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Corporate design makes your brand recognisable.
Corporate stationery, presentations, vehicles, signage, trade fair appearances. Designed as a cohesive system, not as individual elements. So that your company makes an equally strong impression at every point of contact.
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WHY CORPORATE DESIGN?
A consistent brand identity maximises the impact of your brand.
Most companies have a logo but no system for day-to-day use. The result: business cards look different from presentations. The exhibition stand tells a different story to the website. New branches come up with their own layouts on the fly. And when someone looks for ‘the template’, they find five different versions on the server. pechschwarz® develops corporate design as a well-thought-out application system that teams can actually use in their day-to-day work.
Figures that matter
Your corporate design partner for brand recognition and professionalism.
The consistency
Brand Consistency Score by Corporate Design Project.
The recognition factor
Brand recognition across all touchpoints.
The speed
Until the first Identity draft.
The rating
Average project rating.
What we offer
A visual identity for everyday brand use.
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Logo & symbol
A mark that expresses your positioning and works across the formats you need.
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Colour & type
Colour and typography create hierarchy and a recognisable visual identity.
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Imagery
Image rules and layout grids connect your different applications.
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Stationery
Documents and stationery follow the same system.
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Templates
Presentations and other templates make the design directly usable for your team.
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Corporate design manual
A manual explains rules and applications so teams and partners can apply the identity consistently.
FREE DESIGN CHECK
Your brand has potential. We’ll show you where it seems inconsistent.
Many companies have a logo but no brand guidelines to support it. In our free design review, we analyse your current corporate identity for consistency and professionalism, and show you exactly where the greatest potential for improvement lies.
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Our awards as a branding and identity agency
German Design Award
German Brand Award
German Web Award
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w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
Our process
From design concept to a system in practice.
Review of the current situation
How is your brand identity shaping up today? We analyse all existing applications for consistency, quality and any gaps.
Design concept
Two to three visual directions as a starting point. No endless cycle of revisions, but clear decisions backed by specific feedback.
Key elements
Logo applications, colour scheme, typography, design grid. The visual foundation upon which all applications are built.
Application system
Business stationery, presentations, signage, vehicles, trade fairs. Every touchpoint is designed in detail and documented.
Templates
Editable templates for all the formats your team needs on a day-to-day basis. Ready to use straight away, without needing a designer on hand.
Corporate Design Manual
Digitally documented, available in real time, with assets to download. Not just a PDF in an archive, but a system that your team actually uses.
Our strengths as a corporate design agency
Office supplies
Business cards, stationery, envelopes and more, as part of a modular system with clear guidelines for every application.
Presentations & Documents
Templates for PowerPoint, Keynote and Google Slides. Quotation templates, fact sheets and minutes – ready to use.
Signage & Wayfinding Systems
External and internal signage, wayfinding systems and reception areas to ensure a consistent image at every location.
Vehicle lettering
From company cars to entire fleets. Clear guidelines for cars, vans and lorries.
Trade Fairs & Events
Stand design, roll-ups, banners and name badges. A visual identity system that works even under time pressure.
Corporate Design Manual
Not a PDF in the archive, but a digital handbook that your team uses every day.
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Project enquiry
Give your brand a clear visual identity.
- Free, personalised advice within <24 hours
- Non-binding quote
Our experts are raring to go
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All about branding
Use the arrow keys to browse. Home shows the beginning, End the last posts. Use Tab to select post links.
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Corporate design in detail
Logo & figurative mark
Not just a logo, but a logo system with variations, responsive logic and usage guidelines for every context.
Colour scheme & typography
Primary, secondary and accent colours with a clear hierarchy. Typography system with Type Scale & Pairings
Visual Language & Design Grids
Photography principles, layout rules and design grids to ensure consistency across all formats.
Office equipment
Business cards, stationery, envelopes, stamps. Modular and ready to use straight away.
Presentations & Assets
PowerPoint, social media & quotation templates. On-brand
Corporate Design Manual
A digital handbook containing templates, assets and guidelines. No PDFs in the archive.
Questions regarding corporate design.
It depends on the scope. A focused package comprising a logo and business stationery is different from a comprehensive corporate identity package including a style guide and templates. We define the scope clearly during the discovery call.
Logo and basics: 4–6 weeks. Complete corporate identity with applications: 8–12 weeks. Including a digital style guide: 10–14 weeks.
Logo, colour scheme, typography, design grid, visual language. Plus the applications: business stationery, presentations, documents and a manual that brings it all together.
Corporate design refers to the visual identity and its applications. Brand identity goes further and also encompasses tone of voice, verbal identity, motion and strategic brand management. CD is part of BI.
Corporate design is the visual system. Corporate identity is the overall image – that is, a company’s design, communication, behaviour and culture taken together.
Corporate design (how you look), corporate communication (how you communicate) and corporate behaviour (how you act).
Yes, quite often, in fact. Modernisation, fine-tuning or a complete overhaul, depending on how much of the existing system is still viable.
Yes. Logo files, Figma files, editable templates, print files. All yours to keep, all ready to use straight away.
A dynamically updated digital style guide containing all design guidelines, downloadable assets and examples of use. Not a PDF that becomes outdated, but a system that evolves with the brand.
It helps, but it’s not essential. If the positioning isn’t clear, we recommend a quick strategy review. Once it’s finalised, we’ll get straight on with the design.
Plan your Corporate design project.
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