Strategic video production. It’s not just about the camera.
Over 200 videos produced, with a clear strategy, concept and understanding of what a video is meant to achieve.
Video is one of the most powerful channels brands currently have at their disposal.
Nevertheless, most videos are produced in isolation from the rest – with no link to the website, no link to the messaging, and no clear objective before the first day of filming.
This is exactly where we come in. We develop video content with a clear strategy and concept, so that it not only looks good, but also fits the brand and makes a real impact.
Results on the assembly line
Video projects we have produced
Average project rating
Higher conversion rates on pages featuring video
What we do
Image & Brand Film
Your business, your ethos, what sets you apart – told through film. With a concept and strategy in place before the camera starts rolling.
Social media content
Video content that works on the platform – not just looks good. For TikTok, Instagram, LinkedIn and YouTube.
Paid campaigns
We produce, test and optimise videos and formats, with the aim of ensuring that every euro spent on media delivers greater value.
Concept & Strategy
Before we start filming, we clarify what the video is intended to achieve. For whom. Where. And how it fits in with the brand and the messaging.
Motion Design & Animation
Moving brand elements, explanatory videos and animated content – on-brand and reusable across all touchpoints.
Interview & Testimonial
Real voices that build trust. Customers, staff, founders – professionally produced, authentically told.
Our web design agency creates SEO-optimised and technically sound websites based on in-depth target audience analysis. With a clear information architecture, fast loading times and user guidance designed to maximise conversions, we create digital experiences that are visible on Google and generate sustainable growth.
Greater visibility
A clear structure, clean code and optimised content ensure that your website is easier to find on Google.
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More enquiries
Clear user guidance and clear messaging turn visitors into qualified enquiries and leads.
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Better performance
Optimised loading times and modern technology improve search rankings, user experience and conversion rates.
Web Design Services
We develop digital strategies that provide clarity, place user needs at the centre and enable businesses to grow sustainably in the digital space. Our approach combines analytical precision, technical expertise and creative thinking. Every strategic step is designed to shape digital experiences that generate relevance, provide guidance and deliver measurable results.
We analyse existing digital ecosystems to accurately identify their performance, usability and technical potential.
Our analysis of benchmarks and trends provides the strategic basis for identifying opportunities for digital differentiation.
Through direct dialogue with users, we gain a deep understanding of their needs and use this to derive uncompromisingly user-centred requirements.
We define measurable objectives and a clear scope in order to create a product vision that serves as a guiding principle for the entire project.
This results in logical and intuitive navigation structures that make complex content easily accessible.
In collaborative sessions, we work together to refine priorities and develop a roadmap that provides strategic clarity for everyone involved.
We create digital experiences that are functionally compelling, aesthetically inspiring and bring brands to life in a tangible way. Our design process combines user needs with visual clarity, technological feasibility and a high standard of brand precision. The result is interfaces that function intuitively, build trust and have a lasting impact.
We turn ideas into clickable prototypes, which allow concepts to be tested at an early stage and provide a sound basis for decision-making.
Clear guidelines for usability and visual consistency are defined to ensure a seamless and intuitive user experience.
Our graphic systems combine typography, colour schemes, motion, iconography and modular components. They enable flexible brand management whilst remaining uncompromisingly consistent.
We design interfaces that, through intelligent interactions, not only provide clarity but also offer genuine added value for the user.
We design and develop digital experiences that are accessible to all users and regard inclusion as an integral part of the process.
We develop websites and web applications that bring brands to life in the digital world – strategically sound, visually precise and technologically future-proof. The result: digital solutions that delight users, boost sales and help your business grow.
We design and develop digital platforms that combine well-thought-out architecture with an excellent user experience.
By decoupling the front-end from the back-end, we create architectures that ensure maximum performance, security and scalability.
Our scalable architectures help international brands to deliver their content in a way that is consistent globally yet relevant locally.
We customise leading content management systems such as WordPress, Typo3 and Storyblok and ensure seamless data migration.
