:quality(80):format(webp))
Craft CMS for clearly structured content.
Craft CMS connects content models with custom templates. We plan editing, design and development together.
What we offer
Craft CMS: content, design and technology.
:quality(80):format(webp))
Content model
We organise content into fields and relationships that reflect your editorial work.
:quality(80):format(webp))
Editorial
We configure content and preview so your team can maintain pages with confidence.
:quality(80):format(webp))
Templates
Design and content structure become reusable templates.
:quality(80):format(webp))
Multi-site
Related sites share content with clear local rules.
:quality(80):format(webp))
Integration
Interfaces connect your CMS with the applications and data your team needs.
:quality(80):format(webp))
Operation & development
We plan updates, hosting and development with clear ownership for technical and editorial teams.
Reasons to choose our craft agency
Bespoke structure
Craft is customisable. The content follows your logic – not a predefined template.
Strong editorial team
A well-organised backend makes content management efficient, even with complex site structures.
Flexibly expandable
Plugins and bespoke development allow for precise customisation. Without any system limitations.
Multi-site & multi-language
Multiple websites and languages can be managed centrally. Content remains consistently organised.
Clean content models
Fields, entries and structures are clearly defined. This ensures reusability and long-term maintainability.
Performance & Stability
Craft is based on a tried-and-tested tech stack. It is fast, secure and reliable in operation.
Projects by our Craft Agency
:quality(80):format(webp))
Craft CMS with a clear structure.
We develop Craft CMS as a customisable content management system. This results in websites that are editorially robust, scale seamlessly from a technical perspective and remain maintainable in the long term.
Structure with freedom
Content is clearly structured, yet remains flexible and scalable. Ideal for bespoke brand identities.
:quality(80):format(webp))
Focus on the Editorial Team
Maintenance, previews and versioning are handled intuitively. Teams work efficiently and securely.
:quality(80):format(webp))
Developed with sustainability in mind
Craft scales with your needs. Without unnecessary complexity or the need to switch platforms.
:quality(80):format(webp))
Our approach: Brand Alchemy™
With Brand Alchemy™, we organise brand identity and the user’s perspective into a clear structure. Strategy, design, experience and growth are interwoven and implemented on Craft as a bespoke system. The result is a tailor-made website that brings the brand’s ethos to life and generates high-quality enquiries.
:quality(80):format(webp))
Award-winning brand work
pechschwarz® is listed on the German Web Awards 2025 A-List. The award recognises our agency work. It is not a ranking for a specific CMS.
Best-in-class technology for Craft websites
We have chosen Craft because it combines bespoke development with a flexible content structure. Tailor-made templates, a powerful backend and clear content models create a scalable foundation without rigid system constraints. The result is a high-quality implementation that is technically reliable and performs well.
:quality(80):format(webp))
Craft Services
For us, strategy is the starting point for every Craft website. We develop concepts that bring together brand identity and user requirements, thereby enabling sustainable digital growth. Analysis, technical expertise and design clarity are seamlessly interwoven. In doing so, we define the information architecture, content logic and priorities with such precision that the result is an experience which offers clear guidance and delivers demonstrable results.
We analyse existing digital ecosystems to accurately identify their performance, usability and technical potential.
Our analysis of benchmarks and trends provides the strategic basis for identifying opportunities for digital differentiation.
Through direct dialogue with users, we gain a deep understanding of their needs and use this to derive uncompromisingly user-centred requirements.
We define measurable objectives and a clear scope in order to create a product vision that serves as a guiding principle for the entire project.
This results in logical and intuitive navigation structures that make complex content easily accessible.
In collaborative sessions, we work together to refine priorities and develop a roadmap that provides strategic clarity for everyone involved.
For Craft websites, we develop well-thought-out user experiences in which function and design work together seamlessly. Design does not arise in isolation, but stems from a clear structure, intuitive interaction and a precise understanding of the brand. In this way, we create interfaces that provide guidance, build trust and specifically drive conversions.
We turn ideas into clickable prototypes, which allow concepts to be tested at an early stage and provide a sound basis for decision-making.
Clear guidelines for usability and visual consistency are defined, ensuring a seamless and intuitive user experience.
Our graphic systems combine typography, colour schemes, motion, iconography and modular components. They enable flexible brand management whilst remaining uncompromisingly consistent.
We design interfaces that, through intelligent interactions, not only provide clarity but also offer genuine added value to the user.
We design and develop digital experiences that are accessible to all users and regard inclusion as an integral part of the process.
At our company, Craft websites are built on the basis of a clear strategy, precise design and bespoke development. We translate brand identity into a flexible content architecture and implement it with technical precision. The result is a digital experience that guides users confidently, builds trust and makes a measurable contribution to generating enquiries.
We design and develop digital platforms that combine well-thought-out architecture with an excellent user experience.
Our scalable architectures help international brands to deliver their content in a way that is consistent globally whilst remaining relevant locally.
We develop digital touchpoints that convey an authentic employer brand, thereby attracting the right talent.
