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WordPress agency for measurable growth

Strategically conceived WordPress ecosystems that combine scalability, brand consistency, and technical excellence for measurable growth.

40% of all websites worldwide run on WordPress. Not because it's the simplest system, but because it's the most flexible.

WordPress is the most used content management system in the world. From corporate websites to magazines to complex platforms with hundreds of thousands of pages. NASA, Sony, the New York Times, Bloomberg all rely on WordPress.

The reason: No other CMS offers this combination of flexibility, community support, and expandability. WordPress is open source, continuously developed, and has an ecosystem of thousands of plugins and integrations.

But this very flexibility is also the most common problem. Without clear architecture, clean code, and strategic planning, WordPress quickly becomes a plugin graveyard with slow load times and security holes. Most WordPress problems are not WordPress problems. They are setup problems.

What we offer

WordPress websites that perform.

Whether a new launch or further development, we deliver everything to start quickly, iterate, and achieve measurable results.

WordPress web design & UX

Custom design, no templates. Every WordPress website is individually designed and tailored to your target audience, brand, and conversion goals.

Custom WordPress development

No theme builders, no mountains of plugins. Tailor-made themes, clean code, Gutenberg-native development, and ACF-based content structures.

Landing pages

Conversion-optimized campaign pages for paid media, product launches, and lead generation.

WordPress Headless CMS

WordPress as a headless backend with modern frontends like Astro or Next.js. For maximum performance with full content flexibility.

WordPress SEO & GEO

Technical SEO from the start: Core Web Vitals, structured data, schema markup, internal linking. Plus GEO optimization for AI visibility with ChatGPT and Co.

WooCommerce & E-commerce

Online shops based on WordPress. Product management, checkout optimization, payment integration, and connection to merchandise management and shipping.

Reasons for our WordPress agency

Tailor-made WordPress themes

Individual themes instead of standard templates – for brand identity, performance, and clear UX that promotes conversions.

Extendable WordPress plugins

Specific plugin solutions for functionality, scaling, and automation – without unnecessary ballast plugins.

Multisite setup for internationalization

Multiple sites, languages, or countries from one system – consistent, performant, and centrally manageable.

SEO optimization

Technical SEO, structured content, and fast load times as a basis for visibility and organic ranking.

Efficient editorial

Intuitive content workflows, easily editable templates, and clear roles – for maximum efficiency in daily business.

E-commerce

Seamless shop integration (WooCommerce & Headless), optimized for conversion, performance, and growth.

THE TYPICAL WORDPRESS PROBLEM

Plugin graveyard, template design, slow load times. It doesn't have to be that way.

You know it: The WordPress website was built at some point with a theme that "had to be enough." Over the years, 30+ plugins were added, each for a single purpose. The result: slow load times, security risks, design inconsistencies, and a backend that no one wants to touch anymore.

In addition: Most WordPress websites are not optimized for conversion. They show information, but they do not strategically lead users to take action. No clear funnel, no conversion architecture, no SEO strategy in the background.

pechschwarz® develops WordPress websites differently. Custom developed, modularly built, technically clean, and aimed at measurable results. No theme builder, no plugin chaos, no compromise.

Our WordPress websites are modularly built, technically optimized, and consistently focused on visibility and conversion. Architecture, SEO, and performance are considered from the beginning – for systems that scale and grow.


Conversion focus

Every page structure, every module, and every user guidance is designed to measurably increase inquiries, leads, or sales.


Visibility & SEO

Technical SEO, structured content, and optimized performance ensure sustainable rankings and organic reach.


Design with system

Individual themes and a clean design system ensure a consistent brand experience – visually strong and functionally precise.

Faster live. Scalable growth. Measurable conversion.

As a WordPress agency, pechschwarz® combines strategy, UX, design, development, and SEO in an integrated process. Instead of fragmented workflows, external handovers, or plugin chaos, structured, performant WordPress systems are created from one source. The result: shortened time-to-market, consistent brand experience, and better performance along the entire funnel.

One of the top 10 WordPress agencies

pechschwarz® is one of the leading WordPress agencies in the country. Listed on the A-List of the German Web Awards 2025 and awarded numerous other accolades, we stand for proven excellence and sustainable brand impact.

Best-in-Class technology for web design

We rely on the latest stacks like Jamstack and headless architectures – for websites that not only impress but are technologically leading.

WordPress Services

We develop digital strategies and platform architectures that create clarity, center user needs, and empower businesses to sustainably grow with WordPress. Our approach combines analytical precision, technical understanding, and creative thinking. Each strategic step is aimed at shaping scalable WordPress platforms that provide orientation and have measurable impact.

