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Google Ads agency. Bring demand to your doorstep.
Google Ads connects your offer with relevant searches and audiences. We align campaigns, creative and landing pages with your business goals.
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A click opens the door. Your offer makes the case.
Your offer deserves more than random clicks. We connect search terms, ads and landing pages with the enquiries or sales that matter to you. Conversion tracking and data quality provide the basis for informed budget decisions.
Our approach
Four questions before the first euro.
The goal
Which enquiries or sales matter to your business?
The demand
What do people search for when they need your offer?
The message
What makes your ad recognisable and your offer clear?
Analytics
Which conversions matter and what budget is available?
What we offer
Google Ads from search term to enquiry.
Search ads
When customers search, your offer matters. We connect search terms, ads and landing pages.
Shopping ads
From feed to ad: show your products where customers are searching for them.
PMax
One campaign goal. Multiple Google channels. With relevant assets and reliable data.
Display ads
Put your brand in view with image ads for relevant audiences and contexts.
Analytics
Conversions, consent and data quality: the foundations for informed budget decisions.
Account audit
Where is budget being wasted? We review search terms, campaigns and next steps.
Let’s talk
Your budget needs a clear plan.
Show us your campaigns and the enquiries or sales you want to achieve. We review search terms, ads, landing pages and conversion tracking, then prioritise the next steps.
Recognition for our agency work.
German Brand Award
German Web Award
German Design Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Success stories
Brands we have helped move forward.
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How we work together.
Clarify goals
We define relevant enquiries, sales and budget limits.
Review the account
We review campaigns, landing pages and conversion signals.
Launch campaigns
We implement the structure, ads and agreed tests.
Manage budget
We assess results and make clearly documented adjustments.
Google Ads in detail
Search ads
Connect searches, ads and landing pages with relevant demand.
Shopping ads
Align product data and campaigns with your online shop.
Performance Max
Connect goals, assets and product data across channels.
Display & video
Give image and video ads a clear role in the buying journey.
Conversion measurement
Define meaningful conversions and review measurement, consent and data quality.
Account audit
Review structure, search terms and budget use. Prioritise the next steps clearly.
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Give your advertising budget direction.
- A personal assessment of your project
- A conversation without obligation
Speak with our team
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Insights on Google Ads
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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What clients say about working with us.
»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«
»Was als Relaunch startete, ist eine echte Partnerschaft geworden. Neue Landingpages, Kampagnen, ständige Optimierungen. Das Team denkt mit, bevor wir fragen müssen. So stellen wir uns Zusammenarbeit vor.«
»pechschwarz hat abgeliefert. Unsere Anforderungen wurden sofort verstanden, die Kommunikation war immer transparent und das Ergebnis spricht für sich. Klare Empfehlung als Website Agentur«
Answers about Google Ads
A Google Ads agency plans, manages and evaluates campaigns. This includes account structure, ads, search terms and measurement. Landing pages and creative should support campaign goals.
Budget depends on the market, goal, competition and available data. We separate media spend from management fees and agree limits before launch. We do not give a universal minimum without a review.
A conversion is a predefined action such as a purchase or enquiry. Not every recorded action has the same value. We align measurement and evaluation with your business model.
Existing accounts can be continued after a joint review. We clarify access, data history, tracking and active campaigns. We document changes so decisions remain traceable.
Search ads address searches relevant to your offer. We structure keywords, review actual search terms and refine ad copy. Exclusions help prevent delivery for irrelevant searches.
Shopping ads need accurate product data and suitable campaign settings. We review feeds, product groups and landing pages. Evaluation considers sales and business goals, not just product clicks.
Performance Max combines multiple Google advertising channels in one campaign type. We review conversion goals, assets and available product data. We assess results alongside existing campaigns rather than assuming every conversion is additional.
Display and video ads reach audiences beyond a specific search query. We align the message, format and destination page. We assess reach and responses according to the campaign’s purpose.
Conversion measurement records defined actions such as enquiries or purchases. We review which events matter for campaign decisions and whether duplicate signals occur. We account for consent and data gaps during setup and evaluation.
An account audit reviews existing campaigns before expansion. We assess search terms, ads, landing pages and measurement together. The result is a prioritised list of concrete actions and open questions.
Let’s discuss your Google Ads project.
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