We view performance as an ongoing process. We systematically analyse data, define relevant KPIs and carry out targeted optimisation throughout the user journey. On this basis, we identify areas for improvement, remove barriers and further develop Craft websites using a data-driven approach – transparently, efficiently and with clearly measurable results.
We use artificial intelligence for content automation, personalisation and conversational interfaces to revolutionise the user experience.
By implementing Google Analytics, Matomo or bespoke dashboards, we create a reliable data foundation for strategic decision-making.
We systematically test hypotheses and continuously optimise our approach in order to increase conversion rates based on evidence.
Performance & Security: By optimising the Core Web Vitals and implementing the highest security standards, we ensure fast, secure and trustworthy digital experiences.
We implement and optimise tools such as Google Analytics and Matomo to create a reliable data foundation for strategic decision-making.
By analysing user journeys, we identify and remove specific barriers in order to optimise the user experience.
We transform complex data into clear reports and dashboards that provide actionable insights.
We use AI and machine learning to predict future trends and behaviours and to enable proactive strategies.
Craft 4D Process
:quality(80):format(webp))
Clarity before design
We refine the target audience, the offering and the message. We highlight what works and what stands in the way.
:quality(80):format(webp))
Structure meets attitude
We develop information architecture, user flows and a clear page structure. Everything follows the brand logic and leads to the next step.
:quality(80):format(webp))
An expression of strong brands
We build design systems, components and user interfaces to create a consistent experience. Responsive, precise, and free from unnecessary embellishments.
:quality(80):format(webp))
Ready to go live
We’ll go live with a clean setup: tracking, SEO basics and performance checks. After that, we’ll keep refining things until the website delivers.
Awards we have recently won
German Design Award
German Brand Award
German Web Award
:quality(80):format(webp))
w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
Project enquiry
Let’s plan your Craft CMS project.
Talk to our team
:quality(80):format(webp))
»pechschwarz® hat eindrucksvoll bewiesen, dass Markenentwicklung nur dann nachhaltige Relevanz schafft, wenn Positionierung, Gestaltung, Wirkung und Skalierung lückenlos ineinandergreifen. Vom ersten Workshop bis zum Live-Gang sämtlicher Touchpoints hat das Team unsere Marke als Ganzes gedacht, aufgebaut und skalierbar gemacht.«
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
»Das Branding-Projekt, das als Folgeauftrag realisiert wurde, hat uns viele neue Türen geöffnet uns als Marke zu präsentieren. Es ist perfekt auf unser Unternehmen abgestimmt und geht über das hinaus, was wir erwartet hatten.«
»Lösungsorientiert, kreativ und zuverlässig – Eigenschaften, die wir als Unternehmen Pflege Wessel sehr schätzen. Und die das Foto- und Videoteam von Pechschwarz mitbringt: zu jedem Drehtag unserer aufwendigen Videoproduktionen, zu jeder Aufzeichnung unserer informativen Podcasts.«
»Die Zusammenarbeit mit pechschwarz hat immer sehr gut funktioniert und wir wurden sehr gut beraten. Das Team hat dabei mit kreativen und guten Ideen überzeugt und es geschafft, die Prozesse in unserem Unternehmen in einem tollen Imagefilm darzustellen. Wir sind sehr zufrieden mit den Fotos und Videos, die bei dem Projekt entstanden sind.«
Let’s discuss your Craft CMS project.
:quality(80):format(webp))
:quality(80):format(webp))
Learn web design
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
:quality(80):format(webp))
Questions & Answers for Craft Websites
A Craft website is a bespoke corporate website with a flexible content structure and clean architecture. Content is managed in a structured manner in the backend, whilst the frontend is implemented to order. We use Craft when editorial freedom and technical precision are equally important.
Craft offers a high degree of flexibility in content modelling and a very user-friendly editorial interface. Unlike modular systems, every website is created individually. We use Craft when the design, structure and technical implementation need to be precisely coordinated.
The timeframe depends on the scope and the required features. As Craft projects are designed and developed on a bespoke basis, the result is a robust solution that can be expanded over the long term. We plan the architecture and content logic in such a way that growth is taken into account from the outset.
Content is managed via a clearly structured backend with flexible fields and content areas. We configure the system so that editors can manage content efficiently without altering the layout or structure.
Craft requires a licence and offers transparent costing. The investment covers design, bespoke development, hosting and maintenance. In return, this results in a technically sound platform that can be maintained over the long term.
SEO can be fully integrated. Meta data, structured content and performance optimisations can be implemented flexibly. We take technical and content-related factors into account right from the architecture phase.
Yes. Campaign pages can be created efficiently using modular templates and flexible content areas. We integrate them in a structured manner into the existing website architecture.
Craft is not a visual drag-and-drop builder. Any adjustments to the design or complex features require development work. For very small or purely marketing-driven microsites, the setup can be more technically complex than necessary.
Tracking tools are integrated into the front end. Events, conversion tracking and custom requirements can be implemented smoothly from a technical perspective. We ensure that performance and data protection are taken into account.
Craft has a modular structure and can be extended using plugins or bespoke development. New features, interfaces or integrations can be added without having to rebuild the existing system architecture.