Comprehensive e-commerce solutions for discerning brands

The costs depend on the scope, functionality and choice of system. A basic Shopify shop starts at around 15,000 euros. Professional e-commerce solutions with bespoke design, PIM integration and system integrations range from 25,000 to 80,000 euros. Enterprise projects with complex architecture start from 100,000 euros upwards.

A Shopify shop with standard functionality can be up and running in around 8 weeks. Professional e-commerce projects with bespoke UX and system integrations usually take 12–16 weeks. More complex platforms involving B2B logic or multi-market set-ups can take 20 weeks or longer.

The choice depends on the business model. Shopify is particularly well-suited to D2C brands requiring rapid time-to-market and with manageable complexity. Shopware offers greater flexibility for individual requirements, B2B scenarios and complex system environments. The right choice depends on the target audience, product complexity and growth plans.

Headless commerce separates the front-end from the back-end. This allows for maximum flexibility in terms of design and performance, as the front-end can be developed independently of the shop system. Headless commerce is particularly suitable for businesses with multiple sales channels or high demands in terms of customisation and loading times.

A PIM system centralises all product information in one place. Descriptions, images, technical specifications and prices are managed there and automatically fed into the online shop, marketplaces and print media. A PIM is worthwhile for businesses with around 500 products or more, or where products are sold across multiple channels.

Through optimised product pages with clear information and striking images, a seamless checkout process with just a few steps, trust-building elements such as reviews and quality seals, fast loading times and a mobile-optimised user experience. A/B testing helps to identify the most effective strategies.

In Germany, purchase on account, PayPal, credit card and Klarna are the most commonly used payment methods. For international shops, Apple Pay, Google Pay and local payment methods are also available. A lack of payment options is one of the most common reasons for abandoned shopping baskets.

In a professional relaunch, existing URLs are redirected using 301 redirects, site structures are migrated properly and SEO-relevant elements are retained. Without a proper redirect strategy, rankings built up over many years can be lost.

Yes. In many cases, existing online shops can be improved in specific areas. Typical measures include checkout optimisation, improving product pages, performance optimisation and integrating new payment providers. An e-commerce audit reveals where the greatest opportunities for improvement lie.

Yes. Regular updates, security patches, performance monitoring and conversion optimisation are essential for long-term sales success. In addition, there are seasonal adjustments, new features and the analysis of user data.