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SEO agency. Make your brand the one they find.
Your customers are searching. Put your brand where decisions happen. We connect SEO, content and brand strategy to attract relevant visitors, enquiries and sales.
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Where brand meets search
Being found matters. Being chosen matters more.
A ranking puts you in view. Your brand then needs to win people over. We approach SEO through the customer: what are they searching for, what do they expect and why should they choose you? We connect those questions with your positioning, clear content and a website that makes the next step easy.
Our approach
Four perspectives on your next customer.
Your brand
What makes you the right choice.
Your customers
Which questions come before their decision.
Your content
Which answers build trust.
Your technology
How people and search engines use your site.
What we offer
SEO that puts your brand in the running.
On-page SEO
Clear answers, strong pages and links that guide visitors to the right offer.
Technical SEO
Indexing, speed and mobile use. We remove technical barriers.
Content
Content that answers customer questions and shows your expertise.
Off-page SEO
Relevant links and mentions in the right context.
Local SEO
Location pages and business profiles for people searching nearby.
SEO & GEO
Your brand in search and AI answers. One strategy for both routes to your customers.
SEO potential
The demand is there. Find your place in it.
We review your website, relevant searches and competitors. The result is a clear order of priorities: which pages to improve first, which topics are missing and where technical barriers remain. Together, we establish the goals that matter to your business.
Recognition for our agency’s work.
German Brand Award
German Web Award
German Design Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
A look at our work
Success stories from our agency.
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Our process
From a search to your next customer.
Understand
We clarify your offer, audiences and business goals. Your positioning sets the direction for SEO.
Analyse
We review search data, content and technology to find the main opportunities and barriers.
Prioritise
We match searches to the right pages and prioritise work by its contribution to your goals.
Implement
We improve technical foundations, refine content and guide visitors to the right offer.
Measure
We review searches, clicks and meaningful actions on your website, identifying gaps in the data.
Improve
We use the results to guide the next step: deepen content, address new topics and improve pages.
Your brand belongs in every SEO decision.
Brand strategy
We connect search topics with your positioning, so new content remains recognisably yours.
Relevant demand
We prioritise topics that match your offer and your customers’ questions.
Content with substance
Expertise, examples and evidence clarify your services and show what sets you apart.
Technical expertise
Content and development work together. Technical tasks have clear owners.
A focus on conversions
We follow the path from search to enquiry or purchase, using the data available.
Ongoing improvement
New questions, offers and search results inform the next round of improvements.
More services
Related digital marketing services
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Project enquiry
Make the next search lead to you.
- A personal assessment of your project
- A conversation without obligation
Speak with our team
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Insights for your next SEO decision.
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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Clients on working with pechschwarz®.
»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«
»Was als Relaunch startete, ist eine echte Partnerschaft geworden. Neue Landingpages, Kampagnen, ständige Optimierungen. Das Team denkt mit, bevor wir fragen müssen. So stellen wir uns Zusammenarbeit vor.«
»pechschwarz hat abgeliefert. Unsere Anforderungen wurden sofort verstanden, die Kommunikation war immer transparent und das Ergebnis spricht für sich. Klare Empfehlung als Website Agentur«
SEO in detail
Search optimisation with your brand at its centre.
On-page SEO
On-page SEO turns individual pages into clear answers to specific searches. We organise topics, refine titles, improve content and connect pages through internal links. Your services, their benefits and the next step each have a clear place. The page fits both the search and your brand.
Technical SEO
Technical SEO creates an accessible foundation for your content. We review crawling, indexing, redirects, canonicals and mobile usability, then prioritise improvements for your website. For a relaunch, we plan the transition of existing URLs and content from the start.
Content
An SEO content strategy connects demand with your expertise. We examine the questions people ask before an enquiry or purchase, then build topics around your services. We improve existing content with clear answers, concrete examples and evidence readers can check.
Off-page
Off-page SEO looks at how your brand appears beyond your own website. We review existing links and relevant mentions, considering the source, context and value to readers. The findings inform topic planning and coordination with your communications team.
Local SEO
Local SEO makes your offer clear for regional searches. We align location pages, business profiles, services and contact details. People searching nearby should understand whether you are the right choice. Each location gets the information relevant to it.
SEO & GEO
SEO and GEO connect your brand with different forms of search. We work on technical foundations and content together. For traditional results, we assess relevant clicks and enquiries. For AI answers, we also review how your brand and services are described and which sources are cited.
Answers about SEO
An SEO agency improves a website’s visibility for relevant searches. This includes technical foundations, content and internal links. At pechschwarz®, we connect this work with your brand strategy and website goals.
SEO connects relevant searches with content. On the destination page, the offer, trust and user journey shape the next step. We therefore also review how clearly your service is explained and how visitors can enquire or buy.
Timing depends on your starting point, competitors and implementation. We document the baseline and review progress after the first changes. We assess visibility, relevant visits and conversions over time. No one can credibly promise a fixed date for a ranking.
The scope depends on your website, competitors and topics. We first clarify goals and the starting point. You then receive a defined scope with priorities, responsibilities and costs. A relaunch needs a different plan from improving existing content.
GEO adds visibility in AI answers to SEO. We assess its priority through your audiences and the questions they ask. Existing SEO foundations remain relevant. We plan both disciplines together so that content and technical work stay aligned.
We assess search data alongside relevant actions on your website. Rankings and clicks show how people find you. Enquiries, purchases or other agreed goals show what happens next. What can be connected depends on your tracking and the available data.
Move your brand forward.
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