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SEO AGENCYSEO isn’t about bringing in more traffic. It’s about attracting the right customers.
If you rank for the wrong keywords, you’ll pay the price in terms of time and budget. pechschwarz® focuses on SEO strategies that take the entire funnel into account, from search to conversion.
Over 500 leading brands place their trust in our SEO agency
WHY SEO?
Many deals are decided before any discussions take place.
If you’re not on page 1 of Google, you simply don’t exist for the vast majority of your potential customers. But the real problem isn’t the ranking. It’s that most SEO strategies optimise for volume rather than relevance. More traffic, more clicks, more impressions. But not necessarily more revenue. pechschwarz® develops SEO strategies designed with the buying process in mind. What questions do your customers ask before they buy? That’s exactly where we come in.
Figures that matter
Organic growth that pays off.
Visibility
Average increase in organic traffic.
The rankings
Keywords on page 1 after 6 months.
The leads
Average increase in leads through SEO.
The ROI
Average return on SEO investment
WHAT WE DO
SEO that doesn’t stop at search rankings.
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On-page optimisation
Content, structure and messaging that rank highly and convert. A keyword strategy that targets purchase intent, not just volume.
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Technical SEO
Crawlability, load time, Core Web Vitals, structured data. The foundation without which no content can rank.
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Content & Keyword Strategy
Thematic clusters that build authority. Content that answers questions before the competition even asks them.
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Link building & off-page
Relevant backlinks from genuine sources. No spam, no grey areas, just sustainable domain authority.
Local SEO
Visibility where your customers are searching. Google Business Profile, local rankings, location-based strategy.
Local SEO
Visibility where your customers are searching. Google Business Profile, local rankings, location-based strategy.
GEO & AI Visibility
If you only optimise for Google, you’re missing out on reach. Visibility on ChatGPT, Gemini and Perplexity is becoming the next competitive advantage.
FREE SEO CHECK
Your SEO has potential. We’ll show you where.
Many websites are ranking well below their potential without realising it. In our free SEO check, we analyse your current visibility, your key keywords and technical weaknesses, and show you exactly where the greatest growth potential lies.
Our process
From analysis to ranking. Straight to the point.
SEO Audit & Assessment
We analyse your current visibility, technical weaknesses, existing rankings and the competition. First understand, then optimise.
Keywords & Strategy
Which keywords attract the right customers? We develop a keyword strategy that combines search volume with purchase intent, rather than simply maximising traffic potential.
On-page optimisation
Content, structure, metadata, internal linking. Everything is tailored to the keyword strategy so that every page fulfils its purpose.
Technical SEO
Core Web Vitals, crawlability, structured data, loading time. The technical foundation without which no content can realise its full potential.
Content & Link Building
New content that builds authority, and backlinks from relevant sources. Sustainable, with no grey areas.
Monitoring & Optimisation
Rankings, traffic, conversions. We measure what works and make continuous adjustments. SEO isn’t a one-off project.
An SEO agency that combines technology, content and AI
What an SEO agency does
An SEO agency improves your visibility in search engines and in AI-generated responses. In practical terms, this means better rankings, more qualified traffic and, ultimately, more enquiries. We take care of the analysis, strategy and implementation, whilst you keep track of the results. This turns organic search into a reliable channel rather than a gamble.
A three-tier system
Rankings that last are not achieved through a single factor, but through the interplay of three. Technical SEO as the foundation: crawlability, load time, Core Web Vitals, structured data. Content that truly delves into topics rather than merely targeting keywords. And visibility in AI search engines such as ChatGPT, Gemini and Perplexity. For us, these three elements are interlinked, rather than existing side by side as separate packages.
SEO does not belong in a silo
Most SEO projects fail not because of a lack of effort, but because of a lack of connection to the rest of the brand. Search engine optimisation that is carried out in isolation from the website, content and brand may improve rankings but has no real impact. We do things differently. As an agency specialising in branding, web and content, we integrate SEO into the bigger picture right from the start. This not only makes you visible, but also recognisable.
