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Contentful connects your content across channels.
Contentful delivers structured content through APIs. We plan models, frontend and editorial ownership as a system.
What we offer
Contentful: content, design and technology.
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Content model
We organise content into fields and relationships that reflect your editorial work.
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Workflows
We align ownership, preview and publishing with the way your teams work.
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Frontend
The frontend presents content in a usable interface that reflects your brand.
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Languages
We define translations, fallbacks and content ownership.
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APIs
Defined interfaces deliver content to your website and other applications.
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Roles & governance
Permissions and content rules define who can edit, review and publish content.
Reasons to choose our Contentful agency
API-first architecture
Contentful is consistently designed with an API-first approach. Content can be flexibly integrated into websites, apps and platforms.
Enterprise scalability
Large volumes of content, numerous teams, international structures – the system remains stable and high-performing.
Structured content models
We define content using clear models rather than pages. This ensures reusability and clear logic.
Multi-market ready
Languages, markets and brands can be managed centrally. Content remains consistent across regions.
Highly integrative
CRM, online shops, PIM and internal systems can be seamlessly integrated. Content becomes part of the overall tech stack.
Governance & Workflows
Roles, authorisations and clear processes ensure quality, even within complex organisational structures.
Projects by our Contentful agency
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Contentful with a clear structure.
We use Contentful as a scalable content platform – not as a traditional CMS. This enables us to build systems that grow in a structured way, operate globally and remain technically flexible.
Content as a platform
Content is structured in a modular way and can be reused multiple times. This reduces redundancy and improves efficiency across the entire system.
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Future-proof stack
Front-end technologies remain interchangeable. The CMS adapts – not the other way round.
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Maintaining control in complex situations
Clear models, rights and workflows ensure stability, even as teams, markets and content grow.
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Our approach: Brand Alchemy™
With Brand Alchemy™, we bring clarity to both the brand and its users. We combine strategy, creation, experience and scaling into a single system, implemented in a structured way using Contentful. The result is a website that showcases what you stand for and generates targeted enquiries.
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Award-winning brand work
pechschwarz® is listed on the German Web Awards 2025 A-List. The award recognises our agency work. It is not a ranking for a specific CMS.
Best-in-class technology for Contentful websites
We rely on Contentful because it combines structure, scalability and efficient content management. Flexible content models, APIs and clear workflows make digital platforms extensible, without rigid templates or system limitations. The result looks high-quality and remains high-performing.
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Contentful Services
We develop strategies for content-driven websites that provide clarity, prioritise user needs and help brands scale in the digital space. Our approach combines analytical precision, technical expertise and conceptual thinking. Every step refines content structure, modelling and priorities, ensuring that the digital experience is relevant, provides guidance and delivers measurable results.
We analyse existing digital ecosystems to accurately identify their performance, usability and technical potential.
Our analysis of benchmarks and trends provides the strategic basis for identifying opportunities for digital differentiation.
Through direct dialogue with users, we gain a deep understanding of their needs and use this to derive uncompromisingly user-centred requirements.
We define measurable objectives and a clear scope in order to create a product vision that serves as a guiding star for the entire project.
This results in logical and intuitive navigation structures that make complex content easily accessible.
In collaborative sessions, we work together to refine priorities and develop a roadmap that provides strategic clarity for everyone involved.
We create UX, UI and design for Contentful websites that are functionally compelling, visually precise and bring brands to life. Our process combines user needs with clear information architecture, seamless interaction and a high standard of structural precision. This results in digital interfaces that guide users intuitively, build trust and specifically support conversions.
We turn ideas into clickable prototypes that allow concepts to be tested at an early stage and provide a sound basis for decision-making.
Clear guidelines for usability and visual consistency are defined to ensure a seamless and intuitive user experience.
Our graphic systems combine typography, colour schemes, motion, iconography and modular components. They enable flexible brand management whilst remaining uncompromisingly consistent.
We design interfaces that, through intelligent interactions, not only provide clarity but also offer genuine added value for the user.
