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Digital marketing. Many channels. One strong brand.
Digital marketing connects search, advertising and content with your business model. We prioritise channels, measure relevant outcomes and develop the next steps together.
Your channels should complement each other, not compete.
Digital marketing starts with a clear purpose: build relevant demand and support decisions. We review audiences, the offer and existing data before selecting activities. The result is a plan in which search, advertising and content support one another.
Our approach
Four questions that connect your channels.
The business
Which business goals should your marketing support?
The brand
What should people know and recognise about you?
The channel
What role does search, social or each campaign play?
The impact
Which data helps you make your next decision?
What we offer
Digital marketing with a clear role for each channel.
SEO
Show up where customers search, with technology, content and a recognisable brand.
GEO
How AI describes you is part of your brand. We review answers, content and sources.
Google Ads
Meet relevant demand with search ads, Shopping and suitable Google campaigns.
Social ads
Earn attention in the feed with messages and creative that fit your brand.
Ad creatives
Image, video and motion built around one idea, for your brand and each channel.
Tracking & analytics
Review data quality. Make results clear. Use them to define the next steps.
Let’s talk
Give your next steps a clear priority.
We review your channels, content and goals together, identifying where demand starts, which messages are missing and what can be tested with the available budget.
Recognition for our agency work.
German Brand Award
German Web Award
German Design Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Success stories
Brands we have helped move forward.
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How we work together.
Understand the baseline
We review audiences, the offer, existing channels and data.
Set priorities
We connect business goals with a clear action plan.
Connect activities
We align content, ads, creative and destination pages.
Assess impact
We review outcomes and identify specific next steps.
Digital Marketing in detail
SEO
Align technology and content with relevant searches and next steps.
GEO
Review presence in AI answers and provide reliable information.
Google Ads
Align search ads and other campaigns with measurable goals.
Social ads
Connect channel, audience and creative with a clear purpose.
Ad creatives
Develop and test image, video and motion assets for the selected channels.
Tracking & analytics
Review goals, events and data quality. Put results into context.
Related digital marketing services
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Connect your brand with demand.
- A personal assessment of your project
- A conversation without obligation
Speak with our team
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Insights on Digital Marketing
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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What clients say about working with us.
»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«
»Was als Relaunch startete, ist eine echte Partnerschaft geworden. Neue Landingpages, Kampagnen, ständige Optimierungen. Das Team denkt mit, bevor wir fragen müssen. So stellen wir uns Zusammenarbeit vor.«
»pechschwarz hat abgeliefert. Unsere Anforderungen wurden sofort verstanden, die Kommunikation war immer transparent und das Ergebnis spricht für sich. Klare Empfehlung als Website Agentur«
Answers about Digital Marketing
Digital marketing includes SEO, GEO, Google Ads, social ads, creative and analytics. The right services depend on the offer, audiences and starting point.
Not every company needs all channels at once. We prioritise according to goals, available resources and existing data. A focused start makes individual activities easier to assess.
We clarify tasks, contacts and approvals at the start. Depending on your needs, we support strategy, production or day-to-day campaign work. We document decisions and results clearly.
We distinguish management, production and media spend within the agreed scope. Activities have clear goals and evaluation criteria. We discuss changes using available results and open questions.
SEO connects technical foundations with content for specific search questions. We prioritise pages by their contribution to your goals. We assess visibility alongside relevant visits.
GEO examines how brands appear in AI-assisted answers. We review relevant questions, cited sources and website content. We explain measurement methods and limitations; placements cannot be guaranteed.
Google Ads reaches people through search ads and other advertising formats. We connect campaign structure, ads and relevant destination pages. Evaluation considers meaningful conversions and available data.
Social ads bring offers into relevant audiences’ feeds. We develop messages and formats alongside campaign planning. Organic content can support paid communication.
Ad creatives translate the brand and offer into specific ads. We plan assets, variants and format adaptations with clear hypotheses. Production follows the channel, message and testing needs.
Tracking and analytics make defined actions measurable. We review events, consent and possible data gaps. Reports distinguish observed outcomes from assumptions and explain which next steps are justified.
Let’s discuss your Digital Marketing project.
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