pechschwarz® wins the German Web Award 2025 for Skapetze®

We are delighted that our strategic work for Skapetze® has been recognised with the German Web Award 2025. Skapetze® specialises in luxury lighting and turns light into an experience – with over 15,000 products and an international focus.

Our task: to combine design expertise, brand emotion and a high-performing shopping experience within a comprehensive digital system. The result is a new online shop on Shopify Plus, integrated with an ERP system and offering clear scalability. At the same time, we have redefined the brand digitally through a sharper positioning, consistent visuals and emotional storytelling.

From brand development and UX/UI design through to the technical implementation of e-commerce, we have created a system that combines inspiration and conversion. Different pricing models for B2B and B2C customers, as well as the ability to expand internationally, ensure sustainable growth.

A solid brand foundation – brand positioning, visual identity and guidelines – provides Skapetze® with direction and scalability. Campaigns and storytelling present light as an experience and lead users straight into the shop.

This award highlights the strategic link between branding, design and e-commerce performance. We have also been named one of Germany’s top 10 digital agencies – a clear testament to the quality of our work.

As a multidisciplinary brand agency, we demonstrate that successful e-commerce projects require the holistic integration of all disciplines – from brand strategy to technology.

Experience the Skapetze® project here