range from €30,000 to €60,000. Projects involving numerous interfaces, automation and advanced features often cost significantly more than €100,000. The price depends on the design, features, integrations, volume of content and target markets.
Depending on the scope and requirements, a standard web design project takes between 8 and 16 weeks. Enterprise projects often take several months. Factors include design iterations, content creation and technical features. A good agency works to clear project plans and deadlines.
Agencies provide interdisciplinary teams specialising in design, technology, SEO, UX and performance. This ensures that websites are not only visually appealing, but also perform well in the long term and are optimised for Google and AI search engines.
SEO is a key component. Websites are developed to a high technical standard (page speed, mobile-first, Core Web Vitals) and their content is structured in such a way that they are visible on both Google and AI search engines.
Web design defines the visual design and user journeys. Web development implements the concept in the frontend and backend. Both disciplines work from the same design system.
Once the website has been launched, updates, backups and content management are crucial. Many agencies offer maintenance contracts that ensure security, performance and SEO/GEO optimisation.
Discuss your web design project.
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