Cimco Expert Campaign

Film & Photography Social Media Campaign for various Cimco tools

Industry & Energy | 2025

CIMCO specialises in professional tools and solutions for the electrical trade and is synonymous with quality, precision and reliable work processes.

The challenge was to showcase a wide variety of different tools individually and highlight their respective unique features. As well as creating a high-quality, eye-catching presentation, the focus was to be on practical utility above all else: the functionality, areas of application and added value of each tool had to be communicated clearly. The aim was to create modern product communication that both informs and inspires enthusiasm for the products.

To present the tools in a high-quality and eye-catching manner, we developed a visual strategy that combines product aesthetics with practical application. In our studio, we showcased the tools using targeted lighting and precise staging to highlight their quality and details to the full. In addition, footage was shot directly at CIMCO, featuring an employee presenting the products, explaining their functions and demonstrating their practical use. The result was a versatile film and photography campaign that conveys both the high quality of the tools and their practical benefits in everyday working life.

»Die Videos und Fotos, die uns Pechschwarz geliefert hat, sind ein voller Erfolg. Unsere Werkzeuge in Aktion – authentisch, dynamisch, und perfekt inszeniert. Das Ergebnis ist nicht nur hochwertig, sondern bringt unsere Marke auf den Punkt. Kreativ, professionell und sympathisch.«— Sabrina Dressel

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Paul Consultant +4920225855318

Cimco Expert Campaign

Project overview

Ready to unleash the brand’s full potential?