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GEO AGENCYYour customers are asking about AI. Is your brand the answer?
These days, searching isn’t just about Google. ChatGPT, Gemini, Claude and Perplexity answer millions of questions every day. pechschwarz® ensures that your brand not only appears there, but is represented correctly.
Over 500 leading brands place their trust in our GEO agency
WHY GEO?
Millions of search queries no longer end up on search engines.
ChatGPT, Gemini, Claude and Perplexity answer questions every day that used to be the preserve of traditional search engines. If you don’t appear there, you don’t exist for these users. Those who do appear, but are misrepresented, lose trust before the first conversation even takes place. GEO ensures that your brand appears in AI-generated responses, with the right messages, the right positioning and the authority that builds trust.
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Figures that matter
AI visibility that can be measured.
Brand mentions
Average increase in AI responses.
AI traffic
Increase in brand mentions in AI responses.
The AI platforms
Average increase driven by AI referrals.
The response time
Until the first results can be measured.
WHAT WE DO
The AI answers that really matter.
AI visibility analysis
How often and in what way is your brand mentioned by AI systems today? We analyse your current situation and highlight where there is potential.
Content optimisation for LLMs
Structured, factually sound content that AI systems understand, trust and cite.
Brand positioning in AI
We ensure that the right messages and the right positioning are included in AI responses.
Building Authority
External signals and structured data that indicate to AI systems: This brand is a reliable source.
Prompt strategy
We identify the questions your target audience asks of AI systems and optimise the responses specifically to address them.
AI monitoring
Brand mentions across all relevant AI platforms, continuously tracked and analysed.
FREE GEO CHECK
What are AI systems saying about your brand today? We’ll show you.
Most brands don’t know whether or how they feature in AI responses. In the free GEO Check, we analyse your current visibility in ChatGPT, Gemini and Perplexity, and show you specifically where potential is being wasted.
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Our process
From audit to AI presence. Step by step.
GEO Audit
We analyse how your brand is perceived by AI systems today. Which questions are answered, which aren’t, what does AI say about you, and how does it portray you compared to the competition? Understand first, then optimise.
Query & Target Audience Analysis
What questions does your target audience ask AI systems before making a decision? We identify relevant query types and prioritise them according to purchase intent, market relevance and competitive intensity.
Content optimisation
Existing content is structured for LLMs, fact-checked and made citable. New content is created by
Building Authority and Trust
AI systems trust sources that send clear signals of authority. External links, structured data and consistent brand information signal to LLMs that a source is reliable and worthy of citation.
Prompt Testing & Iteration
We systematically test how AI systems respond to relevant queries, document the results and optimise them iteratively until your brand appears exactly where it should.
Monitoring & Reporting
AI mentions, share of voice and AI referral traffic are continuously tracked and analysed. What works is scaled up. What is missing is refined and communicated.
Our strengths as a GEO agency
Narrative control
What AI says about your brand is no coincidence. We ensure that the message and positioning in AI responses are spot on.
First-mover advantage
GEO is a young company. Anyone who invests now will set the standard before the competition wakes up to it.
All relevant platforms
ChatGPT, Gemini, Perplexity, Claude, Copilot. Optimised for all the AI systems your target audience uses.
No cost per click
AI visibility is organic. Those who appear in AI responses do not pay CPC. GEO is an investment, not a recurring advertising bill.
SEO & GEO from a single team
Considering both disciplines together. Technical foundations, structured data and organic authority feed directly into the GEO strategy.
Continuous monitoring
AI systems are constantly evolving. We keep a close eye on your AI presence and take action before your visibility is lost.
Other services
Marketing services
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3D & CGI
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SEO
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Google Ads
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Social Ads
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Copywriting
Project enquiry
Ready for visibility that doesn’t require an advertising budget?
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
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Our standards as a GEO agency
Citation-friendliness as a design principle
AI systems do not cite just any content. They favour clearly structured, factually verifiable and thematically in-depth sources. We structure our content from the outset to meet these requirements. Not as a form of retrospective optimisation, but as a fundamental principle underpinning every text.
Facts rather than claims
LLMs are wary of vague advertising claims. What ends up in AI responses is specific, transparent and sourced. We work with precise statements, verifiable data and clear positioning, because that is the language that AI systems understand and pass on.
Platform Intelligence
ChatGPT, Gemini and Perplexity work in different ways. They are trained on different datasets, weigh up sources differently and generate responses using different logic. We are aware of these differences and optimise our approach specifically for each platform, rather than treating all systems in the same way.
GEO & SEO as a single entity
Anyone who runs GEO without a solid SEO foundation is building on sand. Technical soundness, structured data, organic authority and high-quality content form the basis on which every GEO strategy is built. When considered together, these two disciplines deliver sustainable visibility, both traditional and AI-based.
Continuity rather than one-off optimisation
AI systems are updated regularly. Training data changes, weightings shift, and new platforms emerge. GEO is not a project with a fixed completion date, but an ongoing endeavour. We’ll keep at it, even once the initial goal has been achieved.
Structured data as the language of AI
AI systems do not read websites in the same way as humans. They process signals, structures and entities. Schema markup, clear data hierarchies and machine-readable content are the language in which LLMs absorb and pass on information. Anyone who does not speak this language will simply be less well understood, no matter how good the content is.
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Questions on the subject of GEO
GEO stands for Generative Engine Optimisation. It refers to the targeted optimisation of content and brand presence to ensure that brands are visible and accurately represented in AI-generated responses from systems such as ChatGPT, Gemini or Perplexity.
SEO is optimised for traditional search engines and their ranking algorithms. GEO is optimised for large language models that generate answers rather than listing links. The two disciplines complement one another and should be considered together.
LLMO stands for Large Language Model Optimisation and is a synonym for GEO. Both terms describe the optimisation of AI-based language models such as ChatGPT, Gemini or Perplexity.
AI systems answer questions based on training data and real-time information from the web. They generate answers rather than listing links. The sources used and cited depend on the authority, structure and relevance of the content.
Yes. Through systematic prompt testing, AI monitoring tools and the analysis of AI referral traffic, it is possible to measure how often and in what way a brand appears in AI-generated responses.
The first measurable changes usually become apparent after 6 to 12 weeks. GEO, like SEO, is a medium- to long-term strategy that requires ongoing maintenance.
The costs depend on the scope of the measures, the number of platforms and the current level of AI visibility. A reliable assessment can only be made following an initial audit.
Structured data consists of machine-readable mark-up within a website’s code, such as Schema markup. It helps AI systems to better understand content, identify entities and interpret information correctly. It forms an important foundation for GEO.
Yes, particularly in niche markets. Anyone who establishes themselves as an authority in a specific subject area has a good chance of being cited as a relevant source by AI systems, regardless of the size of their company.
Ready to unlock your website’s full potential?
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Our awards as a web agency
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