Our web applications offer an app-like experience in the browser, combining speed with the ability to work offline.
We develop digital touchpoints that convey an authentic employer brand, thereby attracting the right talent.
We write high-performance, modular code that serves as a solid foundation for long-term stability and extensibility.
We implement modern hosting set-ups and DevOps processes that ensure maximum availability, security and optimal loading times.
We build e-commerce platforms that not only sell products, but also create lasting brand experiences through strategic design and intuitive user guidance.
We build e-commerce platforms that don’t just sell products, but create lasting brand experiences through strategic design and intuitive user guidance. Shopify / Shopware / Custom: We select and adapt the platform that best suits your business model and supports your growth objectives.
Our API-first architectures enable highly personalised omnichannel experiences and maximum flexibility for future growth.
By seamlessly integrating PIM, DAM and CRM systems, we create a consistent data ecosystem to ensure efficient processes.
We connect digital systems to form high-performance ecosystems that make intelligent use of data and seamlessly integrate processes. Our approach combines technical excellence with strategic insight, ensuring that integrations not only work but also deliver genuine added value: from efficient workflows and consistent data structures to scalable, future-proof platforms.
We integrate product data systems to ensure that information is consistent and always up to date across all channels.
Flexible API interfaces enable optimised content workflows and the decoupled delivery of content across various platforms.
We centralise customer data and make it usable to create personalised experiences and strengthen customer relationships.
Integrating relevant tools enables automated campaigns, accurate reporting and improved marketing efficiency.
We develop bespoke interface solutions that map specific business processes and create a seamless system landscape.
We make digital performance visible and translate data into clear recommendations for action. Our approach combines technical tracking expertise, data-driven analysis and strategic optimisation thinking. In this way, we identify growth drivers, reduce friction points and develop digital experiences based on facts – delivering measurably better performance, greater efficiency and a forward-looking approach.
We use artificial intelligence for content automation, personalisation and conversational interfaces to revolutionise the user experience.
By implementing Google Analytics, Matomo or bespoke dashboards, we create a reliable data foundation for strategic decision-making.
We systematically test hypotheses and continuously optimise our approach in order to increase conversion rates on the basis of facts.
Performance & Security: By optimising the Core Web Vitals and implementing the highest security standards, we ensure fast, secure and trustworthy digital experiences.
We implement and optimise tools such as Google Analytics and Matomo to create a reliable data foundation for strategic decision-making.
By analysing user journeys, we identify and remove specific barriers in order to optimise the user experience.
We transform complex data into clear reports and dashboards that provide actionable insights.
We use AI and machine learning to predict future trends and behaviours and to enable proactive strategies.
For us, project management means more than just coordination. We lead through structure, clear lines of responsibility and proactive management – with a broad overview, a clear approach and binding milestones at every stage.
Clear communication
Progress, risks and obstacles are communicated transparently at an early stage – in a structured and solution-oriented manner.
Binding milestones
Defined stages, clear objectives and a realistic timetable ensure predictability for both sides.
Proactive management
We don’t just react – we anticipate. With a broad perspective, clear prioritisation and a firm stance.
Launch faster. Scale more efficiently. Grow more sustainably.
