GOOGLE ADS AGENCYGenerating traffic is easy. Running profitable campaigns takes work.

The cost of a website depends on its scope, functionality and strategy. Simple one-pagers cost around 10,000 euros. Professional corporate websites with a bespoke user experience (UX), CMS integration and an SEO strategy range from 15,000 to 20,000 euros. Enterprise solutions with complex architecture, multi-market set-ups or platform integrations start from 50,000 euros and upwards.

The duration depends on the scope of the project. A simple one-pager can be ready in around 6 weeks. For a professional corporate website, you should allow 10–12 weeks. More complex projects involving platform integrations or multi-market set-ups can take 16 weeks or longer. Factors such as approval processes and content delivery have a significant impact on the timeline

To get a website project off the ground, an agency usually needs clear objectives, a defined target audience, information on positioning and, where available, existing brand guidelines. Based on a structured kick-off meeting, these elements are used to develop the site structure, wireframes and the design concept.

Website builders such as Wix or Squarespace deliver quick results, but they reach their limits when it comes to bespoke requirements, performance and scalability. Professional websites rely on CMS or headless systems, which are technically flexible, grow with the business and allow full control over design, functionality and content.

Yes. Modern websites are usually built using CMS systems, which allow you to edit text, images and simple pages without any technical knowledge. This requires a properly set-up backend and a brief induction. For more significant structural changes or new features, it is still advisable to seek expert support.

Basic technical SEO, such as a clean page structure, fast loading times, mobile optimisation and meta data, should be standard features of any professional website. Strategic SEO measures, such as content campaigns, link building or ongoing keyword optimisation, go beyond this and are usually offered as separate services.

Yes. Every website needs reliable hosting, regular updates, backups and security measures. Many agencies offer maintenance packages. Alternatively, hosting can be set up with an external provider and handed over with properly configured access details.

In a professional relaunch, existing content is migrated, relevant URLs are redirected using 301 redirects, and SEO metrics are preserved. The aim is to maintain rankings and organic traffic as effectively as possible. Without a proper redirect strategy, rankings built up over many years could be lost.

A typical website project goes through the following phases: getting to know each other and defining objectives, concept and site structure, design, development, testing, launch and subsequent support. It is important that clear milestones and approval points are defined for each phase.

No. With a properly set-up website, the client is given full access and can continue working with in-house teams or other service providers at any time. Vendor lock-in is a red flag. A good agency remains a partner, not a source of dependency.