We design and develop digital experiences that are accessible to all users and treat inclusion as an integral part of the process.
We develop Contentful websites that bring brands to life digitally – strategically thought-out, structurally precise and flexible in their delivery. We combine design, content modelling and clean technical implementation into a system that guides users and builds trust. The result: digital platforms that increase enquiries and enable sustainable growth.
We design and build digital platforms based on Contentful, combining structured content architecture with an excellent user experience.
Our scalable architectures help international brands to deliver their content in a way that is consistent globally yet relevant locally.
We develop digital touchpoints that convey an authentic employer brand, thereby attracting the right talent.
We make performance transparent and translate data into clear decisions. Our approach combines precise tracking, a focus on KPIs and consistent optimisation across the content structure. This enables us to identify growth drivers, reduce friction and improve Contentful websites in a way that is measurable, efficient, transparent and effective.
We use artificial intelligence for content automation, personalisation and conversational interfaces to revolutionise the user experience.
By implementing Google Analytics, Matomo or bespoke dashboards, we create a reliable data foundation for strategic decision-making.
We systematically test hypotheses and continuously optimise our approach in order to increase conversion rates based on factual evidence.
Performance & Security: By optimising Core Web Vitals and implementing the highest security standards, we ensure fast, secure and trustworthy digital experiences.
We implement and optimise tools such as Google Analytics and Matomo to create a reliable data foundation for strategic decision-making.
By analysing user journeys, we identify and remove specific barriers in order to optimise the user experience.
We transform complex data into clear reports and dashboards that provide actionable insights.
We use AI and machine learning to predict future trends and behaviours and to enable proactive strategies.
Contentful 4D Process
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Clarity before design
We refine your target audience, your offering and your message. We highlight what works and what stands in the way.
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Structure meets attitude
We develop information architecture, user flows and a clear page structure. Everything follows the brand’s logic and leads to the next step.
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An expression of strong brands
We build design systems, components and user interfaces to create a consistent experience. Responsive, precise, and free of unnecessary frills.
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Ready to go live
We’ll go live with a clean setup: tracking, SEO basics and performance checks. After that, we’ll keep refining things until the website delivers.
Awards we have recently won
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
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Project enquiry
Let’s plan your Contentful project.
Talk to our team
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»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Let’s discuss your Contentful project.
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Questions & Answers for Contentful websites
A Contentful website is based on a headless CMS, in which content is modelled in a structured way and delivered to individual front-ends via APIs. Content and presentation are separated, enabling maximum flexibility, scalability and omnichannel use.
Contentful is designed with an ‘API-first’ approach and is particularly well-suited to complex, scalable platforms. Unlike monolithic systems, its architecture remains flexible. Content is managed centrally and can be used across websites, apps or other digital touchpoints.
The duration of the project depends on its scope, integrations and front-end architecture. As content modelling and front-end development can take place in parallel, this results in structured and future-proof solutions with clear scalability.
Content is managed in the backend using defined content models. Roles and permissions govern responsibilities and workflows. Changes to the content can be made independently of front-end deployment.
Contentful is a SaaS headless CMS with a licensing model. The costs depend on the range of features, API usage and team setup. For complex platforms, it offers structures that can be planned and scaled over the long term.
SEO is implemented on the front end. Contentful provides structured content, whilst technical optimisation, meta data and performance are implemented within the respective front-end stack. This ensures that control is retained in full.
Yes. Flexible content models allow landing pages to be set up in a modular way and reused. Content can be managed efficiently and delivered across different channels.
Contentful is not a website builder. A bespoke front-end development is required. Highly customised business logic or complex applications are implemented outside the CMS.
Tracking and analytics are integrated into the front end. Contentful provides the content, whilst tools such as Google Analytics or Matomo handle data collection and conversion tracking.
The headless architecture ensures that the system remains flexible. New features, integrations or additional channels can be added without having to fundamentally rebuild the content structure.