Awards we have recently won
German Design Award
German Brand Award
German Web Award
w3 Award
Deutscher Agenturpreis
Webstar Award
Grimme Online Award
»Wir waren mit der Agentur Pechschwarz sehr zufrieden. Wir sind sicher, mit dieser langfristig einen guten E-Commerce- & Shop-Berater an unserer Seite zu haben. Eine starke Full-Service Agentur die tatsächlich alle Bereiche gut abdeckt, sowie durch Kreativität, persönliche Erreichbarkeit und ein gutes Preis-Leistungs-Verhältnis überzeugt.«
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What our clients say about our web design
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»Ich hatte das Vergnügen, mit der Agentur pechschwarz für den Aufbau meiner Homepage und meines Online-Shops zusammenzuarbeiten, und ich kann ohne Übertreibung sagen, dass die Erfahrung hervorragend war. Vom ersten Beratungsgespräch bis zur endgültigen Umsetzung haben sie durchweg beeindruckt.«
»pechschwarz hat das UX-Design unserer App strategisch und technisch auf höchstem Niveau umgesetzt. Klare Struktur, starke Performance und professionelle Projektführung.«
»Unser Webdesign-Projekt wurde trotz komplexer Anforderungen strukturiert und conversionstark umgesetzt. Strategisch durchdacht und visuell überzeugend.«
»Das Team von pechschwarz hat uns auf jeder Ebene von Anfang an überzeugt. Die Qualität der Leistungen, die kompetente Beratung und der Service-Gedanke sind hier à la bonne heure! Wir können diese Agentur ohne Bedenken weiterempfehlen. 5 Sterne.«
»pechschwarz hat unser Webdesign und unseren E-Commerce auf das nächste Level gehoben. Deutlich bessere Conversion und spürbares Umsatzwachstum.«
»Wir haben lange nach einer Website Agentur gesucht, die nicht nur hübsche Seiten baut, sondern unser Business versteht. pechschwarz® war vom ersten Tag an der richtige Partner.«
»Hervorragende Arbeit, starke UX und erstklassiger Support. Die beste Agentur, mit der wir gearbeitet haben.«
Ready to unleash your brand’s full potential?
Website CMS systems we love
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Storyblok
Headless CMS with a visual editor for flexible digital experiences. Ideal for scalable websites with an omnichannel strategy and high performance.
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Archives
Modular headless CMS for structured content systems. Suitable for growing platforms with a clear architecture and flexible front-ends.
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Contentful
API-first CMS for scalable content models. Ideal for digital products, internationalisation and complex system landscapes.
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WordPress
A flexible CMS for scalable corporate websites. Ideal for content-driven brands with clear editorial processes and a strong SEO foundation.
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Framer
Performance-focused web design with maximum creative freedom. Rapid iteration, a clean structure and strong conversion optimisation.
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Webflow
A visual CMS for rapid time-to-market and flexible structures. Clean code, strong performance and easy maintenance.
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Payload
A Node-based headless CMS for maximum system control. Fully customisable for individual data models and business logic.
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TYPO3
Enterprise CMS for complex and multilingual platforms. Structured content, high security and long-term scalability.
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Craft CMS
A bespoke CMS for structured content and maximum control. Highly customisable, SEO-friendly and technically robust.
Questions about our web design agency and processes
A web design agency creates websites that are technically optimised, user-friendly and search engine-friendly. It combines design, UX, SEO and performance to build online presences that boost visibility and drive conversions.
Professional websites for smaller businesses usually start at between €15,000 and €20,000. For more extensive corporate websites or online shops, budgets often range from €30,000 to €60,000. Projects involving numerous interfaces, automation and advanced features often cost significantly more than €100,000. The price depends on the design, features, integrations, volume of content and target markets.
Depending on the scope and requirements, a standard web design project takes between 8 and 16 weeks. Enterprise projects often take several months. Factors include design iterations, content creation and technical features. A good agency works with clear project plans and deadlines.
Agencies provide interdisciplinary teams specialising in design, technology, SEO, UX and performance. This ensures that websites are not only visually appealing, but also perform well in the long term and are optimised for Google and AI engines.
SEO is a key component. Websites are developed to a high technical standard (page speed, mobile-first, Core Web Vitals) and their content is structured in such a way that they are visible on both Google and AI search engines.
Web design refers to the visual design and user experience. Web development encompasses the technical implementation on both the front-end and back-end. Professional agencies combine both areas to achieve a holistic result.
Once the website has been launched, updates, backups and content management are crucial. Many agencies offer maintenance contracts that ensure security, performance and SEO/GEO optimisation.
Ready to unleash the brand’s full potential?
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