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Cimco Promotional Films

A range of promotional films for Cimco, designed to position the brand for the long term.

Industry & Energy | 2024 — Heute

CIMCO, a long-established company dating back to 1827, faced the challenge of positioning its brand in a contemporary and relevant way within an increasingly digital world. The aim was to highlight the importance of the electrical trade and to clearly communicate CIMCO’s role as a reliable supplier of high-quality tools. A series of promotional films takes a multifaceted look at the demanding work of electronics technicians, illustrating how CIMCO provides a solid foundation for their day-to-day success across a wide range of applications.

Our guiding principle was to create a tribute to craftsmanship – a cinematic tribute to the electrical trade that highlights the importance of this work for society. We developed a modular concept featuring an emotive voice-over that serves as a common thread: “We manufacture the best tools so that you can carry out your vital work safely and to the highest standard every day.”

This message runs through all video formats – from emotionally engaging productions right through to detailed product videos. Together, they underline CIMCO’s commitment to supporting those who take on responsibility day in, day out on construction sites and in sensitive environments, with uncompromising quality and the highest level of functionality.

»Die Videos und Fotos, die uns Pechschwarz geliefert hat, sind ein voller Erfolg. Unsere Werkzeuge in Aktion – authentisch, dynamisch, und perfekt inszeniert. Das Ergebnis ist nicht nur hochwertig, sondern bringt unsere Marke auf den Punkt. Kreativ, professionell und sympathisch.«— Sabrina Dressel

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Cimco Promotional Films

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