We comprehensively analyze existing WordPress platforms, from technical foundation through structure and performance to SEO and user guidance. The goal is a clear assessment of potential, risks, and areas of action.

We examine the market environment, competitors, and digital benchmarks to enable informed strategic decisions. The results help to sharpen positioning and target digital offerings accordingly.

We gain reliable insights into target groups, use contexts, and decision-making processes. These insights form the basis for user-centered WordPress platforms with clear relevance.

We develop a clear product and platform vision that defines goals, features, and priorities. This creates WordPress solutions with long-term perspective and strategic clarity.

We structure content, pages, and features so that complex WordPress platforms are logically built and intuitively usable. A clean information architecture creates the foundation for UX, SEO, and scalability.

In structured workshops, we develop strategic guidelines for WordPress platforms, from defining goals and prioritization to roadmaps for development and growth.

We create WordPress experiences that clearly convey brands, guide users intuitively, and efficiently support editorial work. UX, UI, and visual design are conceived together from the start and closely integrated with technical implementation. This results in consistent interfaces and flexible systems that function long-term and grow with requirements.

We translate requirements and ideas into structured wireframes and clickable prototypes. Concepts become testable early, dependencies visible, and decisions well-prepared.

We define clear UX and UI principles as the basis for consistent WordPress experiences. They steer structure, design, and interaction and ensure understandable decisions throughout all project phases.

We design WordPress interfaces so that they function reliably on all devices. Content, layouts, and interactions flexibly adapt to different screen sizes and usage contexts.

We develop modular design systems that ensure brand identity, consistency, and scalability. They form the visual and functional foundation for sustainable WordPress platforms.

We design interfaces and interactions that make content understandable and guide users purposefully. The focus is on clarity, recognizability, and a clean implementation within WordPress.

We consider accessibility from the beginning and implement WordPress interfaces according to recognized standards. This creates digital offerings that are accessible to all users and legally secure in the long term.

We conceptualize and develop WordPress-based websites and applications that are stable, scalable, and maintainable in the long term. Design, technology, and content work seamlessly together to create digital platforms that function reliably, are flexibly expandable, and grow with organizational needs.

We develop WordPress-based websites with a clear separation of content, presentation, and logic. WordPress serves as a central content backend, while frontends are implemented flexibly and technology-neutral.

We develop headless architectures where WordPress provides content via APIs. Frontends are developed independently, allowing for high performance, scalability, and maximum design freedom.

We design WordPress multisite setups for multiple websites, brands, or countries. Content is centrally managed and can be flexibly deployed to different frontends, languages, and markets.

We support the transition to WordPress as a central content system or integrate WordPress into existing platform architectures. Content, data structures, and SEO-relevant information are cleanly transferred and further developed.

We use WordPress as a content backend for Progressive Web Apps. Content is provided via APIs and used in high-performance, app-like frontends.

We develop career websites with WordPress as the content base and individually developed frontends. Content can be easily maintained editorially and flexibly integrated into existing HR and application processes.

We develop high-performance frontends for WordPress-based platforms, independent of the CMS. The focus is on modern architecture, performance, and clean integration with headless setups.

We develop WordPress backends as a stable content and data layer. This includes content models, custom post types, APIs, and extensions for complex requirements.

We support the operation of WordPress backends and frontend applications in scalable cloud environments. This includes deployment processes, monitoring, and technical fundamentals for stable systems.

We realize e-commerce solutions based on WordPress with WooCommerce as a flexible foundation. The focus is on stability, scalability, and well-integrated processes for sustainable growth.

We implement headless commerce architectures with WooCommerce as the backend. Product data, prices, and content are provided via APIs and used in high-performance, custom-developed frontends. This enables high flexibility, better performance, and a clear separation of commerce logic and presentation.

We integrate WooCommerce shops into existing system landscapes, such as for inventory management, payment, shipping, CRM, or marketing automation. The goal is a stable data flow between all systems and smooth processes across the entire commerce stack.

We develop custom WooCommerce features that go beyond standard setups. These include customized product logics, pricing and discount models, checkout flows, and extensions for specific business requirements.

We specifically optimize WooCommerce shops for performance and stability. This includes load times, caching strategies, database optimization, and clean technical setups to ensure a reliable shopping experience even under high load.

We network WordPress platforms with digital systems into powerful ecosystems that make data usefully and processes reliably connect. Our approach combines technical excellence with strategic understanding, creating integrations that not only function but create real value, from efficient workflows to consistent data structures to scalable, future-proof platforms.

We integrate product information management systems into WordPress and WooCommerce setups. Product data is centrally maintained and deployed consistently, scalably, and reliably across websites, shops, and other channels.

