Social Media Marketing AgencyScroll-stoppers that deliver. Campaigns that scale.

The costs depend on the scope of services. Community management-only packages start at around 1,500 euros per month. A comprehensive social media marketing package, including strategy, content production, paid social and reporting, ranges from 3,000 to 10,000 euros per month. Campaign-specific projects, such as product launches or influencer campaigns, are priced on a case-by-case basis.

A social media marketing agency handles strategic planning, content production, campaign management and performance measurement on social media platforms. The range of services extends from organic social media management and community management, through paid social advertising, to influencer marketing and content creation. Depending on the agency, they may manage individual disciplines or the entire social media presence.

Organic social refers to all content that is displayed without paid reach, i.e. regular posts, Stories and Reels. Paid Social refers to paid advertisements on platforms such as Meta, TikTok or LinkedIn, which are targeted at specific audiences. The two disciplines complement each other: Organic builds trust and a community, whilst Paid delivers measurable reach and conversions.

The choice of platforms depends on the target audience and business model. Instagram and TikTok are particularly well-suited to B2C brands with visual content. LinkedIn is the leading platform for B2B communication and employer branding. YouTube is ideal for products that require explanation and long-form content. A well-thought-out platform strategy prevents resources from being wasted on channels that the target audience does not use.

The relevant KPIs depend on the objective. For brand awareness, reach, impressions and follower growth are key. For engagement, likes, comments, shares and saves are key. For performance campaigns, ROAS, CPL, CPA and conversion rate are the key metrics. Regular reporting and data-driven optimisation form the basis for sustainably successful social media activities.

ROAS stands for Return on Ad Spend and describes the ratio between advertising expenditure and revenue generated. A ROAS of 4 means that for every euro spent on advertising, four euros of revenue were generated. ROAS is the key metric for evaluating paid social campaigns and helps to allocate budgets efficiently and scale profitable campaigns.

The ideal posting frequency depends on the platform and your resources. For Instagram, three to five posts a week are recommended; for TikTok, daily or even several times a day. LinkedIn works well with one to three posts a week. Consistency is more important than frequency: regular posts are favoured by the algorithm and help build trust with your target audience.

A social media manager is a single person who manages social media channels. An agency provides a specialised team with expertise in strategy, creative, paid advertising and analytics. Agencies can scale up more quickly, manage multiple platforms simultaneously and bring experience from various industries and campaigns, which significantly shortens the learning curve.

Yes and no. High-quality content strengthens brand perception and credibility. At the same time, native, authentic formats such as UGC or talking-head videos often perform better on platforms like TikTok than highly polished productions. The best strategy combines both: professional brand content and authentic creator content, depending on the campaign objective.

In principle, yes. Many companies manage their social media channels in-house. The difference compared to a professional agency lies in the strategic depth, creative consistency and expertise in paid advertising. Specialised know-how pays off in measurable terms, particularly in paid social advertising, where budgets depend directly on the quality of the campaign.