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Email marketing. Give customers a reason to stay.
Email marketing connects relevant content with the right moment. We plan newsletters, templates and automation around your customer relationships.
A good email starts with a good reason.
Email marketing needs a clear purpose and a recognisable benefit for recipients. We review audiences, available data and the next useful step. This shapes a plan for editorial content and automated messages. Sending frequency alone is not a measure of quality.
Our approach
Four questions before sending.
The occasion
Why is this message relevant right now?
The recipient
Which content suits the recipient’s interests and previous contact?
The brand
How do your emails sound and what makes them recognisable?
The next step
What should happen after reading and how will we evaluate it?
What we offer
Email marketing from purpose to evaluation.
Email strategy
Which occasion fits which customer? The plan for newsletters and automated emails.
Segmentation
One list, different needs. Group recipients by relevant data and interests.
Templates
Your brand in the inbox, with clear templates that stay readable on desktop and mobile.
Automation
From trigger to relevant message. Clear workflows for your customer relationships.
Testing
Subject line, content or CTA: we test what helps people take the next step.
Email analytics
Put delivery, clicks and goal actions into context. Use them to shape the next send.
Let’s talk
Turn a contact into a relationship.
Show us your newsletters, automated messages and existing systems. We review occasions, content and the next steps for recipients, then develop a suitable sending plan.
Recognition for our agency work.
German Brand Award
German Web Award
German Design Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Success stories
Brands we have helped move forward.
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How we work together.
Clarify goals and data
We review occasions, recipient groups and existing systems.
Plan content and templates
We connect the message, design and next step.
Test the sequences
We check templates, links and automation rules before launch.
Put results into context
We assess available data and plan specific improvements.
Email marketing in detail
Email strategy
Define goals, audiences and occasions for newsletters and automated messages.
Segmentation
Review available data for relevant content and clear recipient groups.
Templates
Design readable, recognisable emails for your brand and relevant devices.
Automation
Plan triggers and messages as a clear sequence.
Testing
Compare subject lines, content and next steps using clear hypotheses.
Reporting
Review delivery, responses and meaningful actions separately to guide the next steps.
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Give your emails a clear purpose.
- A personal assessment of your project
- A conversation without obligation
Speak with our team
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Insights on Email Marketing
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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What clients say about working with us.
»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«
»Was als Relaunch startete, ist eine echte Partnerschaft geworden. Neue Landingpages, Kampagnen, ständige Optimierungen. Das Team denkt mit, bevor wir fragen müssen. So stellen wir uns Zusammenarbeit vor.«
»pechschwarz hat abgeliefert. Unsere Anforderungen wurden sofort verstanden, die Kommunikation war immer transparent und das Ergebnis spricht für sich. Klare Empfehlung als Website Agentur«
Answers about Email Marketing
A newsletter is created editorially for a planned send. Automated emails follow predefined triggers and rules. Both formats need a clear purpose and relevant content.
We first review access, data structure, existing templates and technical capabilities. This shows which activities the current system supports and where further coordination is needed.
To start, we need communication goals, brand assets and an overview of existing data and processes. We clarify ownership, approvals and handling of recipient data with you before implementation.
The right frequency depends on the occasion, content and recipient expectations. We plan a clear sequence and assess responses and unsubscribes. A universal sending frequency does not suit every company.
An email strategy connects communication goals with recipient needs. We organise content and occasions around the customer relationship. Editorial newsletters and automated messages each have a clearly defined purpose.
Segmentation separates recipient groups using suitable, available attributes. We assess data quality and freshness before creating rules. You agree the required approvals and handling of recipient data with the responsible stakeholders.
Email templates translate your brand into reusable blocks. We focus on readable text, clear calls to action and a logical sequence. Testing in agreed email clients and on mobile devices is part of preparation.
Email automation connects defined events with relevant messages. We specify triggers, delays, exceptions and exit conditions. Before launch, we test the sequence with test data to avoid unintended duplicate messages.
Email tests compare deliberately chosen variants. We define hypotheses, goals and an appropriate evaluation before sending. Small recipient groups or several simultaneous changes limit the conclusions that can be drawn.
Reporting connects available delivery data with meaningful actions. We consider delivery, clicks, unsubscribes and subsequent steps together. Individual metrics do not replace an overall assessment; we make data gaps visible.
Let’s discuss your Email Marketing project.
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