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Headless CMS separates content and presentation.
A headless CMS delivers content through interfaces. We assess when separating CMS and frontend benefits your project.
What we offer
Headless CMS: content, design and technology.
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Content model
We organise content into fields and relationships that reflect your editorial work.
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APIs
Defined interfaces deliver content to your website and other applications.
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Frontend
The frontend presents content in a usable interface that reflects your brand.
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Editing
Preview and editing are configured for the selected CMS.
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Channels
A content model can serve websites and other outputs. We assess the requirements first.
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Operation & integration
CMS, frontend and interfaces need clear ownership, monitoring and planned ongoing development.
Reasons for using a headless CMS
Technology independence
Headless gives you maximum freedom in your choice of frameworks and tools – future-proof and independent.
Integrations
API-first architecture enables the seamless integration of CRM, PIM, DAM and e-commerce systems.
Safety
Decoupled architectures minimise the attack surface and offer maximum stability.
AI-native
Open to AI features – from smart content creation to personalised experiences.
Time to market
Separate deployments and modern workflows enable faster roll-outs and updates.
Multilingual
A centralised system for international brand presence – consistent content across countries, markets and languages.
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Headless CMS with a clear structure.
A headless CMS delivers content through interfaces. We assess when separating CMS and frontend benefits your project.
High Performance
Jamstack, SSG and CDNs deliver lightning-fast loading times and boost reach and conversions.
Omnichannel
Once content has been created, it can be displayed consistently across the website, the app and every touchpoint.
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Content Experience
Visual editing, roles and permissions help content teams work faster and ensure content is more consistent.
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Plan content and frontend separately
A headless CMS separates content from presentation. APIs connect the CMS with websites and other applications. This creates architectural choices, but also requires coordination for preview, hosting and operation.
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Choose the CMS for your requirements
We compare content models, editing workflows, integrations and operation. Systems listed include WordPress Headless, Storyblok, Contentful, Sanity, Prismic, Strapi, Payload and Arkive. The appropriate choice depends on your requirements.
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Award-winning brand work
pechschwarz® is listed on the German Web Awards 2025 A-List. The award recognises our agency work. It is not a ranking for a specific CMS.
Awards we have recently won
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
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Project enquiry
Let’s plan your Headless CMS project.
Talk to our team
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»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Let’s discuss your Headless CMS project.
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Learn about headless CMSs
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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Answers about headless CMS
Headless web design separates presentation from content management. The CMS delivers content through APIs. Speed and usability depend on the frontend, hosting and implementation.
A headless CMS can serve several outputs. Websites, apps and stores use defined interfaces for this. Contentful, Strapi and Sanity are examples; capabilities and effort differ.
Headless can suit multiple websites, languages or delivery channels. The content model, editorial workflow and integrations are decisive. We assess the extra frontend and operational work before choosing.
A coupled CMS manages content and page rendering within the same system. A headless frontend is built separately and receives content through APIs. Both approaches can be suitable.
A headless website can be implemented so search engines can access it. We review rendering, internal links, metadata and structured data. The architecture alone improves neither rankings nor AI visibility.
Headless projects usually start at €20,000 and range on average between €50,000 and €100,000. Particularly complex platforms with numerous interfaces and international set-ups can be significantly more expensive.
Look out for client references, the technology stack (Contentful, Strapi, Gatsby, Next.js), SEO integration and support. A specialist agency combines technology, UX and performance.