GJP

GJP Steuerberatungsgesellschaft is dedicated to providing modern, forward-looking tax advice and personalised support to businesses and private individuals. With offices in Eberswalde and Berlin, the firm combines professional expertise with a consultative approach based on partnership.

The challenge was to present the firm as a single, unified brand across its two locations. During the production process, the team moved between the two offices to create a consistent visual identity. At the same time, the aim was to create a visual identity that deliberately sets itself apart from traditional tax adviser stereotypes: modern, authentic and approachable. The focus was on the people behind the firm – rather than formal portraits or generic imagery, the emphasis was on contemporary photographs that bring out the team’s personalities, their collaboration and the positive corporate culture.

Project overview

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