Our strengths as an SEO agency
Funnel-first
We don’t just optimise for rankings, but for the entire purchasing process. The right keywords, for the right intent, on the right page.
Brand-integrated
SEO that complements the brand rather than working against it. Content and structure are designed with the brand system in mind.
AI-ready
We take a holistic approach to SEO and GEO. Visibility on Google and in AI search engines such as ChatGPT, Gemini and Perplexity.
E-E-A-T
A clear entity structure, consistent brand signals and in-depth subject matter expertise to build lasting trust with Google and AI systems.
Technically sound
Core Web Vitals, structured data, crawlability. The foundations are in place before a single piece of text is optimised.
Measurable & transparent
Rankings, traffic, leads. Everything is continuously measured and presented in clear reports.
Other services
Marketing services
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3D & CGI
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Google Ads
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Social Ads
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Copywriting
Project enquiry
Ready for SEO that actually brings in customers?
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
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Our standards as an SEO agency
Strategy before optimisation
Good SEO doesn’t start with keywords, but with questions. Who are your customers, what are they really looking for, and where are they in the buying journey? We develop an SEO strategy based on your business context before optimising a single page. SEO without a strategy is effort without direction.
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Technical SEO as a foundation
Rankings aren’t achieved through content alone. Core Web Vitals, crawlability, structured data and clean URL structures aren’t just an add-on for us – they’re the starting point for every optimisation. Because technical weaknesses hold back even the best content.
Authoritative content
We don’t produce texts that simply tick off keywords. We develop content that delves deeply into subject areas, answers questions and demonstrates expert insight. Content that ranks because it is genuinely relevant.
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E-E-A-T as a fundamental principle
Clear authorship, consistent brand signals and a clean entity structure ensure that Google and AI systems recognise your site as a trustworthy source, rather than just another website.
GEO & AI Visibility
Searches no longer take place solely on Google. We optimise structure and content specifically for AI-powered search engines such as ChatGPT, Gemini and Perplexity, so that your brand appears where decisions are made today.
Transparent reporting
No black box. Rankings, traffic, leads and conversions are regularly analysed and clearly communicated. What works is scaled up. What doesn’t work is adjusted.
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Questions about SEO
An SEO agency improves a website’s organic visibility in search engines. This includes technical optimisation, keyword strategy, content development and backlink building. The aim is to reach relevant target audiences via unpaid search results.
The costs depend on the level of competition, the condition of the website and the scope of the work involved. Monthly retainer fees usually start at a few hundred euros, whilst professional strategies for medium-sized businesses often run into four figures. A reliable estimate can only be provided following an audit.
The first changes are often measurable after 3 to 6 months. Significant improvements in rankings and traffic usually occur after 6 to 12 months. SEO is a long-term investment, not a short-term measure.
SEO is optimised for traditional search engines such as Google. GEO (Generative Engine Optimisation) is optimised for AI-based searches such as ChatGPT, Gemini or Perplexity. Both disciplines complement each other and should be considered together.
No. AI is changing the way search works, but it does not make SEO obsolete. On the contrary: those who structure their content, build authority and have a technically sound set-up will continue to benefit even in AI-powered search environments.
Technical SEO encompasses all measures that improve a website’s crawlability, loading speed and indexability. This includes Core Web Vitals, structured data, clean URL structures and mobile optimisation. It forms the foundation upon which all other SEO measures are built.
On-page SEO encompasses everything that is optimised directly on the website: content, structure, meta data and internal linking. Off-page SEO refers to external signals, particularly backlinks from other websites, which help to build authority and trust.
Key metrics include organic traffic, keyword rankings, click-through rate, time on site and conversions. More important than sheer traffic figures is the quality of the traffic: are the right people visiting the site, and are they taking action?
SEO is worthwhile if your target audience is actively searching for your products or services. The higher the customer lifetime value and the fiercer the competition on paid channels, the more organic visibility pays off in the medium and long term.
Ready to unleash your full SEO potential?
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Our awards as a website agency
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