We integrate WordPress as a central content layer into existing platform architectures. Content is provided via APIs and used in various frontends, applications, or channels.

We integrate CRM systems into WordPress platforms to capture and process customer and contact data in a structured manner. This effectively links marketing, sales, and service processes.

We connect WordPress with marketing automation systems to manage content, user interactions, and campaigns based on data. The goal is a consistent user approach throughout the entire customer journey.

We develop custom API solutions for WordPress platforms, tailored to specific system landscapes and requirements. This includes REST and GraphQL interfaces for data, content, and processes.

We make digital performance visible and translate data into clear action recommendations. Our approach combines technical tracking know-how, data-driven analysis, and strategic optimization. This way, we identify growth levers, reduce friction points, and develop WordPress platforms that are measurably more performant, efficient, and future-proof.

We integrate AI-based functions into WordPress platforms to intelligently evaluate data, automate processes, and optimize content. The focus is on meaningful support of analysis, personalization, and decision-making.

We implement clean tracking concepts for WordPress platforms that reliably capture relevant user interactions. We ensure data quality, data protection, and a clear separation between measurement and interpretation.

We systematically test hypotheses and continuously optimize to increase conversion rates based on facts.

Performance & Security: By optimizing the Core Web Vitals and implementing the highest security standards, we ensure fast, secure, and trustworthy digital experiences.

We evaluate usage data to better understand behavior, entry points, and usage patterns. Web analytics forms the basis for informed decisions for the further development of content, structures, and functions.

We optimize WordPress platforms specifically along the Core Web Vitals. Load times, interactivity, and visual stability are measurably improved to sustainably strengthen user experience and search engine ranking.

We design and accompany A/B tests to evaluate variations of content, layouts, or functions based on data. This allows optimization measures to be prioritized and risks minimized with a solid foundation.

We analyze and visualize user journeys across all relevant touchpoints. The goal is to identify breaks, simplify processes, and align digital experiences more consistently.

We prepare complex data understandably and make connections visible. Dashboards and reports support quickly capturing developments and making decisions based on facts.

We use data models and forecasts to derive future developments. Predictive analytics helps to identify trends early and further develop WordPress platforms in a targeted manner.

Our process – success in 5D

Clarity before design

In structured sessions and deep dives, we analyze and make visible what works—and what stands in the way.

Structure meets attitude

Insights lead to clarity: We develop information architecture, user flows, and prototypes using brand logic.

Expression of strong brands

From design system to surface, we create a consistent, interactive, and responsive brand space.

Technology that scales

We develop clean, modular, API-first—always with an eye on performance, precision, and future security.

Ready for launch

We do not deliver construction sites, but scalable, tested systems with documentation and all necessary handovers.

Awards we have recently won

We are proud of our work and strive to unleash its maximum potential.

German Design Award Winner 2026

German Design Award

Winner
2024, 2026

German Brand Award

Winner
2024

German Web Award

Winner
2022, 2024, 2025

w3 Award

Winner
2025

Deutscher Agenturpreis

Winner
2023, 2024, 2025

Webstar Award

Winner
2023, 2024, 2025

Grimme Online Award

Nominated
2023

»pechschwarz® hat eindrucksvoll bewiesen, dass Marken­entwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinander­greifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«

Steffen WiegandCEO, wiple®

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Questions about our WordPress processes & models

A WordPress agency designs, develops, and builds websites, platforms, and applications based on WordPress. The focus is on scalable architectures, clean technical implementation, good user guidance, and long-term maintainability. Strategy, design, development, performance, and SEO are interconnected.

Professional WordPress projects typically start at around €15,000 to €20,000. More extensive corporate websites, platforms, or shops often range between €30,000 and €60,000. Complex projects with headless architectures, integrations, and automations are significantly higher. The costs depend on scope, features, design, integrations, and organizational requirements.

Depending on the project scope, implementation usually takes between 8 and 16 weeks. Larger platforms or enterprise projects require several months. Key factors include design iterations, content structure, integrations, and technical requirements.

WordPress agencies work with interdisciplinary teams from strategy, design, development, UX, SEO, and performance. This results in solutions that are not only visually convincing but technically stable, scalable, and sustainable.

SEO is an integral part of professional WordPress projects. This includes clean technical foundations, fast loading times, mobile-first approaches, Core Web Vitals, and structured content. The goal is sustainable visibility in search engines and AI-based search systems.

Web design describes conception, design, and user guidance. Development encompasses the technical implementation of frontend, backend, interfaces, and logic. In professional WordPress projects, both areas are considered together from the beginning.

After the launch, regular updates, security measures, backups, and performance optimizations are crucial. Many WordPress agencies offer ongoing support and maintenance to ensure stability, security, and further development in the long term.