pechschwarz® wins gold at the 2025 W3 Awards for Skapetze®

We are delighted to announce that pechschwarz® has been awarded a Gold prize at the 20th annual W3 Awards. The award-winning project is the digital platform for Skapetze®, Europe’s largest lighting retailer. This accolade confirms our strategic vision of combining digital excellence and creative innovation to create a cohesive brand experience that sets new standards in the luxury lighting sector.

Strategic Excellence in Digital Creation

The W3 Awards recognise outstanding achievements in the fields of websites, marketing, video and mobile. A gold award in this international competition underlines the effectiveness of our multidisciplinary approach. The challenge was to create a digital presence for Skapetze® that is not only aesthetically appealing but also strategically communicates the complexity and value of high-end lighting solutions.

Our aim was to develop a platform that immerses the user in the world of light whilst offering a seamless, intuitive user experience. By combining sophisticated design, cutting-edge technology and strategic content marketing, we have created a digital ecosystem that positions the Skapetze® brand as a leading authority in the luxury sector.

A victory for integrated brand management

The award recognises the successful transformation of a traditional business model into a forward-looking digital experience. The Skapetze® project demonstrates how the holistic integration of strategy, creation and experience leads to measurable success. It is not just about a website, but about creating a digital destination that inspires, informs and engages customers.

This success is the result of close, collaborative partnership with Skapetze®. Together, we have developed and implemented a vision that strengthens the brand and equips it to face the challenges of a changing market. The Gold award at the W3 Awards recognises our courage in investing in a strategically sound and creatively outstanding digital future.

As a multidisciplinary brand agency, this award reaffirms our commitment not merely to react, but to actively shape the digital landscape. We develop brand systems that help companies realise their full potential and secure sustainable competitive advantages. Discover the Skapetze® project here